One Percent for the Planet is an international organization whose members contribute at least one percent of their annual sales to environmental causes. Their mission is to "use market forces to drive positive environmental change by inspiring companies to give". http://www.onepercentfortheplanet.org/en/aboutus/mission.php Envisioned in 2001 by Yvon Chouinard

Yvon Chouinard

Yvon Chouinard is a rock climber, environmentalist and outdoor industry businessman, noted for his contributions to climbing, climbing equipment and the outdoor gear business. His second company, Patagonia is known for its environmental focus...

, founder of the Patagonia clothing company

Patagonia (clothing)

Patagonia, Inc. is a Ventura, California-based clothing company, focusing mainly on outdoor clothing. The company is a member of several environmental movements. It was founded by Yvon Chouinard in 1972....

, and Craig Mathews, founder of Blue Ribbon Flies, the organization now claims over 1477 members worldwide giving $15 millions annually to over 2000 environmental groups worldwide.