Page view
Encyclopedia
A page view or page impression is a request to load a single HTML
file ('page') of an Internet site. On the World Wide Web
a 'page' request would result from a web surfer clicking on a link on another 'page' pointing to the 'page' in question. This should be contrasted with a hit, which refers to a request for any file
from a web server
. There may therefore be many hits per 'page' view since an html 'page' can be made up of multiple files. These page views may be counted as part of web analytics
. For the owner of the site this information can be useful to see if any change in the 'page' (such as the information or the way it is presented) results in more visits. If there are any advertisements on the page, the publishers would also be interested in the number of page views to determine their expected revenue
from the ads. For this reason it is a term that is used widely for Internet based marketing
and advertising
. Note that a lot of metrics includes into the 'page view' also hits to other file types like PDF, MS Office documents, ODF, (flash) video beside the 'classical' hit to the html file.
HTML
HyperText Markup Language is the predominant markup language for web pages. HTML elements are the basic building-blocks of webpages....
file ('page') of an Internet site. On the World Wide Web
World Wide Web
The World Wide Web is a system of interlinked hypertext documents accessed via the Internet...
a 'page' request would result from a web surfer clicking on a link on another 'page' pointing to the 'page' in question. This should be contrasted with a hit, which refers to a request for any file
Computer file
A computer file is a block of arbitrary information, or resource for storing information, which is available to a computer program and is usually based on some kind of durable storage. A file is durable in the sense that it remains available for programs to use after the current program has finished...
from a web server
Web server
Web server can refer to either the hardware or the software that helps to deliver content that can be accessed through the Internet....
. There may therefore be many hits per 'page' view since an html 'page' can be made up of multiple files. These page views may be counted as part of web analytics
Web analytics
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage....
. For the owner of the site this information can be useful to see if any change in the 'page' (such as the information or the way it is presented) results in more visits. If there are any advertisements on the page, the publishers would also be interested in the number of page views to determine their expected revenue
Revenue
In business, revenue is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. In many countries, such as the United Kingdom, revenue is referred to as turnover....
from the ads. For this reason it is a term that is used widely for Internet based marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
and advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
. Note that a lot of metrics includes into the 'page view' also hits to other file types like PDF, MS Office documents, ODF, (flash) video beside the 'classical' hit to the html file.