Optimize magazine published its last issue in June 2007. Optimize's peer-based business leadership content for CIOs is now incorporated into the pages of InformationWeek. Optimize's was a magazine

Magazine

Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

 whose intended reader was a corporate officer; according to BPA International (as cited in "Media Kit 2004" listed in the "References" section), seventy per cent of Optimize's readers were Chief Information Officers

Chief information officer

Chief information officer , or information technology director, is a job title commonly given to the most senior executive in an enterprise responsible for the information technology and computer systems that support enterprise goals...

, Chief Technology Officers, or Vice President

Vice president

A vice president is an officer in government or business who is below a president in rank. The name comes from the Latin vice meaning 'in place of'. In some countries, the vice president is called the deputy president...

s of information system

Information system

An information system - or application landscape - is any combination of information technology and people's activities that support operations, management, and decision making. In a very broad sense, the term information system is frequently used to refer to the interaction between people,...

s, while the remaining thirty per cent were "technology-involved" corporate officers. Brian Gillooly is the founding and, as of 27 March 2004, current editor-in-chief of Optimize.