Oriflame
Encyclopedia
Oriflame Cosmetics S.A. (Luxembourg) is a cosmetics
group, founded in 1967 in Sweden
by the brothers Jonas af Jochnick
and Robert af Jochnick
. The company sells skin care, cosmetic products and other related products through an independent sales force of over 3 million people.
, and their then partner, Bengt Hellsten in Stockholm
. The brand got its name from the royal banner of medieval France
which was traditionally unfurled only on the battlefield and accompanied by the war cry Montjoie Saint Denis. Oriflame then expanded and had its first UK Consultant in 1970. Following this Oriflame Ireland
opened as a licensee in 1972. Oriflame published their catalogues in the UK for the first time in 1988. The company then expanded and in 2006 Oriflame UK and Ireland became part of the Premier Direct Group but was subsequently sold to independent owners, Eric McClenaghan and Kevin Kenny
.
force. Their direct selling force earn commission
off all sales they personally make, and may also invite others to work with Oriflame, earning a commission of the sales of teams they develop.
Cosmetics
Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and...
group, founded in 1967 in Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
by the brothers Jonas af Jochnick
Jonas af Jochnick
Jonas af Jochnick is most notable for co-founding Oriflame Cosmetics with his brother Robert af Jochnick in 1967 in Sweden. In 2003 the brothers shared the International Swede of the Year award. As of 2006, Jonas af Jochnick was Sweden's 19th wealthiest person as estimated by business magazine...
and Robert af Jochnick
Robert af Jochnick
Robert af Jochnick is most notable for co-founding Oriflame Cosmetics with his brother Jonas af Jochnick in 1967 in Sweden. In 2003 the brothers shared the International Swede of the Year award. As of 2006, Robert af Jochnick was Sweden's 34th wealthiest person as estimated by business magazine...
. The company sells skin care, cosmetic products and other related products through an independent sales force of over 3 million people.
Brief history
Oriflame was founded in 1967 by brothers Jonas and Robert af JochnickRobert af Jochnick
Robert af Jochnick is most notable for co-founding Oriflame Cosmetics with his brother Jonas af Jochnick in 1967 in Sweden. In 2003 the brothers shared the International Swede of the Year award. As of 2006, Robert af Jochnick was Sweden's 34th wealthiest person as estimated by business magazine...
, and their then partner, Bengt Hellsten in Stockholm
Stockholm
Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...
. The brand got its name from the royal banner of medieval France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
which was traditionally unfurled only on the battlefield and accompanied by the war cry Montjoie Saint Denis. Oriflame then expanded and had its first UK Consultant in 1970. Following this Oriflame Ireland
Ireland
Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...
opened as a licensee in 1972. Oriflame published their catalogues in the UK for the first time in 1988. The company then expanded and in 2006 Oriflame UK and Ireland became part of the Premier Direct Group but was subsequently sold to independent owners, Eric McClenaghan and Kevin Kenny
Kevin Kenny
Kevin Kenny is a former darts player who played for England and Merseyside. Kenny received 12 caps for England, winning 11 times, and 116 caps for Merseyside, winning 92. He was also a two time semi-finalist at the BDO World Darts Championships and a semi-finalist at the News of the World Darts...
.
Oriflame Consultants
Oriflame sells their products through a direct sellingDirect selling
Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling. Modern direct selling includes sales made through the party plan, one-on-one demonstrations, and other personal contact arrangements as...
force. Their direct selling force earn commission
Commission (remuneration)
The payment of commission as remuneration for services rendered or products sold is a common way to reward sales people. Payments often will be calculated on the basis of a percentage of the goods sold...
off all sales they personally make, and may also invite others to work with Oriflame, earning a commission of the sales of teams they develop.