Ottogi
Encyclopedia
Ottogi Co, Ltd. is a South Korean food company headquartered in Daechi-dong Gangnam-gu
, Seoul
, and Pyeongchon-dong, Dongan-gu, Anyang
, Gyeonggi-do
. The company is the first to commercialize Japanese curry
in South Korea and became one of the most successful firms in South Korean market as a component of KOSPI 200
.
and it also was the first commercialized curry product in South Korea. In 1973, the company changed to its current name Ottogi which means roly-poly toy
or Daruma doll
in pure Korean
. Ottogi first produced its signature 3-minute meals in 1981 and two years later, it opened its first research center. The company established local subsidiaries in China
in 1992, New Zealand
in 1997, United States
in 2005 and Vietnam
in 2008. In 2008, Ottogi took over Sampo Foods, a frozen food manufacturer as well as Samhwa Hanyang Foods, a tea maker in 2010 to expand its business portfolio.
as well as condiments. The company is best known for its Korean-style ready-to-eat curry products, ketchup
and mayonnaise
. In 1980s, the firm triumphed over multinational manufacturers such as H. J. Heinz Company
and Hellmann's and Best Foods
in South Korean market and still has over 80% market share
for ketchup and mayonnaise in Korea. Ottogi also manufactures instant ramen, noodle
, pre-washed rice
, dumpling
, tea
and many more. Ottogi is a sole condiments provider for McDonald's
in Korea. The company developed the bulgogi-flavored sauce served at Korean McDonalds. The company carries foreign brands such as Tabasco sauce
of the U.S., UCC Coffee of Japan
, Lee Kum Kee
of Hong Kong
and Spigadoro pasta
of Italy
in Korean market.
)
Gangnam-gu
Gangnam-gu is one of the 25 gu which make up the city of Seoul, South Korea. It is one of the most affluent areas of Seoul and is located in the southeast of the city...
, Seoul
Seoul
Seoul , officially the Seoul Special City, is the capital and largest metropolis of South Korea. A megacity with a population of over 10 million, it is the largest city proper in the OECD developed world...
, and Pyeongchon-dong, Dongan-gu, Anyang
Anyang
Anyang is a prefecture-level city in Henan province, People's Republic of China. The northernmost city in Henan, Anyang borders Puyang to the east, Hebi and Xinxiang to the south, and the provinces of Shanxi and Hebei to its west and north respectively....
, Gyeonggi-do
Gyeonggi-do
Gyeonggi-do is the most populous province in South Korea. The provincial capital is located at Suwon. Seoul—South Korea's largest city and national capital—is located in the heart of the province, but has been separately administered as a provincial-level special city since 1946...
. The company is the first to commercialize Japanese curry
Japanese curry
is one of the most popular dishes in Japan. It is commonly served in three main forms: , karē udon and karē-pan . Curry rice is most commonly referred to simply as ....
in South Korea and became one of the most successful firms in South Korean market as a component of KOSPI 200
KOSPI
The Korea Composite Stock Price Index or KOSPI is the index of all common stocks traded on the Stock Market Division—previously, Korea Stock Exchange—of the Korea Exchange....
.
History
The company today known as Ottogi was found in May 1969. The firm's first product was ready-to-eat Japanese curryJapanese curry
is one of the most popular dishes in Japan. It is commonly served in three main forms: , karē udon and karē-pan . Curry rice is most commonly referred to simply as ....
and it also was the first commercialized curry product in South Korea. In 1973, the company changed to its current name Ottogi which means roly-poly toy
Roly-poly toy
A roly-poly toy, round-bottomed doll, tilting doll, tumbler or wobbly man is a toy that rights itself when pushed over. The bottom of a roly-poly toy is round, roughly a hemisphere. Many roly-poly toys are hollow, with a weight inside the bottom. It has a center of mass below the center of the...
or Daruma doll
Daruma doll
The , also known as a Dharma doll, is a hollow, round, Japanese traditional doll modeled after Bodhidharma, the founder of the Zen sect of Buddhism. These dolls, though typically red and depicting a bearded man , vary greatly in color and design depending on region and artist...
in pure Korean
Korean language
Korean is the official language of the country Korea, in both South and North. It is also one of the two official languages in the Yanbian Korean Autonomous Prefecture in People's Republic of China. There are about 78 million Korean speakers worldwide. In the 15th century, a national writing...
. Ottogi first produced its signature 3-minute meals in 1981 and two years later, it opened its first research center. The company established local subsidiaries in China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
in 1992, New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
in 1997, United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
in 2005 and Vietnam
Vietnam
Vietnam – sometimes spelled Viet Nam , officially the Socialist Republic of Vietnam – is the easternmost country on the Indochina Peninsula in Southeast Asia. It is bordered by China to the north, Laos to the northwest, Cambodia to the southwest, and the South China Sea –...
in 2008. In 2008, Ottogi took over Sampo Foods, a frozen food manufacturer as well as Samhwa Hanyang Foods, a tea maker in 2010 to expand its business portfolio.
