Pandora Jewelry
Encyclopedia
Pandora A/S is a global jewelry company founded in Denmark. It sells customizable charm bracelet
s, rings, earrings, and necklaces in more than 50 countries.
In 1982, Per and Winnie Enevoldsen opened a shop in the Nørrebrogade area of Copenhagen
. When the demand for their products increased, the couple shifted their focus to the wholesale business. In 1984, the couple opened a production facility in Thailand
, Pandora Productions, and hired designer Lone Frandsen to help create a jewelry line. In 1996, Pandora — strictly a wholesale dealer by then — hired its second designer, goldsmith Lisbeth Enø Larsen, who worked with Frandsen to create Pandora’s signature style and customizable charm bracelet
.
In 2006, Pandora launched its first store in Hamburg, Germany, followed by locations in Australia, Denmark, Switzerland, Canada, United Kingdom and the United States. Pandora employs more than 2,500 people.
The company was sold through an IPO on October 5, 2010.
, 14k gold
and murano glass
, sometimes with semi-precious stones or precious gems
. Other accessories for the bracelets include spacers and clips, which secure the loose beads in place and prevent them from falling off the bracelet when it is opened. It also helps with the distribution of weight allowing for minimal stretching. One must screw each bead onto a small section at the beginning of the bracelet and across two small fixed threads along the bracelet. This allows for the separation of beads, creation of patterns and prevents the beads from falling off. A safety chain can also be used to prevent charms falling off and allow for extra security and makes it easier to apply the bracelet onto a person's wrist. Pandora also donates a portion of proceeds from some charms to nonprofit partners, including Susan G. Komen for the Cure
and the Institute for OneWorld Health
.
Pandora's “Stories" jewelry line features rings
, earrings, necklaces and toe rings that are meant to coordinate with Pandora's charm selection.
Charm bracelet
A charm bracelet is an item of jewelry worn around the wrist. It carries personal "charms": decorative pendants or trinkets which signify important things in the wearer's life.-History:...
s, rings, earrings, and necklaces in more than 50 countries.
In 1982, Per and Winnie Enevoldsen opened a shop in the Nørrebrogade area of Copenhagen
Copenhagen
Copenhagen is the capital and largest city of Denmark, with an urban population of 1,199,224 and a metropolitan population of 1,930,260 . With the completion of the transnational Øresund Bridge in 2000, Copenhagen has become the centre of the increasingly integrating Øresund Region...
. When the demand for their products increased, the couple shifted their focus to the wholesale business. In 1984, the couple opened a production facility in Thailand
Thailand
Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...
, Pandora Productions, and hired designer Lone Frandsen to help create a jewelry line. In 1996, Pandora — strictly a wholesale dealer by then — hired its second designer, goldsmith Lisbeth Enø Larsen, who worked with Frandsen to create Pandora’s signature style and customizable charm bracelet
Charm bracelet
A charm bracelet is an item of jewelry worn around the wrist. It carries personal "charms": decorative pendants or trinkets which signify important things in the wearer's life.-History:...
.
In 2006, Pandora launched its first store in Hamburg, Germany, followed by locations in Australia, Denmark, Switzerland, Canada, United Kingdom and the United States. Pandora employs more than 2,500 people.
The company was sold through an IPO on October 5, 2010.
Charm bracelets and charms
Pandora is perhaps known best for its twist on the classic charm bracelet, introduced in 2000. Pandora bracelets have a patented threading system that allows charms to be placed, added and rearranged. Pandora has created more than 800 handcrafted charms, available in sterling silverSterling silver
Sterling silver is an alloy of silver containing 92.5% by mass of silver and 7.5% by mass of other metals, usually copper. The sterling silver standard has a minimum millesimal fineness of 925....
, 14k gold
Colored gold
While pure gold is yellow in color, colored gold can be developed into various colors. These colors are generally obtained by alloying gold with other elements in various proportions....
and murano glass
Murano glass
Murano glass is a famous product of the Venetian island of Murano. Located off the shore of Venice, Italy, Murano has been a commercial port as far back as the 7th century. By the 10th century, the city had become well known for its glassmakers, who created unique Murano glass...
, sometimes with semi-precious stones or precious gems
Precious Gems
Precious Gems was Tom Fogerty's sixth and final solo album.-Track list:# "Running Back to Me" # "Life Is But a Dream" # "Mistreater" # "Run With Your Love" # "Bart" [instrumental]...
. Other accessories for the bracelets include spacers and clips, which secure the loose beads in place and prevent them from falling off the bracelet when it is opened. It also helps with the distribution of weight allowing for minimal stretching. One must screw each bead onto a small section at the beginning of the bracelet and across two small fixed threads along the bracelet. This allows for the separation of beads, creation of patterns and prevents the beads from falling off. A safety chain can also be used to prevent charms falling off and allow for extra security and makes it easier to apply the bracelet onto a person's wrist. Pandora also donates a portion of proceeds from some charms to nonprofit partners, including Susan G. Komen for the Cure
Susan G. Komen for the Cure
Susan G. Komen for the Cure, formerly known as The Susan G. Komen Breast Cancer Foundation, often referred to as simply Komen, is the most widely known, largest and best-funded breast cancer organization in the US....
and the Institute for OneWorld Health
Institute for OneWorld Health
OneWorld Health is a 501 nonprofit drug development organization founded in 2000. Its mission is to discover, develop, and deliver safe, effective and affordable new treatments and interventions for people with neglected infectious diseases in the developing countries, with an emphasis on diseases...
.
Pandora's “Stories" jewelry line features rings
Ring (jewellery)
A finger ring is a circular band worn as a type of ornamental jewelry around a finger; it is the most common current meaning of the word ring. Other types of metal bands worn as ornaments are also called rings, such as arm rings and neck rings....
, earrings, necklaces and toe rings that are meant to coordinate with Pandora's charm selection.