Olympic Group
Encyclopedia
Olympic Group is an Egypt
ian group of companies operating mainly in the field of domestic appliances. The main products it manufactures are washing machines, refrigerators, electric water heaters and gas cookers. It also operates in the fields of IT
and real estate
.
It also owns the licensing rights for all Sony
products in Egypt. Olympic Group lately gained even more note in Egypt after acquiring "IDEAL", a formerly state-owned appliances giant.
Major shareholders are the "Sallam" family whose father founded the company.
s, small appliances and producing electric transformers. By 1950, his enterprise expanded into retail operations with the establishment of a chain of stores, “Shaher”, specialized in consumer financing. “Shaher” remained amongst the best performing retailers of household appliances in Egypt
until it was nationalized in 1963.
The manufacturing arm of Sallam’s operations continued in the form of a new venture, Cairo
Light Industries. In the early 1970s, it introduced the first locally produced electric water heaters under the brand name Olympic Electric. This innovative product provided a safe alternative to the gas water heaters that were popular at the time. It also capitalized on emerging consumer demand for electrical appliances and affordable electrical energy prices as a result of government subsidies. The water heaters soon dominated the market, and the Olympic brand became synonymous with reliability and affordability.
In 1975, EPA was established as the main trading arm of the group, handling marketing, distribution and after-sales services for all Olympic brand products.
Dr Saad Sallam, the oldest son of the founder, returned to Egypt in 1978 after receiving a Ph.D. in engineering from McMaster University
in Ontario
and became in charge of running the business, assisted by younger brothers Niazy Sallam, who looked after the trading side and Nabil Sallam who was responsible for the production side of the business. Dr Saad Sallam’s international experience, having worked with North American multinationals, brought a modern vision to the business that still defines Olympic Group today.
During the 1970s and 1980s, the company started to grow and prosper, through introducing new products that met customer demands and filled critical market gaps. Olympic maintained its market leadership through adopting new technologies in production, expanding product range and building a strong brand image.
To accommodate growth and complexity of operations, Olympic Group was established in 1995 as a holding company that overlooks a number of closely related subsidiaries engaged in manufacturing and trading of household appliances and related industries. Subsequent acquisitions and internal growth have led Olympic Group to become the market leader for white goods in Egypt with strong vertically and horizontally integrated operations.
By the end of 1997, the group expanded its trading arm by establishing Olympic Stores, now B-Tech. Today, B-Tech has become the biggest retail chain for household appliances in Egypt, focusing on consumer credit sales with 42 outlets spreading nationwide.
In 1998, the group enhanced its leadership position in the white goods market with the acquisition of IDEAL, the largest public sector manufacturer of white goods in Egypt. IDEAL, which was established in the 1920s, complemented the Group’s product range with refrigerators and washing machines.
Between 1997 and 2004 the Group went through a number of restructuring measures and investment projects that aimed at:
1. Separation of ownership from management
2. Boosting output capacity and quality
3. Enhancing business focus
4. Empowering staff through delegation of authority
Today, the Group claims to be the market leader in household appliances in Egypt and to be rapidly penetrating regional markets.
More than 98% of the products sold by the Group are manufactured in the Group's own production facilities. A number of these facilities are dedicated to feeding industries, where essential product components are produced.
The main products manufactured by Olympic Group are automatic washing machines, refrigerators, electric water heaters and gas cookers. Other products include fans, oil-filled radiators, exhaust fans, manual washing machines and coolers.
Olympic Group’s key international partners, suppliers and licensors include the world’s second-largest appliance manufacturer – Electrolux
(Zanussi
), the Korean giant Daewoo
, the leading Dutch manufacturer Philips
, the Turkish
conglomerate KOC group and Merloni International Group “ARISTON
and Indesit”.
Ninety percent of the Group’s products are introduced into the market through Olympic Group’s wholly owned wholesale trader, EPA, which is the largest white goods trader in Egypt. EPA has 12 branches and a huge network of 1600 dealers and distributors.
The other trading arm of the Group, B-Tech, is handling retail operations with a focus on consumer credit sales. B-Tech was established in 1997 under the trading name “Olympic Stores”. Today B-Tech operates 42 outlets located at some of the best commercial centers in Cairo and other provinces within Egypt. In addition, EPA operates 16 Ideal and Olympic Electric retail outlets and 11 franchise retail outlets in unique locations.
