PIG (elections)
Encyclopedia
PIG is an electoral technique
commonly employed in the United Kingdom
, consisting of three steps:
Psephology
Psephology is that branch of political science which deals with the study and scientific analysis of elections. Psephology uses historical precinct voting data, public opinion polls, campaign finance information and similar statistical data. The term was coined in the United Kingdom in 1952 by...
commonly employed in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
, consisting of three steps:
- Persuade — in which the organisation concerned convinces the public to support them—usually a political partyPolitical partyA political party is a political organization that typically seeks to influence government policy, usually by nominating their own candidates and trying to seat them in political office. Parties participate in electoral campaigns, educational outreach or protest actions...
attempting to solicit votes. - Identify — this consists primarily of canvassingCanvassingCanvassing is the systematic initiation of direct contact with a target group of individuals commonly used during political campaigns. A campaign team will knock on doors of private residences within a particular geographic area, engaging in face-to-face personal interaction with voters...
—identifying one's supporters, preferably individually. It may also consist of market segmentation. - Get out the voteGet out the vote"Get out the vote" are terms used to describe two categories of political activity, both aimed at increasing the number of votes cast in one or more elections.- Non-partisan contexts :...
— commonly known as GOTV, this consists of polling dayElection Day (United Kingdom)Election Day in the United Kingdom is by tradition a Thursday, but the date for general elections is not fixed by law. Most other European countries hold all Elections on Sundays...
activity—calling on identified electors to vote.
See also
- Community politicsCommunity politicsCommunity politics is a movement in British politics to re-engage people with political action on a local level.Most developed amongst the Liberal Democrats but adopted to some extent by the British Greens, other parties, and Independents....
- Electoral softwareElectoral softwareElectoral software is, simply put, software which is used in connection with elections; it can be for the purpose of winning elections, as is polling day or GOTV software like EARS...
- Voter FileVoter FileA voter file is a list of all registered voters in an area. In the US most states compile this list under the organization responsible for elections. It is generally available to candidates for office and political organizations for a fee. This is sometimes also known as a Voter Roll.In the United...