PVR-resistant advertising
Encyclopedia
PVR-resistant advertising is a form of advertising
which is designed specifically to remain viewable despite a user skipping through the commercials when using a device such as a TiVo
or other digital video recorder
.
This was used first by cable
network FX when advertising 'Brotherhood'.
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
which is designed specifically to remain viewable despite a user skipping through the commercials when using a device such as a TiVo
TiVo
TiVo is a digital video recorder developed and marketed by TiVo, Inc. and introduced in 1999. TiVo provides an on-screen guide of scheduled broadcast programming television programs, whose features include "Season Pass" schedules which record every new episode of a series, and "WishList"...
or other digital video recorder
Digital video recorder
A digital video recorder , sometimes referred to by the merchandising term personal video recorder , is a consumer electronics device or application software that records video in a digital format to a disk drive, USB flash drive, SD memory card or other local or networked mass storage device...
.
This was used first by cable
Cable
A cable is two or more wires running side by side and bonded, twisted or braided together to form a single assembly. In mechanics cables, otherwise known as wire ropes, are used for lifting, hauling and towing or conveying force through tension. In electrical engineering cables are used to carry...
network FX when advertising 'Brotherhood'.