Optima is a humanist sans-serif typeface designed by Hermann Zapf

Hermann Zapf

Hermann Zapf is a German typeface designer who lives in Darmstadt, Germany. He is married to calligrapher and typeface designer Gudrun Zapf von Hesse....

 between 1952 and 1955 for the D. Stempel AG foundry, Frankfurt

Frankfurt

Frankfurt am Main , commonly known simply as Frankfurt, is the largest city in the German state of Hesse and the fifth-largest city in Germany, with a 2010 population of 688,249. The urban area had an estimated population of 2,300,000 in 2010...

, Germany

Germany

Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

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Though classified as a sans-serif

Sans-serif

In typography, a sans-serif, sans serif or san serif typeface is one that does not have the small projecting features called "serifs" at the end of strokes. The term comes from the French word sans, meaning "without"....

, Optima has a subtle swelling at the terminal producing a suggestion of a glyphic serif. Optima’s design follows humanist lines, but its italic

Italic type

In typography, italic type is a cursive typeface based on a stylized form of calligraphic handwriting. Owing to the influence from calligraphy, such typefaces often slant slightly to the right. Different glyph shapes from roman type are also usually used—another influence from calligraphy...

 variant is merely an oblique, essentially a sloped roman without characteristic italic letterforms such as a single storey a and rounded base of v and w. This is more typical of a realist sans-serif such as Helvetica

Helvetica

Helvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with Eduard Hoffmann.-Visual distinctive characteristics:Characteristics of this typeface are:lower case:square dot over the letter i....

 or Univers

Univers

Univers is the name of a realist sans-serif typeface designed by Adrian Frutiger in 1954.Originally conceived and released by Deberny & Peignot in 1957, the type library was acquired in 1972 by Haas. Haas'sche Schriftgiesserei was later folded into the D...

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