An online producer oversees the making of content for website

Website

A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...

s and other online properties. Online producers are sometimes called "web producers," "content producers," or "online editors

Editing

Editing is the process of selecting and preparing written, visual, audible, and film media used to convey information through the processes of correction, condensation, organization, and other modifications performed with an intention of producing a correct, consistent, accurate, and complete...

."

The online producer's responsibility is usually to create, edit and arrange the text

Writing

Writing is the representation of language in a textual medium through the use of a set of signs or symbols . It is distinguished from illustration, such as cave drawing and painting, and non-symbolic preservation of language via non-textual media, such as magnetic tape audio.Writing most likely...

, video

Video

Video is the technology of electronically capturing, recording, processing, storing, transmitting, and reconstructing a sequence of still images representing scenes in motion.- History :...

, audio

Sound

Sound is a mechanical wave that is an oscillation of pressure transmitted through a solid, liquid, or gas, composed of frequencies within the range of hearing and of a level sufficiently strong to be heard, or the sensation stimulated in organs of hearing by such vibrations.-Propagation of...

, image

Image

An image is an artifact, for example a two-dimensional picture, that has a similar appearance to some subject—usually a physical object or a person.-Characteristics:...

s and other materials that may be included on a website. Online producers define and maintain the character of a website, as opposed to running it from a technical standpoint.

The role is distinct from that of web design

Web design

Web design is the process of planning and creating a website. Text, images, digital media and interactive elements are used by web designers to produce the page seen on the web browser...

er, developer

Web development

Web development is a broad term for the work involved in developing a web site for the Internet or an intranet . This can include web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development...

 or webmaster

Webmaster

A webmaster , also called a web architect, web developer, site author, or website administrator is a person responsible for maintaining one or many websites...

. Technical and design knowledge is imperative for a web producer to be effective at their job. A web producer should be familiar with common web publishing technologies such as CSS and HTML to effectively communicate with web design

Web design

Web design is the process of planning and creating a website. Text, images, digital media and interactive elements are used by web designers to produce the page seen on the web browser...

ers.

Finding ways to boost the popularity of a website and increase user activity may also be the online producer's responsibility, particularly if the website sells advertising space. Online producers will also work with web teams to conceive, design and launch new web products such as blogs, community forums and user profiles.

Many online producers have a background in journalism

Journalism

Journalism is the practice of investigation and reporting of events, issues and trends to a broad audience in a timely fashion. Though there are many variations of journalism, the ideal is to inform the intended audience. Along with covering organizations and institutions such as government and...

, or continue to work in journalism as online producers. For example, in radio or television, an online producer may work closely with an executive producer

Executive producer

An executive producer is a producer who is not involved in any technical aspects of the film making or music process, but who is still responsible for the overall production...

to meet a broadcast show's online needs.

Position Description Web Producer

A Web Producer coordinates and oversees production for Web/Online related initiatives.

Purpose
The Web producer will be focused on defining innovative and highly effective interactive internet strategy for online communication platforms. This position manages internet efforts, oversees the planning and usability of all external websites and communities, provide oversight from an development perspective in order to maintain knowledge on the online content management system, forums, blogs, wikis, document libraries, image libraries, personal pages and news processes, the execution of collaboration plans, and increase knowledge-sharing awareness between colleagues, customers and partners.

Full areas of responsibility and measurement criteria

• Responsible for day-to-day maintenance of a global website
• Coordinate with Content Editors to ensure updated information presented on global website and micro sites
• Coordinate troubleshooting of technical problems
• Coordinate and monitor the production of web implementation projects for business initiatives including the e-campaigns and social media
• Support the production and development of applications and visuals

Partial areas of responsibility and measurement criteria

• Coordinate with Information Manager and E-commerce Managers the management of consumer data and profiles
• Coordinate webhosting and domain management
• Collaborates closely and partners with other disciplines/capabilities including Marketing, Project Management and Information Technology
• Developers to define differentiating yet actionable strategies and assure that knowledge sharing is growing
• Ensure the integrity of the online systems and information through implementation and maintenance of established system management practices, processes and controls
• Keep current with the latest e-commerce trends and technology to keep site competitive in the online world

Supporting areas of responsibility and measurement criteria

• Coordinate and monitor the optimization of online statistics, contribute to meaningful statistical reporting
• Assist to develop global strategy and online experiences that meet and exceed business objectives

Supervisor’s title

• Web Development Manager