Package holiday
Encyclopedia
A package holiday or package tour consists of transport
and accommodation
advertised and sold together by a vendor known as a tour operator
. Other services may be provided like a rental car, activities or outings during the holiday. Transport can be via charter airline to a foreign country. Package holidays are a form of product bundling
.
Package holidays are organised by a tour operator
and sold to a consumer by a travel agent. Some travel agents are employees of tour operators, others are independent.
who, on 5 July 1841, chartered a train
to take a group of temperance
campaigners from Leicester
to a rally in Loughborough
, twenty miles away. By 1872 he was undertaking world-wide tours, albeit with small groups. Thomas Cook - the company - grew to become one of the largest and most well known travel agents before being nationalised in 1948. With the gradual decline of visits to British seaside resorts after the Second World War, Thomas Cook began promoting foreign holidays (particularly Italy
, Spain
and Switzerland
) in the early 1950s
. Information films were shown at town halls throughout Britain. However they made a costly decision by not going into the new form of cheap holidays which combined the transport and accommodation arrangements into a single 'package'. The company went further into decline and were only rescued by a consortium buy-out on 26 May 1972
, the co-founder of the Horizon Holiday Group
, pioneered the first mass package holidays abroad with charter flights between Gatwick airport
and Corsica
in 1950, and organised the first package holiday to Palma
in 1952, Lourdes
in 1953, and the Costa Brava
and Sardinia
in 1954. In addition, the amendments made in Montreal to the Convention on International Civil Aviation
on June 14, 1954 was very liberal to Spain, allowing impetus for mass tourism using charter planes.
By the late 1950s and 1960s, these cheap package holidays — which combined flight, transfers and accommodation — provided the first chance for most people in the United Kingdom
to have affordable travel abroad. One of the first charter airlines was Euravia, which commenced flights from Manchester Airport in 1961 and Luton Airport
in 1962. Despite opening up mass tourism to Crete
and the Algarve in 1970, the package tour industry declined during the 1970s. On 15 August 1974, the industry was shaken when the second-largest tour operator, Court Line
which operated under the brand names of Horizon and Clarksons
, collapsed. Nearly 50,000 tourists were stranded overseas and a further 100,000 faced the loss of booking deposits.
In 2005 a growing number of consumers were avoiding package holidays and were instead travelling with budget airlines and booking their own accommodation. In the UK, the downturn in the package holiday market led to the consolidation of the tour operator market, which is now dominated by a few large tour operators. The major operators are Thomson Holidays
and First Choice
part of TUI AG
and Thomas Cook AG
. Under these umbrella brands there exists a whole range of different holiday operators catering to different markets, such as Club 18-30
or Simply Travel. Budget airlines have also created their own package holiday divisions such as Jet2 Holidays.
The trend for package holiday bookings saw a comeback in 2009, as customers sought greater financial security in the wake of a number of holiday and flight companies going bust, and as the hidden costs of 'no-frills' flights increased. Coupled with the search for late holidays as holidaymakers left booking to the last moment, this led to a rise in consumers booking package holidays.
but the emphasis is from the end-user point of view and includes the wider economic effects that FITs "spread" in their destination country as opposed to more traditional, consolidated forms of travel.
Transport
Transport or transportation is the movement of people, cattle, animals and goods from one location to another. Modes of transport include air, rail, road, water, cable, pipeline, and space. The field can be divided into infrastructure, vehicles, and operations...
and accommodation
Lodging
Lodging is a type of residential accommodation. People who travel and stay away from home for more than a day need lodging for sleep, rest, safety, shelter from cold temperatures or rain, storage of luggage and access to common household functions.Lodgings may be self catering in which case no...
advertised and sold together by a vendor known as a tour operator
Tour operator
A tour operator typically combines tour and travel components to create a holiday. The most common example of a tour operator's product would be a flight on a charter airline plus a transfer from the airport to a hotel and the services of a local representative, all for one price. Niche tour...
. Other services may be provided like a rental car, activities or outings during the holiday. Transport can be via charter airline to a foreign country. Package holidays are a form of product bundling
Product bundling
Product bundling is a marketing strategy that involves offering several products for sale as one combined product. This strategy is very common in the software business , in the cable television industry Product bundling is a marketing strategy that involves offering several products for sale as...
.
