On and On (song)
Encyclopedia
"On and On" is a song by the Swedish singer Agnes
Agnes Carlsson
Agnes Emilia Carlsson, also known mononymously as Agnes , is a Swedish recording artist. She rose to fame as the winner of Idol 2005, the second season of the Swedish Idol series...

 and the first single
Single (music)
In music, a single or record single is a type of release, typically a recording of fewer tracks than an LP or a CD. This can be released for sale to the public in a variety of different formats. In most cases, the single is a song that is released separately from an album, but it can still appear...

 from Dance Love Pop
Dance Love Pop
Dance Love Pop is the third studio album by Swedish recording artist Agnes, released originally on October 29, 2008 in Sweden. This was Agnes' first studio album since 2006 and her comeback to the music stage. The album is written and produced by Swedish song-writer Anders Hansson and geared...

. The song was released to radio stations and as a digital download
Music download
A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...

 in Sweden on August 11, 2008. The song is written by Anders Hansson and is released by Roxy Recordings
Roxy Recordings
King Island Roxystars Recordings AB, more known as Roxy Recordings, or Roxy was an independent record label based in Stockholm, Sweden. It was bought by Universal Music Group in August 2011. The label was formed in 2007 and is owned by Egmont through Nordisk Film and MBO...

.
Just like "Release Me" a French version of the song was recorded for the francophone market called "On se Donne". "On and On" was released in the UK in May, 2010. The song was re-released in the Netherlands on May 24, 2010 as the UK edit.

Background

"On and On" was first heard at the Swedish televisionshow "Sommarkrysset" at TV4 August 16, 2008. It was the song that announced her comeback after leaving Sony Music and being signed to independent label Roxy Recordings
Roxy Recordings
King Island Roxystars Recordings AB, more known as Roxy Recordings, or Roxy was an independent record label based in Stockholm, Sweden. It was bought by Universal Music Group in August 2011. The label was formed in 2007 and is owned by Egmont through Nordisk Film and MBO...

, the song was released as a single the same week and after spending a massive 26 weeks on the Swedish Top 60 Singles Chart
Sverigetopplistan
Sverigetopplistan, earlier known as Topplistan and Hitlistan and other names, is since October 2007 the Swedish national record chart, based on sales data from Swedish Recording Industry Association ....

 it was surely considered one of the smash-hits of Sweden the summer of 2008. Since its international release the song has been remade and remixed numerous times, the first remix was the Danish DK Radio Edit which was released as the second single in Denmark
Denmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...

. Though it failed to chart, the original edit from the album managed to peak at 16 at the Danish Singles Chart
Tracklisten
Tracklisten is a Danish top 40 record chart that is presented every Thursday midnight at .The weekly Danish Singles Chart also known as Track Top-40 combines the 40 best selling tracks from legal music downloads and the sales of music singles on either CD or vinyl...

. When to be released all over Europe another edit was made called the "Moonwalker Version". Also this edit managed to enter many charts all over the continent and in France a French version was recorded, "On se Donne".

After "I Need You Now" did not meet the expectations in the UK "On and On" was chosen as the third single. The UK edit was first heard on Friday March 26 on BBC Radio 1
BBC Radio 1
BBC Radio 1 is a British national radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00pm including electronic dance, hip hop, rock...

's Floorfillers with Scott Mills.

Critical reception

Leanne Durr of "ClickLiverpool" called "On and On" too euro-pop and that it would fit as Sweden’s Eurovision entry, despight this he says that the song have one major good point, Agnes's voice, which is "mature beyond its years". She also said that "if Agnes is looking for any credibility within the dance genre, she should steer clear of this euro-pop sound as it is nowhere near as edgy or as sleek as previous single Release Me."

In contrast, Jessica Pinkett of "Daily Music Guide" stated that with "On and On" Agnes was "back on top form" after "the disappointingly bland 'I Need You Now". She described On and On as "a catchy, upbeat number which is made all the more anthemic by Agnes' belting diva vocals" and suggested that it could become one of 2010's major summer dance hits.

A similar opinion was brought by "Entertainment-focus.com" who said that "On and On is in a similar vein to Agnes’ previous singles. With Europop beats and dance rhythms the song is aimed squarely at the clubs. A better offering than I Need You Now, the song could catch on in the pre-Summer charts as people get ready for their holidays in the sun or nights out on the town. Agnes’ strong vocals sets the song aside from others in the same genre and we really hope she can find another smash-hit with this track. Though they say that "On and On" probably won't enter the top-ten chart, it is better than other dance pop, such as Cascada
Cascada
Cascada is a German Eurodance act most famous for their hit singles "Everytime We Touch", "What Hurts the Most", and "Evacuate the Dancefloor"...

