The Open Mobile Video Coalition (OMVC) is a consortium

Consortium

A consortium is an association of two or more individuals, companies, organizations or governments with the objective of participating in a common activity or pooling their resources for achieving a common goal....

 founded to advance free

Free-to-air

Free-to-air describes television and radio services broadcast in clear form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscription or one-off fee...

 broadcast mobile television in the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. It was created by TV stations to promote the ATSC-M/H

ATSC-M/H

ATSC-M/H is a standard in the USA for mobile digital TV, that allows TV broadcasts to be received by mobile devices.....

 television standard to consumer

Consumer

Consumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.-Economics and marketing:...

s, electronics

Consumer electronics

Consumer electronics are electronic equipment intended for everyday use, most often in entertainment, communications and office productivity. Radio broadcasting in the early 20th century brought the first major consumer product, the broadcast receiver...

 manufacturers, the wireless industry

Mobile telephony

Mobile telephony is the provision of telephone services to phones which may move around freely rather than stay fixed in one location. Mobile phones connect to a terrestrial cellular network of base stations , whereas satellite phones connect to orbiting satellites...

, and the Federal Communications Commission

Federal Communications Commission

The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

.

The OMVC set-up the first real-life beta tests for ATSC-M/H on WATL and WPXA in Atlanta, and on KOMO

KOMO-TV

KOMO-TV, virtual channel 4, is a television station in Seattle, Washington. It is an affiliate of ABC and broadcasts on digital channel 38. KOMO-TV is the flagship station of Fisher Communications, and its studios and offices are co-located with sister radio stations KOMO , KVI , and KPLZ-FM ...

 and KONG in Seattle. Most recently, it has also advocated to the FCC, trying to keep it from taking even more of the UHF upper-band

Band V

Band V is the name of a radio frequency range within the ultra high frequency part of the electromagnetic spectrum. It is not to be confused with the V band in the extremely high frequency part of the spectrum....

 TV channels for wireless broadband. The OMVC commissioned a study to emphasize the fact that broadcasting

Broadcasting

Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium. Receiving parties may include the general public or a relatively large subset of thereof...

 is a far more efficient use of bandwidth

Bandwidth (computing)

In computer networking and computer science, bandwidth, network bandwidth, data bandwidth, or digital bandwidth is a measure of available or consumed data communication resources expressed in bits/second or multiples of it .Note that in textbooks on wireless communications, modem data transmission,...

 than unicasting the same live video stream hundreds of times to every mobile phone

Mobile phone

A mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...

 that wants to watch local television.