Products
Ottogi manufactures more than one-thousand items, ranging from ready meal to canned tunaTuna
Tuna is a salt water fish from the family Scombridae, mostly in the genus Thunnus. Tuna are fast swimmers, and some species are capable of speeds of . Unlike most fish, which have white flesh, the muscle tissue of tuna ranges from pink to dark red. The red coloration derives from myoglobin, an...
as well as condiments. The company is best known for its Korean-style ready-to-eat curry products, ketchup
Ketchup
Ketchup is a sweet-and-tangy condiment typically made from tomatoes, vinegar, sugar or high-fructose corn syrup and an assortment of...
and mayonnaise
Mayonnaise
Mayonnaise, , often abbreviated as mayo, is a sauce. It is a stable emulsion of oil, egg yolk and either vinegar or lemon juice, with many options for embellishment with other herbs and spices. Lecithin in the egg yolk is the emulsifier. Mayonnaise varies in color but is often white, cream, or pale...
. In 1980s, the firm triumphed over multinational manufacturers such as H. J. Heinz Company
H. J. Heinz Company
The H. J. Heinz Company , commonly known as Heinz and famous for its "57 Varieties" slogan and its ketchup, is an American food company with world headquarters in Pittsburgh, Pennsylvania.Perhaps best known for its ketchup, the H.J...
and Hellmann's and Best Foods
Hellmann's and Best Foods
Hellmann's and Best Foods are brand names that are used for the same line of mayonnaise and other food products. The Hellmann's brand is sold in the United States east of the Rocky Mountains, and also in Latin America, Europe, Middle East and Canada...
in South Korean market and still has over 80% market share
Market share
Market share is the percentage of a market accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.Marketers need to be able to...
for ketchup and mayonnaise in Korea. Ottogi also manufactures instant ramen, noodle
Noodle
The noodle is a type of food, made from any of a variety of doughs, formed into long thin ribbons, strips, curly-cues, waves, helices, pipes, tubes, strings, or other various shapes, sometimes folded. They are usually cooked in a mixture of boiling water and/or oil. Depending upon the type, noodles...
, pre-washed rice
Rice
Rice is the seed of the monocot plants Oryza sativa or Oryza glaberrima . As a cereal grain, it is the most important staple food for a large part of the world's human population, especially in East Asia, Southeast Asia, South Asia, the Middle East, and the West Indies...
, dumpling
Dumpling
Dumplings are cooked balls of dough. They are based on flour, potatoes or bread, and may include meat, fish, vegetables, or sweets. They may be cooked by boiling, steaming, simmering, frying, or baking. They may have a filling, or there may be other ingredients mixed into the dough. Dumplings may...
, tea
Tea
Tea is an aromatic beverage prepared by adding cured leaves of the Camellia sinensis plant to hot water. The term also refers to the plant itself. After water, tea is the most widely consumed beverage in the world...
and many more. Ottogi is a sole condiments provider for McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...
in Korea. The company developed the bulgogi-flavored sauce served at Korean McDonalds. The company carries foreign brands such as Tabasco sauce
Tabasco sauce
Tabasco sauce is the brand name for a hot sauce produced by US-based McIlhenny Company of Avery Island, Louisiana. Tabasco sauce is made from tabasco peppers , vinegar, and salt, and aged in white oak barrels for three years. It has a hot, spicy flavor...
of the U.S., UCC Coffee of Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
, Lee Kum Kee
Lee Kum Kee
Lee Kum Kee International Holdings Ltd. is a food company which specialized in manufacturing oyster flavored sauce and a wide range of authentic Chinese and Asian sauces founded by Lee Kum Sheung in 1888 in Nanshui, a small town in Guangdong. Its primary brand, Lee Kum Kee is well known throughout...
of Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
and Spigadoro pasta
Pasta
Pasta is a staple food of traditional Italian cuisine, now of worldwide renown. It takes the form of unleavened dough, made in Italy, mostly of durum wheat , water and sometimes eggs. Pasta comes in a variety of different shapes that serve for both decoration and to act as a carrier for the...
of Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
in Korean market.
List of number-one products
(In terms of market shareMarket share
Market share is the percentage of a market accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.Marketers need to be able to...
)
- Instant curry
- Mayonnaise
- Ketchup
- 3-minute meals
- Spices
- Powdered soup
- Cellophane noodles
- Noodles
- Margarine
- Sesame oil
- Vinegar
- Seaweed
- Starch syrup
- PremixPremixPremix usually refers to a substance or object which is mixed in an early stage in the manufacturing and distribution process.The term is used to refer to:* Compound feed, animal food* nutrient systems* premix and postmix, soft drinks* premix concrete...
- Salad dressing
- Jams and preserves
See also
- List of South Korean companies
- Korean cuisine
- List of Korea-related topics