.

Music videos

Since the song premiered for the first time in Sweden 2008, three music videos has been filmed.

Original Video

The first one was produced for the Swedish and Dutch market and had premier on MSN Video one week ahead of the singles official release in Sweden. It was directed by Anders Rune, who also directed the video for Agnes first international single "Release Me
Release Me (Agnes song)
"Release Me" is a pop song recorded by Swedish singer Agnes taken from her third album Dance Love Pop. The track was written by Agnes Carlsson, Anders Hansson and Sharon Vaughn. It was released as the album's second single in Sweden, and as Agnes' debut single internationally.The song has been...

". The video was the most shown music video on MSN Video ever. The video was recorded in a suburb to Stockholm
Stockholm
Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...

 during the summer of 2008.

International Edition

When it was decided that "On and On" was to be released in numerous countries as the follow-up to major summer hit "Release Me" a new video was to be filmed. The video was shot in Göteborg, Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

 for two days on July 12 and July 13, 2009. The job was handed to STARK production with Swedish director Torbjörn Martin
Torbjörn Martin
Torbjörn Martin is a Swedish film and music video director. His main work revolves around commercials and music videos. He has directed a feature-length documentary about Swedish rock band Mando Diao as well as a the dramatic short film No Come Down that premiered at Gothenburg...

 and producer Björn Fävremark. The musicvideo premiered on STARK's homepage on September 21, 2009. The video features Agnes alone in numerous different outfits and settings. Most of the video is computer-animated and shows Agnes dancing in front of a light-blue background while confetti or moving white lines surrounds her. Other scenes shows Agnes under water or in front of two giant spotlights.

UK Remake

In January 2010 Agnes's official website confirmed that a third video was to be made for the UK market. Also this one was filmed in Göteborg and produced by "STARK". The video premiered on March 1, 2010 on AllAroundTheWorld's official YouTube-channel, though it was supposed to be released two weeks earlier. The delay has made AATW to postspone the single to late April/Early May following the album release on April 26.

The UK video is mostly a remake of the international edition, but with some major changes. The, in the second video, common white lines and light-blue background is missing, instead a new look is adopted with close-ups of Agnes in a pony-tail and another one dancing in front of a red screen.

Live performances

"On and On" was the single that announced the comeback of Agnes, after two years of silence. Her first performance with "On and On" was at "Sommarkrysset" in the Swedish TV-channel TV4 on August 16, 2008. And it was also during the show that the comeback was officially announced. Other performances in Sweden are in popular kidsshows "Lilla Melodifestivalen" and "Bobster". She has also performed the song on numerous concerts all around Europe during the summer of 2009.

Before releasing the song in the UK, Agnes started doing promotion in May 2010, performing on the morning show "This Morning" on May 6 and later on Nightingales in Birmingham.

Track listing

Digital Download (Swedish release)
(Released: August 11, 2008) (Roxy)
  1. "On and On" [Radio Edit] — 3:52


Digital Download (Danish release)
(Released: June 29, 2009) (Copenhagen) (
  1. "On and On" [DK Radio Edit] — 4:07


CD-single (Dutch release)
(Released: February 27, 2009)
  1. "On and On" [Radio Edit] — 3:53
  2. "On and On" [Extended Version] — 5:47
  3. "On and On" [Anotha Ding-an Be-an Version] — 6:20
  4. "On and On" [Music video] — 3:53


Digital download (French release)
(Released: 2009) (M6)
  1. "On Se Donne (On and On)" [French Radio Edit] — 3:53


Digital Download (Italian release)
(Released: October 30, 2009) (Planet Records)
  1. "On and On" [MoonWalker Version] — 4:05
  2. "On and On" [Album Version] — 3:50
  3. "On and On" [CREDhEAZ Remix] — 3:26
  4. "On and On" [Acoustic Version] — 3:49


Maxi-single (Belgian release)
(Released: October 30, 2009) (BIP Club)
  1. "On and On" [Radio Edit] — 3:51
  2. "On and On" [Moonwalker Version] — 4:06
  3. "On and On" [DJ Rebel Radio Remix] — 4:11
  4. "On and On" [Nils van Zandt Radio Remix] — 3:51
  5. "On and On" [Robert Abigail & Jay Ritchey Remix] — 4:41