Package holidays are organised by a tour operator
Tour operator
A tour operator typically combines tour and travel components to create a holiday. The most common example of a tour operator's product would be a flight on a charter airline plus a transfer from the airport to a hotel and the services of a local representative, all for one price. Niche tour...
and sold to a consumer by a travel agent. Some travel agents are employees of tour operators, others are independent.
Organised Tours
The first organised tours dated back to Thomas CookThomas Cook
Thomas Cook of Melbourne, Derbyshire, England founded the travel agency that is now Thomas Cook Group.- Early days :...
who, on 5 July 1841, chartered a train
Rail transport
Rail transport is a means of conveyance of passengers and goods by way of wheeled vehicles running on rail tracks. In contrast to road transport, where vehicles merely run on a prepared surface, rail vehicles are also directionally guided by the tracks they run on...
to take a group of temperance
Temperance movement
A temperance movement is a social movement urging reduced use of alcoholic beverages. Temperance movements may criticize excessive alcohol use, promote complete abstinence , or pressure the government to enact anti-alcohol legislation or complete prohibition of alcohol.-Temperance movement by...
campaigners from Leicester
Leicester
Leicester is a city and unitary authority in the East Midlands of England, and the county town of Leicestershire. The city lies on the River Soar and at the edge of the National Forest...
to a rally in Loughborough
Loughborough
Loughborough is a town within the Charnwood borough of Leicestershire, England. It is the seat of Charnwood Borough Council and is home to Loughborough University...
, twenty miles away. By 1872 he was undertaking world-wide tours, albeit with small groups. Thomas Cook - the company - grew to become one of the largest and most well known travel agents before being nationalised in 1948. With the gradual decline of visits to British seaside resorts after the Second World War, Thomas Cook began promoting foreign holidays (particularly Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
, Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
and Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
) in the early 1950s
1950s
The 1950s or The Fifties was the decade that began on January 1, 1950 and ended on December 31, 1959. The decade was the sixth decade of the 20th century...
. Information films were shown at town halls throughout Britain. However they made a costly decision by not going into the new form of cheap holidays which combined the transport and accommodation arrangements into a single 'package'. The company went further into decline and were only rescued by a consortium buy-out on 26 May 1972
Package tours
Vladimir RaitzVladimir Raitz
Vladimir Gavrilovich Raitz is the co-founder of the Horizon Holiday Group, who pioneered the first mass package holidays abroad. His family left the Soviet Union when he was 6, and variously passed through Berlin and Warsaw, before they settled in London. He attended Mill Hill School, London and...
, the co-founder of the Horizon Holiday Group
Horizon Travel
Horizon Travel or the Horizon Holiday Group was a British package holiday company no longer in existence, but was one of the first ventures into the package holiday market.-Foundation:The company was co-founded by Vladimir Raitz on 12 October 1949...
, pioneered the first mass package holidays abroad with charter flights between Gatwick airport
London Gatwick Airport
Gatwick Airport is located 3.1 miles north of the centre of Crawley, West Sussex, and south of Central London. Previously known as London Gatwick,In 2010, the name changed from London Gatwick Airport to Gatwick Airport...
and Corsica
Corsica
Corsica is an island in the Mediterranean Sea. It is located west of Italy, southeast of the French mainland, and north of the island of Sardinia....
in 1950, and organised the first package holiday to Palma
Palma de Mallorca
Palma is the major city and port on the island of Majorca and capital city of the autonomous community of the Balearic Islands in Spain. The names Ciutat de Mallorca and Ciutat were used before the War of the Spanish Succession and are still used by people in Majorca. However, the official name...
in 1952, Lourdes
Lourdes
Lourdes is a commune in the Hautes-Pyrénées department in the Midi-Pyrénées region in south-western France.Lourdes is a small market town lying in the foothills of the Pyrenees, famous for the Marian apparitions of Our Lady of Lourdes occurred in 1858 to Bernadette Soubirous...
in 1953, and the Costa Brava
Costa Brava
The Costa Brava is a coastal region of northeastern Catalonia, Spain, in the comarques of Alt Empordà, Baix Empordà and Selva, in the province of Girona. Costa is the Catalan and Spanish word for 'coast', and Brava means 'rugged' or 'wild'...
and Sardinia
Sardinia
Sardinia is the second-largest island in the Mediterranean Sea . It is an autonomous region of Italy, and the nearest land masses are the French island of Corsica, the Italian Peninsula, Sicily, Tunisia and the Spanish Balearic Islands.The name Sardinia is from the pre-Roman noun *sard[],...
in 1954. In addition, the amendments made in Montreal to the Convention on International Civil Aviation
Convention on International Civil Aviation
The Convention on International Civil Aviation, also known as the Chicago Convention, established the International Civil Aviation Organization , a specialized agency of the United Nations charged with coordinating and regulating international air travel...
on June 14, 1954 was very liberal to Spain, allowing impetus for mass tourism using charter planes.
