PQ Media
Encyclopedia
PQ Media is a research consultancy specializing in global media econometrics
, providing data and analytics on the rapidly diverging global media industry. The Stamford, Connecticut-based firm’s clients include some of the world's leading media and entertainment companies and financial institutions. Founded by Patrick Quinn, PQ Media provides strategic and educational consulting services and alternative media research reports.
, product placement in media, event marketing, mobile and social media advertising, and word-of-mouth marketing, among others.
The PQ Media Historical Alternative Media Database provides the only historical operator revenue/end-user spending database recalibrated annually to maintain accuracy and includes new media as they emerge.
Findings from PQ Media reports are frequently cited in the media and serve as the basis for industry discussions.
The PQ Media report, Global Digital Out-of-Home Media Forecast, 2011–2015, indicated that revenue generated by digital place-based network, billboard and signage operators, grew 16.3% to $6.47 billion in 2010 and is projected to expand 16.9% in 2011.
"Political Media Spending Hits All-Time High" ADWEEK, 15 December 2010] on political media spending during the 2010 U.S. midterm election cycle showed a record-breaking $4.55 billion spent by campaigns.
and founded the firm in January 2003 following a career as a media consultant, market analyst, and award-winning journalist. Mr. Quinn has launched, edited, and managed numerous print and digital publications covering the media industry, and is an often quoted source for leading news outlets such as Advertising Age, CNN, Hollywood Reporter, The New York Times, Times of London, USA Today, and The Wall Street Journal.* He also serves as Editorial Director of the Veronis Suhler Stevenson Communications Industry Forecast.
Quinn is a frequent keynote speaker at major industry events, including Digital Signage Expo Las Vegas (2011), MediaPost DOOH Forum New York (2011), Customer Engagement Technology World New York (2010), Digital Signage Investor Conference New York (2010).
Quinn’s previous professional positions include: Senior Consultant, The Publishing & Media Group; Editorial Director, Education & Training Group, Simba Information; and Editor-in-Chief, Educational Marketer and Electronic Education Report.
Econometrics
Econometrics has been defined as "the application of mathematics and statistical methods to economic data" and described as the branch of economics "that aims to give empirical content to economic relations." More precisely, it is "the quantitative analysis of actual economic phenomena based on...
, providing data and analytics on the rapidly diverging global media industry. The Stamford, Connecticut-based firm’s clients include some of the world's leading media and entertainment companies and financial institutions. Founded by Patrick Quinn, PQ Media provides strategic and educational consulting services and alternative media research reports.
Organization
PQ Media provides media econometrics data and digital out-of-home and branded entertainment media research for media clients seeking actionable strategic intelligence. The firm uses proprietary mapping system; and analyses and forecasts of spending, usage and trends in 20 major segments and more than 100 sub-segments of the media industry.Strategic Consulting
PQ Media's strategic consulting services focus on go-to-market strategy development & analytics by country and region; comprehensive view and predictive assessment of shifting trends in the media landscape & emerging media; and growth trends & perspective on measured and unmeasured media.Alternative media research reports
PQ Media provides reports that define, structure, size and forecast emerging media segments such as digital out-of-home advertisingOut-of-home advertising
Out-of-home advertising is made up of more than 100 different formats, totaling $6.99 billion in annual revenues in 2008 in the USA. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home...
, product placement in media, event marketing, mobile and social media advertising, and word-of-mouth marketing, among others.
The PQ Media Historical Alternative Media Database provides the only historical operator revenue/end-user spending database recalibrated annually to maintain accuracy and includes new media as they emerge.
Findings from PQ Media reports are frequently cited in the media and serve as the basis for industry discussions.
The PQ Media report, Global Digital Out-of-Home Media Forecast, 2011–2015, indicated that revenue generated by digital place-based network, billboard and signage operators, grew 16.3% to $6.47 billion in 2010 and is projected to expand 16.9% in 2011.
"Political Media Spending Hits All-Time High" ADWEEK, 15 December 2010] on political media spending during the 2010 U.S. midterm election cycle showed a record-breaking $4.55 billion spent by campaigns.
Patrick Quinn
Patrick Quinn is CEO of PQ MediaPQ Media
PQ Media is a research consultancy specializing in global media econometrics, providing data and analytics on the rapidly diverging global media industry. The Stamford, Connecticut-based firm’s clients include some of the world's leading media and entertainment companies and financial institutions...
and founded the firm in January 2003 following a career as a media consultant, market analyst, and award-winning journalist. Mr. Quinn has launched, edited, and managed numerous print and digital publications covering the media industry, and is an often quoted source for leading news outlets such as Advertising Age, CNN, Hollywood Reporter, The New York Times, Times of London, USA Today, and The Wall Street Journal.* He also serves as Editorial Director of the Veronis Suhler Stevenson Communications Industry Forecast.
Quinn is a frequent keynote speaker at major industry events, including Digital Signage Expo Las Vegas (2011), MediaPost DOOH Forum New York (2011), Customer Engagement Technology World New York (2010), Digital Signage Investor Conference New York (2010).
Quinn’s previous professional positions include: Senior Consultant, The Publishing & Media Group; Editorial Director, Education & Training Group, Simba Information; and Editor-in-Chief, Educational Marketer and Electronic Education Report.