Online newsroom
Encyclopedia
An online newsroom is a website that contains information about a corporation or organization. The online newsroom was initially created for corporate communicators and public relations
firms to target traditional media
outlets, fundamentally newspapers, magazines, radio stations and television stations. Multiple public relations audience interests are now supported, including media relations, investor and analyst relations, community relations, and consumer social media
relations.
Most online newsrooms provide press releases and kits, photographs, logos, audio, video, executive biographies, contact information, events, company history and awards and honors. Increasingly companies are aggregating their presence on various social media sites into their online newsrooms. Some newsrooms may accommodate interactive forums for product evangelists, disgruntled consumers and organizational spokespeople to engage in ongoing online conversation about the company or organization and its products, services or philosophy.
The first known online newsroom was developed in 1995 by the American Institute of Physics for the Acoustical Society of America. The first known social media newsroom product was developed in 1998 by TEKgroup International, Inc. for Ford Motor Company
. Since this time, several companies have either developed or partnered with technical companies to offer a standalone, branded online newsroom solution. Additionally, some companies offer an online newsroom component as a component of a larger software package that integrates the online newsroom with a media contact database and media monitoring service
s.
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
firms to target traditional media
News media
The news media are those elements of the mass media that focus on delivering news to the general public or a target public.These include print media , broadcast news , and more recently the Internet .-Etymology:A medium is a carrier of something...
outlets, fundamentally newspapers, magazines, radio stations and television stations. Multiple public relations audience interests are now supported, including media relations, investor and analyst relations, community relations, and consumer social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
relations.
Most online newsrooms provide press releases and kits, photographs, logos, audio, video, executive biographies, contact information, events, company history and awards and honors. Increasingly companies are aggregating their presence on various social media sites into their online newsrooms. Some newsrooms may accommodate interactive forums for product evangelists, disgruntled consumers and organizational spokespeople to engage in ongoing online conversation about the company or organization and its products, services or philosophy.
The first known online newsroom was developed in 1995 by the American Institute of Physics for the Acoustical Society of America. The first known social media newsroom product was developed in 1998 by TEKgroup International, Inc. for Ford Motor Company
Ford Motor Company
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...
. Since this time, several companies have either developed or partnered with technical companies to offer a standalone, branded online newsroom solution. Additionally, some companies offer an online newsroom component as a component of a larger software package that integrates the online newsroom with a media contact database and media monitoring service
Media monitoring service
A media monitoring service, a press clipping service or a clipping service as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may include documentation, content, analysis, or editorial...
s.