Overton window
Encyclopedia
The Overton window, in political theory, describes a "window" in the range of public reactions to ideas in public discourse, in a spectrum of all possible options on a particular issue. It is named after its originator, Joseph P. Overton, former vice president of the Mackinac Center for Public Policy
.
The Overton Window is a means of visualizing which ideas define that range of acceptance by where they fall in it. Proponents of policies outside the window seek to persuade or educate the public so that the window either “moves” or expands to encompass them. Opponents of current policies, or similar ones currently within the window, likewise seek to convince people that these should be considered unacceptable.
Other formulations of the process created after Overton's death add the concept of moving the window, such as deliberately promoting ideas even less acceptable than the previous "outer fringe" ideas, with the intention of making the current fringe ideas acceptable by comparison. The "door-in-the-face" technique
of persuasion is a similar concept.
applies the Overton Window to the subject of Social Security
reform in the United States
. The technique used was to agitate for "voluntary transitioning," that is, suicide at a certain age in exchange for benefits, as a method of reducing the cost of Social Security. Ultimately, the goal was a more modest form of reducing the burden on younger people for the costs of Social Security.
Conservative talk show host and columnist Glenn Beck
has written a novel titled The Overton Window
, published June 15, 2010.
A similar idea is expressed in the novel Phineas Finn
:
Mackinac Center for Public Policy
The Mackinac Center for Public Policy is a free market think tank headquartered in Midland, Michigan. It is the USA’s largest state-based free market think tank...
.
Overview
At any given moment, the “window” includes a range of policies considered to be politically acceptable in the current climate of public opinion, which a politician can recommend without being considered too “extreme” or outside the mainstream to gain or keep public office. Overton arranged the spectrum on a vertical axis of “more free” and “less free” in regard to government intervention. When the window moves or expands, ideas can accordingly become more or less politically acceptable. The degrees of acceptance of public ideas can be described roughly as:- Unthinkable
- Radical
- Acceptable
- Sensible
- Popular
- Policy
The Overton Window is a means of visualizing which ideas define that range of acceptance by where they fall in it. Proponents of policies outside the window seek to persuade or educate the public so that the window either “moves” or expands to encompass them. Opponents of current policies, or similar ones currently within the window, likewise seek to convince people that these should be considered unacceptable.
Other formulations of the process created after Overton's death add the concept of moving the window, such as deliberately promoting ideas even less acceptable than the previous "outer fringe" ideas, with the intention of making the current fringe ideas acceptable by comparison. The "door-in-the-face" technique
Door-in-the-face technique
The door-in-the-face technique is a persuasion method. The persuader attempts to convince someone to comply with a request by first making an extremely large request that the respondent will obviously turn down, with a metaphorical slamming of a door in the persuader's face...
of persuasion is a similar concept.
In media
The novel BoomsdayBoomsday (novel)
Boomsday is a 2007 novel by Christopher Buckley, which is a political satire about the rivalry between squandering Baby Boomers and younger generations of Americans who don't want to pay high taxes for their elders' retirement.-Title:...
applies the Overton Window to the subject of Social Security
Social Security (United States)
In the United States, Social Security refers to the federal Old-Age, Survivors, and Disability Insurance program.The original Social Security Act and the current version of the Act, as amended encompass several social welfare and social insurance programs...
reform in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. The technique used was to agitate for "voluntary transitioning," that is, suicide at a certain age in exchange for benefits, as a method of reducing the cost of Social Security. Ultimately, the goal was a more modest form of reducing the burden on younger people for the costs of Social Security.
Conservative talk show host and columnist Glenn Beck
Glenn Beck
Glenn Edward Lee Beck is an American conservative radio host, vlogger, author, entrepreneur, political commentator and former television host. He hosts the Glenn Beck Program, a nationally syndicated talk-radio show that airs throughout the United States on Premiere Radio Networks...
has written a novel titled The Overton Window
The Overton Window
The Overton Window is a political thriller by political commentator Glenn Beck. The book, written with the assistance of contributing writers, was first released on June 15, 2010.-Plot:...
, published June 15, 2010.
A similar idea is expressed in the novel Phineas Finn
Phineas Finn
Phineas Finn is a novel by Anthony Trollope and the name of its leading character. The novel was first published as a monthly serial from October 1867 to May 1868 in St Paul's Magazine. It is the second of the "Palliser" series of novels...
: