Parago
Encyclopedia
Parago, Inc. is a rewards-based incentives company that designs, implements and manages programs for Fortune 500 companies. Parago is based in Texas.
Parago has become one of the larger providers of manufacturer and retailer promotional marketing programs, including rebates
and incentives programs. The Company has been a major player in the popularization of paperless rebates and prepaid rebate card programs, which improve the customer experience.
Amidst the struggling economy demand for rebates is surging; in 2009 the company released research showing that 83% of consumers were seeking products with rebates.http://www.parago.com/rebate-resurgence.shtml In addition, the company has received significant industry recognition for its research into customer loyalty, rewards programs and prepaid cards. In 2009, Parago received an A+ rating from the Dallas Better Business Bureau.
Some of Parago’s clients include Netgear
, Sprint Nextel
and Staples Inc.. For Staples, Parago is credited with redesigning and managing the popular Easy Rebates program, which enables customers to use paperless submission for rebates, offers a choice of rewards and quick payment. After a decade of working together, Staples extended its contract with Parago for another five years in 2010.http://www.chainstoreage.com/(S(vg3uxqmi4sjtdo45b4cwig55))/story.aspx?menuid=439&id=153625
President & CEO Juli Spottiswood serves as a board member and Treasurer of the Network Branded Prepaid Card Association (NBPCA), a nonprofit organization that promotes consumer education to help consumers optimize their experiences with network branded prepaid cards, develops recommended best practices for the industry and provides a fact-based voice to media, government and consumers. http://nbpca.org/en/About-NBPCA/Leadership.aspx
Although the firm is private, public records show the firm employs about 180 employees in the Dallas-area office and another 1000 call center employees throughout the world. The firm has experienced significant growth and expansion in the early 2000s. In 2010, Parago was named one of the fastest growing women-owned or led businesses in North America, as judged by the Women President’s Organization.http://www.womenentrepreneur.com/print/article/1548.html The same year, Parago ranked number 19 on PROMO magazine’s 2010 PROMO 100 list of the top U.S. promotion agencies http://promomagazine.com/promo100/ and Spottiswood was named one of the Top 25 Industry Leaders by the Dallas Business Journal’s Women in Business Awards.
http://www.bizjournals.com/dallas/stories/2010/05/17/daily49.html
In 2009, Parago President and CEO Juli Spottiswood was recognized as the Ernst & Young
Entrepreneur Of The Year 2009 in the business services category in Southwest Area- North. The same year, the Company was selected as one of the best places to work in Dallas, through the Dallas Business Journal awards program.
In 2004, Parago published research on customer loyalty and referral which appeared in the book Strategic Database Marketing, 3rd Edition by Arthur Middleton Hughes of KBM.
The Company was founded in 1999 as the “how to” website How2.com. In 2001, the company shifted its business to rebate and reward programs. Parago was founded by venture capital firm T. H. Lee of New York and was formerly known by the name Parago Rebates HQ.
Parago has become one of the larger providers of manufacturer and retailer promotional marketing programs, including rebates
Rebate (marketing)
A rebate is an amount paid by way of reduction, return, or refund on what has already been paid or contributed. It is a type of sales promotion marketers use primarily as incentives or supplements to product sales. The mail-in rebate is the most common...
and incentives programs. The Company has been a major player in the popularization of paperless rebates and prepaid rebate card programs, which improve the customer experience.
Amidst the struggling economy demand for rebates is surging; in 2009 the company released research showing that 83% of consumers were seeking products with rebates.http://www.parago.com/rebate-resurgence.shtml In addition, the company has received significant industry recognition for its research into customer loyalty, rewards programs and prepaid cards. In 2009, Parago received an A+ rating from the Dallas Better Business Bureau.
Some of Parago’s clients include Netgear
Netgear
Netgear is a U.S. manufacturer of computer networking equipment and other computer hardware....
, Sprint Nextel
Sprint Nextel
Sprint Nextel Corporation is an American telecommunications company based in Overland Park, Kansas. The company owns and operates Sprint, the third largest wireless telecommunications network in the United States, with 53.4 million customers, behind Verizon Wireless and AT&T Mobility...
and Staples Inc.. For Staples, Parago is credited with redesigning and managing the popular Easy Rebates program, which enables customers to use paperless submission for rebates, offers a choice of rewards and quick payment. After a decade of working together, Staples extended its contract with Parago for another five years in 2010.http://www.chainstoreage.com/(S(vg3uxqmi4sjtdo45b4cwig55))/story.aspx?menuid=439&id=153625
President & CEO Juli Spottiswood serves as a board member and Treasurer of the Network Branded Prepaid Card Association (NBPCA), a nonprofit organization that promotes consumer education to help consumers optimize their experiences with network branded prepaid cards, develops recommended best practices for the industry and provides a fact-based voice to media, government and consumers. http://nbpca.org/en/About-NBPCA/Leadership.aspx
Although the firm is private, public records show the firm employs about 180 employees in the Dallas-area office and another 1000 call center employees throughout the world. The firm has experienced significant growth and expansion in the early 2000s. In 2010, Parago was named one of the fastest growing women-owned or led businesses in North America, as judged by the Women President’s Organization.http://www.womenentrepreneur.com/print/article/1548.html The same year, Parago ranked number 19 on PROMO magazine’s 2010 PROMO 100 list of the top U.S. promotion agencies http://promomagazine.com/promo100/ and Spottiswood was named one of the Top 25 Industry Leaders by the Dallas Business Journal’s Women in Business Awards.
http://www.bizjournals.com/dallas/stories/2010/05/17/daily49.html
In 2009, Parago President and CEO Juli Spottiswood was recognized as the Ernst & Young
Ernst & Young
Ernst & Young is one of the largest professional services networks in the world and one of the "Big Four" accountancy firms, along with Deloitte, KPMG and PricewaterhouseCoopers ....
Entrepreneur Of The Year 2009 in the business services category in Southwest Area- North. The same year, the Company was selected as one of the best places to work in Dallas, through the Dallas Business Journal awards program.
In 2004, Parago published research on customer loyalty and referral which appeared in the book Strategic Database Marketing, 3rd Edition by Arthur Middleton Hughes of KBM.
The Company was founded in 1999 as the “how to” website How2.com. In 2001, the company shifted its business to rebate and reward programs. Parago was founded by venture capital firm T. H. Lee of New York and was formerly known by the name Parago Rebates HQ.