PEACH JOHN
Encyclopedia
is a Japan
ese mail-order retailer of lingerie and women's apparel targeted at women in their teens and 20s.
, Japan
. Mika Noguchi, then 29 years old, established a small mail-order company importing American lingerie
. The company's first product was the Bomb Bust (ボムバスト) bra, a padded bra
imported from the United States
. The bra, which was first sold in 1993, became a hit and Peach John's major product
. After several years of importing bras, the company began selling their first original design called the Circuit (サーキット) bra in 1998.
As the company continued to expand its product line, in 2001 Peach John nearly succumbed to bankruptcy
. After restructuring
, the company was able to pay back their 2 billion yen debt
in 13 months. In May 2006, the Japanese lingerie maker Wacoal
formed a capital alliance with Peach John which allowed Wacoal to hold 49 percent of the company's shares. Then on January 10, 2008, Wacoal bought Noguchi's remaining shares, giving Wacoal full control of Peach John Co., Ltd.
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
ese mail-order retailer of lingerie and women's apparel targeted at women in their teens and 20s.
History
The company was founded June 1, 1994 by Mika Noguchi and her now ex-husband, Shoji Noguchi, in TokyoTokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
. Mika Noguchi, then 29 years old, established a small mail-order company importing American lingerie
Lingerie
Lingerie are fashionable and possibly alluring undergarments.Lingerie usually incorporates one or more flexible, stretchy materials like Lycra, nylon , polyester, satin, lace, silk and sheer fabric which are not typically used in more functional, basic cotton undergarments.The term in the French...
. The company's first product was the Bomb Bust (ボムバスト) bra, a padded bra
Brassiere
A brassiere is an undergarment that covers, supports, and elevates the breasts. Since the late 19th century, it has replaced the corset as the most widely accepted method for supporting breasts....
imported from the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. The bra, which was first sold in 1993, became a hit and Peach John's major product
Product (business)
In general, the product is defined as a "thing produced by labor or effort" or the "result of an act or a process", and stems from the verb produce, from the Latin prōdūce ' lead or bring forth'. Since 1575, the word "product" has referred to anything produced...
. After several years of importing bras, the company began selling their first original design called the Circuit (サーキット) bra in 1998.
As the company continued to expand its product line, in 2001 Peach John nearly succumbed to bankruptcy
Bankruptcy
Bankruptcy is a legal status of an insolvent person or an organisation, that is, one that cannot repay the debts owed to creditors. In most jurisdictions bankruptcy is imposed by a court order, often initiated by the debtor....
. After restructuring
Restructuring
Restructuring is the corporate management term for the act of reorganizing the legal, ownership, operational, or other structures of a company for the purpose of making it more profitable, or better organized for its present needs...
, the company was able to pay back their 2 billion yen debt
Debt
A debt is an obligation owed by one party to a second party, the creditor; usually this refers to assets granted by the creditor to the debtor, but the term can also be used metaphorically to cover moral obligations and other interactions not based on economic value.A debt is created when a...
in 13 months. In May 2006, the Japanese lingerie maker Wacoal
Wacoal
is a worldwide lingerie manufacturer and marketer headquartered in Kyoto, Japan. It is a subsidiary wholly owned by .Wako Shoji was founded by Koichi Tsukamoto in 1946...
formed a capital alliance with Peach John which allowed Wacoal to hold 49 percent of the company's shares. Then on January 10, 2008, Wacoal bought Noguchi's remaining shares, giving Wacoal full control of Peach John Co., Ltd.
Models
Notable models that have posed for Peach John's catalogs include:- Fergie
- Dita Von TeeseDita Von TeeseDita Von Teese is an American burlesque dancer, model, costume designer, author and actress.-Early life:...
- Lena FujiiLena Fujii, born on July 2, 1984 in Kawasaki City, Japan, is a Japanese commercial fashion model, singer and actress. She is managed by Stardust Promotion Agency and sometimes goes by the name 'LENA'. Fujii was scouted in Harajuku and is best known for her work for Japanese fashion magazine ViVi.-Early...
- Jessica Michibata
- Vivian HsuVivian HsuVivian Hsu is a Taiwanese singer, actress, and model who has gained remarkable popularity in East Asia, mainly in Taiwan and Japan.Hsu rose to prominence in Japan, where she made her first appearance in 1995 and has become a highly-recognized celebrity with her countless appearances in media...
- SonimSonim (singer)is a Zainichi Korean J-pop singer.-Career and biography:She was a former member of the Tsunku-produced duo EE Jump along with Yuki Goto . Yuki was caught underage in a bar, which got him suspended from EE Jump...
- Anna UmemiyaAnna Umemiyais a Japanese television personality and model. Born in Tokyo, she is the daughter of a Japanese father and an American mother, herself a former model...
- Hinano YoshikawaHinano YoshikawaHinano Yoshikawa is a Japanese actress, fashion model and singer.- Life and career :Yoshikawa was born on December 21, 1979, in Higashikurume, Tokyo, Japan. She started her fashion model career at the age of 14 and still is a model.She made her acting debut in 1997 in Moonlight Serenade...
- Maki NomiyaMaki Nomiyais a Japanese singer and musician. She released her first solo album in 1981, and worked through the 1980s as the lead vocalist of the New Wave band Portable Rock. In 1991 she became the lead singer of the band Pizzicato Five. When the group disbanded in 2001 she embarked on a solo career...
- Friedia NiimuraFriedia NiimuraFriedia Monnamur Niimura is a German-born Japanese fashion designer and television presenter who has also worked as an occasional actress and model.- Biography :...