Parachute is a brand name for a range of coconut-based hair products manufactured by Marico

Marico

Marico is a leading Indian group providing consumer products and services in the areas of Health and Beauty based in Mumbai.During 2009-10, the company generated a Turnover of about Rs.26.6 billion , in respect of its food, hair care and skin care related activities...

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History

Parachute is the flagship brand of Marico. Before the 1991 economic liberalisation in India the government classified vegetable oils as an essential commodity and as being in short supply, and thus ineligible for export. This meant that Parachute products could not be exported to foreign markets.

In the late 1990s Marico made its first serious entry into foreign markets by setting up a manufacturing plant in Bangladesh

Bangladesh

Bangladesh , officially the People's Republic of Bangladesh is a sovereign state located in South Asia. It is bordered by India on all sides except for a small border with Burma to the far southeast and by the Bay of Bengal to the south...

. Parachute's market share rose to 70% within ten years and it had become one of the most recognized and trusted brands in that country.