Digital download - Remixes (UK release)
(Released: March 10, 2010) (AATW)
  1. "On & On" [Cahill Mix] — 05:56
  2. "On & On" [Warren Clarke Mix] — 06:59
  3. "On & On" [Warren Clarke Dub] — 06:00
  4. "On & On" [Benny Benassi Mix] — 05:28
  5. "On & On" [Benny Benassi Instrumental Mix] — 05:28
  6. "On & On" [7th Heaven Mix] — 07:42


Digital download (UK release)
(Released: May 16, 2010) (AATW)
  1. "On & On" [UK Radio Edit] — 03:08
  2. "On & On" [Cahill Mix] — 05:56


Digital EP (UK release)
(Released: May 16, 2010) (AATW)
  1. "On & On" [UK Radio Edit] — 3:08
  2. "On & On" [Acoustic Mix] — 3:48
  3. "On & On" [Album Version] — 3:49
  4. "On & On" [Cahill Radio Edit] — 3:30
  5. "On & On" [Cahill Mix] — 05:56
  6. "On & On" [Warren Clarke Remix Edit] — 3:20
  7. "On & On" [Benny Benassi Radio Edit] — 3:22


Digital Download - Deluxe Version (German release)
(Released: May 21, 2010) (Warner)
  1. "On and On" [UK Radio Edit] — 3:08
  2. "On and On" [2Frenchguys Edit] — 3:44
  3. "On and On" [Benny Benassi Radio Remix Edit] — 3:25
  4. "On and On" [Fuego Remix] — 4:07
  5. "On and On" [The Void Remix] — 3:52
  6. "On and On" [Nils van Zandt Remix] — 3:51
  7. "Release Me" [French Version] — 3:06


CD-single/Digital Download (Dutch re-release)
(Released: May 24, 2010)
  1. "On & On" [UK Edit] — 3:08
  2. "On & On" [Cahill Radio Edit] — 3:30
  3. "On & On" [Original Radio Edit] — 3:51
  4. "On & On" [Acoustic] — 3:49

Chart performance and sales

The single was released as a digital download and to Swedish radio on August 11 and entered the chart the same week on place 47. Six weeks later it advanced up to its peak position, 8, where it stayed four 4 weeks. On and on was never released as a physical single in Sweden, only as a digital download. Despite that fact, the single managed to sell in 10,000 copies which resulted in a Gold certification.

In January 2009 Roxy Recordings announced that Agnes would receive an international release in 35 countries all over the world. The first single to be broadcast out to the European market was "Release Me" in Denmark. But on February 10, "On and On" was released as the lead single in the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

 and later in Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...

. It peaked at place fourteen on the Dutch single chart and at thirteen on the Polish single chart. In June "On and On" was released as the second single in Denmark where it entered the chart at thirty-two and peaked one week later at sixteen. In November the song was released in France as the follow-up to "Release Me".

In late October, "On and On" started to climb the charts in the francophone areas of Europe though it had not yet been released. This was only due to download sales from the album released earlier in 2009. It debuted at 27 in the Belgian-Wallonia Singles Chart
Ultratop 40
Ultratop 40 singles, often just Ultratop 40, is the weekly chart of best-selling singles in Wallonia and Brussels Capital Region, the french-speaking parts of Belgium. Its equivalent covering the Flanders region is Ultratop 50. Both charts are produced and published by the Ultratop organization...

 and at 37 in the French Download Chart.

"On and On" was released in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 with a different sound to the original track, and with a new video. However, due to little support from music TV and radio stations, the single became Agnes' lowest charting song in the UK, peaking at #82 on the Singles Chart
UK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...

; although it managed to score a Top 10 hit on the Dance Chart
UK Dance Chart
The UK Dance Chart is a chart compiled by The Official Charts Company from sales in record stores and digital downloads. Although the chart does not currently receive any airplay on the radio or television, the chart can be viewed on the BBC Radio 1 and The Official Charts Company website.Digital...

.

Charts

> > > > > > > > > > >
Chart (2008–2010) Peak
position
France (SNEP Digital) 14
Germany (Media Control AG
Media Control Charts
The official music charts in Germany are gathered and published by the company Media Control GfK International on behalf of Bundesverband Musikindustrie...