The core activities of the company are supported with the largest and most effective after-sales service network in Egypt, comprising a network of 25 service centers geographically spread throughout the country.
products in Egypt, December 2006.
(thedailynewsegypt) Sunday Sept 18, 2011. Workers started their sit-in, demanding 1 percent of the value of the factory after 52 percent of the factory was sold to Swedish owners.
Egypt
Egypt , officially the Arab Republic of Egypt, Arabic: , is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Southwest Asia. Egypt is thus a transcontinental country, and a major power in Africa, the Mediterranean Basin, the Middle East and the Muslim world...
ian group of companies operating mainly in the field of domestic appliances. The main products it manufactures are washing machines, refrigerators, electric water heaters and gas cookers. It also operates in the fields of IT
Information technology
Information technology is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications...
and real estate
Real estate
In general use, esp. North American, 'real estate' is taken to mean "Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water; immovable property of this nature; an interest vested in this; an item of real property; buildings or...
.
It also owns the licensing rights for all Sony
Sony
, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....
products in Egypt. Olympic Group lately gained even more note in Egypt after acquiring "IDEAL", a formerly state-owned appliances giant.
Major shareholders are the "Sallam" family whose father founded the company.
History
Olympic Group traces its roots back to the 1920s and 1930s. Ideal was probably the first Egyptian manufacturer to produce household appliances in the 1920s. In the 1930s, Olympic Group’s founder, Abdallah Sallam started a manufacturing and trading operation selling radioRadio
Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...
s, small appliances and producing electric transformers. By 1950, his enterprise expanded into retail operations with the establishment of a chain of stores, “Shaher”, specialized in consumer financing. “Shaher” remained amongst the best performing retailers of household appliances in Egypt
Egypt
Egypt , officially the Arab Republic of Egypt, Arabic: , is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Southwest Asia. Egypt is thus a transcontinental country, and a major power in Africa, the Mediterranean Basin, the Middle East and the Muslim world...
until it was nationalized in 1963.
The manufacturing arm of Sallam’s operations continued in the form of a new venture, Cairo
Cairo
Cairo , is the capital of Egypt and the largest city in the Arab world and Africa, and the 16th largest metropolitan area in the world. Nicknamed "The City of a Thousand Minarets" for its preponderance of Islamic architecture, Cairo has long been a centre of the region's political and cultural life...
Light Industries. In the early 1970s, it introduced the first locally produced electric water heaters under the brand name Olympic Electric. This innovative product provided a safe alternative to the gas water heaters that were popular at the time. It also capitalized on emerging consumer demand for electrical appliances and affordable electrical energy prices as a result of government subsidies. The water heaters soon dominated the market, and the Olympic brand became synonymous with reliability and affordability.
In 1975, EPA was established as the main trading arm of the group, handling marketing, distribution and after-sales services for all Olympic brand products.
Dr Saad Sallam, the oldest son of the founder, returned to Egypt in 1978 after receiving a Ph.D. in engineering from McMaster University
McMaster University
McMaster University is a public research university whose main campus is located in Hamilton, Ontario, Canada. The main campus is located on of land in the residential neighbourhood of Westdale, adjacent to Hamilton's Royal Botanical Gardens...
in Ontario
Ontario
Ontario is a province of Canada, located in east-central Canada. It is Canada's most populous province and second largest in total area. It is home to the nation's most populous city, Toronto, and the nation's capital, Ottawa....
and became in charge of running the business, assisted by younger brothers Niazy Sallam, who looked after the trading side and Nabil Sallam who was responsible for the production side of the business. Dr Saad Sallam’s international experience, having worked with North American multinationals, brought a modern vision to the business that still defines Olympic Group today.
During the 1970s and 1980s, the company started to grow and prosper, through introducing new products that met customer demands and filled critical market gaps. Olympic maintained its market leadership through adopting new technologies in production, expanding product range and building a strong brand image.
To accommodate growth and complexity of operations, Olympic Group was established in 1995 as a holding company that overlooks a number of closely related subsidiaries engaged in manufacturing and trading of household appliances and related industries. Subsequent acquisitions and internal growth have led Olympic Group to become the market leader for white goods in Egypt with strong vertically and horizontally integrated operations.