By the late 1950s and 1960s, these cheap package holidays — which combined flight, transfers and accommodation — provided the first chance for most people in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
to have affordable travel abroad. One of the first charter airlines was Euravia, which commenced flights from Manchester Airport in 1961 and Luton Airport
London Luton Airport
London Luton Airport is an international airport located east of the town centre in the Borough of Luton in Bedfordshire, England and is north of Central London. The airport is from Junction 10a of the M1 motorway...
in 1962. Despite opening up mass tourism to Crete
Crete
Crete is the largest and most populous of the Greek islands, the fifth largest island in the Mediterranean Sea, and one of the thirteen administrative regions of Greece. It forms a significant part of the economy and cultural heritage of Greece while retaining its own local cultural traits...
and the Algarve in 1970, the package tour industry declined during the 1970s. On 15 August 1974, the industry was shaken when the second-largest tour operator, Court Line
Court Line
Court Line was a prominent British holiday charter airline during the early 1970s based at Luton Airport in Bedfordshire. It also provided bus services in Luton and surrounding areas....
which operated under the brand names of Horizon and Clarksons
Clarksons Travel Group
Clarksons Travel Group was a package tour operator in the UK during the 1960s and early 1970s. The company ran into financial difficulties and was taken over by its major supplier of air travel, Court Line...
, collapsed. Nearly 50,000 tourists were stranded overseas and a further 100,000 faced the loss of booking deposits.
In 2005 a growing number of consumers were avoiding package holidays and were instead travelling with budget airlines and booking their own accommodation. In the UK, the downturn in the package holiday market led to the consolidation of the tour operator market, which is now dominated by a few large tour operators. The major operators are Thomson Holidays
Thomson Holidays
Thomson Holidays is a UK based travel operator and part of TUI Travel PLC. The company was founded as part of the Thomson Travel Group in 1965 following the acquisition of three package holiday travel agencies and the airline Britannia Airways by Roy Thomson...
and First Choice
First Choice (travel firm)
First Choice is a brand name used by TUI Travel PLC to sell package holidays in the United Kingdom.The brand is also the name of a chain of travel agents that are part of the same group....
part of TUI AG
TUI AG
TUI AG is a German multinational travel and tourism company headquartered in Hanover. Until 2001 it was an industrial and transportation company named Preussag AG, which in the mid-1990s decided to reinvent itself as a tourism, shipping, and logistics company...
and Thomas Cook AG
Thomas Cook AG
This article contains historical information about Thomas Cook AG until its merger with My Travel - for the new company see - Thomas Cook Group...
. Under these umbrella brands there exists a whole range of different holiday operators catering to different markets, such as Club 18-30
Club 18-30
Club 18-30 is a holiday company owned by Thomas Cook that offers cut-price holidays for young men and women who seek a more lively holiday than those offered by many large package holiday providers. It takes around 110,000 guests each year with turnover of around £50m a year...
or Simply Travel. Budget airlines have also created their own package holiday divisions such as Jet2 Holidays.
The trend for package holiday bookings saw a comeback in 2009, as customers sought greater financial security in the wake of a number of holiday and flight companies going bust, and as the hidden costs of 'no-frills' flights increased. Coupled with the search for late holidays as holidaymakers left booking to the last moment, this led to a rise in consumers booking package holidays.
Dynamic packaging
Dynamic packaging is a method that is becoming increasingly used in package holiday booking procedures that enables consumers to build their own package of flights, accommodation and hire car instead of a pre-defined package.Free Independent Traveler
Free Independent Traveler (or Tourist) refers to both a way of traveling and, from an industry viewpoint, a sector within the tourism market. FITs practise a form of dynamic packagingDynamic packaging
Dynamic packaging is a method that is becoming increasingly used in package holiday bookings that enables consumers to build their own package of flights, accommodation, and a hire car instead of a pre-defined package...
but the emphasis is from the end-user point of view and includes the wider economic effects that FITs "spread" in their destination country as opposed to more traditional, consolidated forms of travel.