)
41
Slovakia (IFPI) 54


Sales and certifications

Country Provider Certification Sales
Australia ARIA Gold 35,000+
France SNAP Silver 80,000+
Sweden IFPI Gold 10,000+


Release history

Region Date Format Label
Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

August 11, 2008 Digital download Roxy
Roxy Recordings
King Island Roxystars Recordings AB, more known as Roxy Recordings, or Roxy was an independent record label based in Stockholm, Sweden. It was bought by Universal Music Group in August 2011. The label was formed in 2007 and is owned by Egmont through Nordisk Film and MBO...

Airplay
Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

February 10, 2009 Digital download White Villa
February 27, 2009 CD-single
May 24, 2010 Re-release Cloud 9 Dance
Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...

April 9, 2009 CD-single Universal Music
Denmark
Denmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...

June 29, 2009 Digital Download Copenhagen Records
Copenhagen Records
Copenhagen Records is a mainstream Danish independent record label formed on 5 January 2004 by former EMI Recorded Music Denmark staff members to give artists more artistic autonomy. It houses artists spread over a wide range of genres, from goth rock to rap, and from pop artists to comedians.-...

Belgium
Belgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...

October 30, 2009 Digital Download, Maxi-single BIP Records
Luxembourg
Luxembourg
Luxembourg , officially the Grand Duchy of Luxembourg , is a landlocked country in western Europe, bordered by Belgium, France, and Germany. It has two principal regions: the Oesling in the North as part of the Ardennes massif, and the Gutland in the south...

Digital Download, Maxi-single
France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

September 2009 Radio Single Sony Music
November 16, 2009 Digital download
Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

October 30, 2009 Radio Single/Digital Download
Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...


Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....


Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...

May 14, 2010 Digital Download Warner Music
May 21, 2010 CD-Maxi
United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

March 26, 2010 Airplay 3 Beat
3 Beat Records
3 Beat Records is a British record shop and independent record label which was founded by Jon Barlow in 1989.-History:3 Beat Records was founded as a dance music record shop in 1989 by Jon Barlow, Dave Nicholl, Phil Southall and later joined by Phil Beddard and Hywell Williams who were students at...

, AATW
All Around The World (record label)
All Around the World Productions Limited is a record label from Blackburn, England. The label specialises in Dance Music and most recently R&B.-History:AATW was founded by directors Matt Cadman & Cris Nutall in 1991....

May 16, 2010 Digital download

Credits

  • Vocals: Agnes Carlsson
  • Backing Vocals: Martin Rolinski
    Martin Rolinski
    Martin Andrzej Rolinski is a Swedish singer and the lead singer of the Swedish synthpop band Bodies Without Organs...

  • Written by: A.Hansson and S.Diamond
  • Produced by: Anders Hansson
  • Mixed by: Ronny Lahi at Hanssonic studios
  • Mastered by: Erik Broheden
  • Photo: Waldemar Hansson
  • Artwoork: R.Poortmans

Official Remixes

  • 2Frenchguys Edit  — 3:44
  • 7th Heaven Radio Edit  — 07:42
  • Anotha Ding-an Be-an Version - 6:20
  • Benny Benassi
    Benny Benassi
    Marco Benassi , better known as Benny Benassi, is a Grammy Award winning Italian disc jockey and record producer of electro house music. He is best known for his 2002 summer club hit "Satisfaction"...

     Instrumental  — 05:28
  • Benny Benassi Radio Edit  — 3:22
  • Cahill
    Cahill (band)
    Cahill are a dance group, based in Liverpool, UK consisting of producers Anton Powers, Tim Condran and Scott Rosser. They are best known for their 2008 single, Trippin' On You, which features vocals from Nikki Belle.-Background:...

     Mix  — 05:56
  • Cahill Radio Edit  — 3:30
  • CREDhEAZ Remix - 3:26
  • DK Radio edit - 4:07
  • Extended Mix - 5:47
  • Fuego Remix  — 4:07
  • Moonwalker Radio Edit - 4:05
  • Nils van Zandt Radio Remix - 3:51
  • On Se Donne (French Edit) - 3:53
  • Original Radio Edit - 3:52
  • Robert Abigail & Jay Ritchey Remix - 4:41
  • The Void Remix  — 3:52
  • UK Radio Edit  — 3:12
  • Warren Clarke Radio Edit  — 06:59
  • Warren Clarke Dub Mix  — 06:00

External links

  • Official Website
  • Swedish Music Video at YouTube
    YouTube
    YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

  • International Music Video at YouTube
    YouTube
    YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

  • UK Music Video at YouTube
    YouTube
    YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

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