By the end of 1997, the group expanded its trading arm by establishing Olympic Stores, now B-Tech. Today, B-Tech has become the biggest retail chain for household appliances in Egypt, focusing on consumer credit sales with 42 outlets spreading nationwide.
In 1998, the group enhanced its leadership position in the white goods market with the acquisition of IDEAL, the largest public sector manufacturer of white goods in Egypt. IDEAL, which was established in the 1920s, complemented the Group’s product range with refrigerators and washing machines.
Between 1997 and 2004 the Group went through a number of restructuring measures and investment projects that aimed at:
1. Separation of ownership from management
2. Boosting output capacity and quality
3. Enhancing business focus
4. Empowering staff through delegation of authority
Today, the Group claims to be the market leader in household appliances in Egypt and to be rapidly penetrating regional markets.
Activities
Olympic Group incorporates a highly integrated cluster of companies, which has enabled the Group to maintain its dominant position as the market leader in the field of white goods in Egypt.More than 98% of the products sold by the Group are manufactured in the Group's own production facilities. A number of these facilities are dedicated to feeding industries, where essential product components are produced.
The main products manufactured by Olympic Group are automatic washing machines, refrigerators, electric water heaters and gas cookers. Other products include fans, oil-filled radiators, exhaust fans, manual washing machines and coolers.
Olympic Group’s key international partners, suppliers and licensors include the world’s second-largest appliance manufacturer – Electrolux
Electrolux
The Electrolux Group is a Swedish appliance maker.As of 2010 the 2nd largest home appliance manufacturer in the world after Whirlpool, its products sell under a variety of brand names including its own and are primarily major appliances and vacuum cleaners...
(Zanussi
Zanussi
Zanussi is an Italian producer of home appliances that in 1984 was bought by Electrolux. Zanussi is a leading brand for domestic kitchen appliances in Europe. Products have been exported from Italy since 1946.-History:...
), the Korean giant Daewoo
Daewoo
Daewoo or the Daewoo Group was a major South Korean chaebol . It was founded on 22 March 1967 as Daewoo Industrial and was dismantled by the Korean government in 1999...
, the leading Dutch manufacturer Philips
Philips
Koninklijke Philips Electronics N.V. , more commonly known as Philips, is a multinational Dutch electronics company....
, the Turkish
Turkey
Turkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...
conglomerate KOC group and Merloni International Group “ARISTON
Ariston
Ariston was a king of Sparta, 14th of the Eurypontids, son of Agasicles, contemporary of Anaxandrides.He ascended the Spartan throne before 560 BC, and died somewhat before , or at any rate not long after, 510 BC...
and Indesit”.
Ninety percent of the Group’s products are introduced into the market through Olympic Group’s wholly owned wholesale trader, EPA, which is the largest white goods trader in Egypt. EPA has 12 branches and a huge network of 1600 dealers and distributors.
The other trading arm of the Group, B-Tech, is handling retail operations with a focus on consumer credit sales. B-Tech was established in 1997 under the trading name “Olympic Stores”. Today B-Tech operates 42 outlets located at some of the best commercial centers in Cairo and other provinces within Egypt. In addition, EPA operates 16 Ideal and Olympic Electric retail outlets and 11 franchise retail outlets in unique locations.
The core activities of the company are supported with the largest and most effective after-sales service network in Egypt, comprising a network of 25 service centers geographically spread throughout the country.
Olympic Group signs a contract with P&G
Stressing the importance of productive cooperation Olympic Group (OG) signs a contract with Procter and Gamble (P&G) for distributing BraunBraun (company)
' , formerly Braun AG, is a German consumer products company based in Kronberg, Germany.From 1984 until 2005, Braun was a wholly owned subsidiary of The Gillette Company, which had purchased a controlling interest in the company in 1967...
products in Egypt, December 2006.
Recent News
(Reuters) Mon Oct 11, 2010- Sweden's Electrolux (ELUXb.ST) has agreed in principle to buy Egypt's Olympic Group (OLGR.CA), the biggest appliance maker in the Middle East and North Africa, in a push to capture growth in emerging markets.(thedailynewsegypt) Sunday Sept 18, 2011. Workers started their sit-in, demanding 1 percent of the value of the factory after 52 percent of the factory was sold to Swedish owners.