Organization of the artist
Encyclopedia
The organization of the artist is a concept devised by architect Frank Gehry
and first used in writing by Oxford University professor Bent Flyvbjerg
in 2005 in Harvard Design Magazine
. The term denotes the organizational set-up Gehry enforces when his designs are being built to avoid subordination of the design creator and is part of his approach to effective project management. The organization of the artist places the architect/artist in control of the design throughout construction and deliberately eliminates the influence of politicians and business people on design. The purpose of the clause, "organization of the artist" is to ensure that it is the design of the architect/artist that is actually built and not some compromise decided by political and business interests.
Gehry argues that the organization of the artist, in addition to making possible artistic integrity, also helps keep his buildings on time and budget, which is rare for the type of innovative and complex designs that Gehry is known for. The organization of the artist thus serves the dual purpose of artistic freedom
and economic prudence.
on cost overrun
in major projects. Gehry's Guggenheim Museum Bilbao
(1991-97) is argued in the article to be a rare example of innovative, complex, large-scale architecture that is built on time and budget. Frank Gehry explained this achievement to Flyvbjerg in terms of enforcement of the organization of the artist.
In other projects, Gehry has been less successful in enforcing the organization of the artist. For the Walt Disney Concert Hall
in Los Angeles
(1989-2003) there was much interference from business and political interests, which caused large delays and cost overruns and an attempt to oust Gehry from the project. The integrity of Gehry's design was preserved only by the Disney family stepping in and demanding that Gehry stay on and finish the building. Here Gehry learned the hard way the negative consequences for the architect when the organization of the artist is not fully in place.
The organization of the artist is a concept and a setup that is particularly relevant to organizations that place innovation and innovators at the core of their business model. Apple Inc. and Pixar
are such organizations and they are both organized according to versions of the organization of the artist. Apple CEO Steve Jobs explicitly celebrated the ideas of Frank Gehry in Apple's "Think Different
" campaign.
Frank Gehry
Frank Owen Gehry, is a Canadian American Pritzker Prize-winning architect based in Los Angeles, California.His buildings, including his private residence, have become tourist attractions...
and first used in writing by Oxford University professor Bent Flyvbjerg
Bent Flyvbjerg
Bent Flyvbjerg is the first Chair and BT Professor of Major Programme Management at Oxford University's Saïd Business School and is Founding Director of the University's BT Centre for Major Programme Management. He was previously Professor of Planning at Aalborg University, Denmark and Chair of...
in 2005 in Harvard Design Magazine
Harvard Design Magazine
The Harvard Design Magazine is a biannual publication of the Harvard Graduate School of Design that has been published since 1997....
. The term denotes the organizational set-up Gehry enforces when his designs are being built to avoid subordination of the design creator and is part of his approach to effective project management. The organization of the artist places the architect/artist in control of the design throughout construction and deliberately eliminates the influence of politicians and business people on design. The purpose of the clause, "organization of the artist" is to ensure that it is the design of the architect/artist that is actually built and not some compromise decided by political and business interests.
Origin
Gehry initially developed the concept of the organization of the artist as a reaction against what he calls the "marginalization of the architect/artist." Gehry explains:There's a tendency to marginalize and treat the creative people like women are treated, 'sweetie, us big business guys know how to do this, just give us the design and we'll take it from there.' That is the worst thing that can happen. It requires the organization of the artist to prevail so that the end product is as close as possible to the object of desire [the design] that both the client and architect have come to agree on.
Gehry argues that the organization of the artist, in addition to making possible artistic integrity, also helps keep his buildings on time and budget, which is rare for the type of innovative and complex designs that Gehry is known for. The organization of the artist thus serves the dual purpose of artistic freedom
Artistic freedom
Artistic freedom is the extent of freedom of an artist to produce art to his/her own insight. The extent can deviate to customs in a certain school of art, directives of the assigner, etc....
and economic prudence.
Application
The term "organization of the artist" first appeared in print in Harvard Design Magazine in 2005 in an article by professor Bent FlyvbjergBent Flyvbjerg
Bent Flyvbjerg is the first Chair and BT Professor of Major Programme Management at Oxford University's Saïd Business School and is Founding Director of the University's BT Centre for Major Programme Management. He was previously Professor of Planning at Aalborg University, Denmark and Chair of...
on cost overrun
Cost overrun
A cost overrun, also known as a cost increase or budget overrun, is an unexpected cost incurred in excess of a budgeted amount due to an under-estimation of the actual cost during budgeting...
in major projects. Gehry's Guggenheim Museum Bilbao
Guggenheim Museum Bilbao
The Guggenheim Museum Bilbao is a museum of modern and contemporary art, designed by Canadian-American architect Frank Gehry, built by Ferrovial, and located in Bilbao, Basque Country, Spain. It is built alongside the Nervion River, which runs through the city of Bilbao to the Atlantic Coast. The...
(1991-97) is argued in the article to be a rare example of innovative, complex, large-scale architecture that is built on time and budget. Frank Gehry explained this achievement to Flyvbjerg in terms of enforcement of the organization of the artist.
In other projects, Gehry has been less successful in enforcing the organization of the artist. For the Walt Disney Concert Hall
Walt Disney Concert Hall
The Walt Disney Concert Hall at 111 South Grand Avenue in Downtown Los Angeles, California is the fourth hall of the Los Angeles Music Center. Bounded by Hope Street, Grand Avenue, 1st and 2nd Streets, it seats 2,265 people and serves as the home of the Los Angeles Philharmonic orchestra and the...
in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
(1989-2003) there was much interference from business and political interests, which caused large delays and cost overruns and an attempt to oust Gehry from the project. The integrity of Gehry's design was preserved only by the Disney family stepping in and demanding that Gehry stay on and finish the building. Here Gehry learned the hard way the negative consequences for the architect when the organization of the artist is not fully in place.
The organization of the artist is a concept and a setup that is particularly relevant to organizations that place innovation and innovators at the core of their business model. Apple Inc. and Pixar
Pixar
Pixar Animation Studios, pronounced , is an American computer animation film studio based in Emeryville, California. The studio has earned 26 Academy Awards, seven Golden Globes, and three Grammy Awards, among many other awards and acknowledgments. Its films have made over $6.3 billion worldwide...
are such organizations and they are both organized according to versions of the organization of the artist. Apple CEO Steve Jobs explicitly celebrated the ideas of Frank Gehry in Apple's "Think Different
Think Different
"Think Different" is an advertising slogan created for Apple Computer in 1997 by the Los Angeles office of advertising agency TBWA\Chiat\Day.It was used in a television commercial, several print advertisements and a number of TV promos for Apple products. Apple's use of the slogan was discontinued...
" campaign.