Pardot is a business-to-business

Business-to-business

Business-to-business describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer...

 marketing automation

Marketing Automation

The name given to software platforms designed for marketing departments and organizations to automate repetitive tasks is Marketing Automation. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then...

 software provider located in Atlanta, Georgia

Atlanta, Georgia

Atlanta is the capital and most populous city in the U.S. state of Georgia. According to the 2010 census, Atlanta's population is 420,003. Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest metropolitan area in...

. The company was founded in 2006 by David Cummings (software entrepreneur) and Adam Blitzer and under the umbrella of the Hannon Hill Corporation. The company offers Prospect Insight, a software-as-a-service marketing automation suite for marketing and sales departments to create, deploy, and manage online campaigns. Pardot is AppExchange certified and integrates with salesforce.com

Salesforce.com

Salesforce.com is an enterprise cloud computing company headquartered in San Francisco that distributes business software on a subscription basis. Salesforce.com hosts the applications off-site...

, NetSuite

NetSuite

NetSuite Inc. is the leading vendor of cloud-based Software-as-a-Service integrated business management software for mid-market enterprises and divisions of large companies, with over 10,000 organizations and a +$225 billion market cap...

, and SugarCRM

SugarCRM

SugarCRM is a software company based in Cupertino, California. They produce the web application Sugar, also known as SugarCRM, which is a customer relationship management system that is available in both open source and Commercial open source applications.Sugar's functionality includes sales-force...

. Pardot also partners with Return Path and port25's PowerMTA to provide efficient email deliverability services.

Products

'Prospect Insight' is a web-based software suite used by marketers to create and track online marketing campaigns. The product consists of various modules to build, manage and activate lead generation

Lead generation

Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. Leads can be generated for a variety of purposes - list building, e-newsletter list acquisition or for winning customers....

 components such as landing pages, forms and email marketing programs. Prospect Insight automates the process of qualifying leads by assigning prospects to sales representatives and populating the information in a compatible customer relationship management

Customer relationship management

Customer relationship management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,...

 (CRM) system. Web traffic is identified and tracked with micro-web analytics. The product also contains reporting features to measure metrics such as return on investment

Return on investment

Return on investment is one way of considering profits in relation to capital invested. Return on assets , return on net assets , return on capital and return on invested capital are similar measures with variations on how “investment” is defined.Marketing not only influences net profits but also...

 (ROI).

Customers

Pardot has over 600 clients in the B2B industry, mainly consisting of small and medium enterprises. The following are selections:

• Business services
• Medical/research
• Technology clients

Partners

Pardot maintains both technology and agency partnerships.

Technology partners include:

• Salesforce.com
  Salesforce.com
  Salesforce.com is an enterprise cloud computing company headquartered in San Francisco that distributes business software on a subscription basis. Salesforce.com hosts the applications off-site...
  
  
• NetSuite
  NetSuite
  NetSuite Inc. is the leading vendor of cloud-based Software-as-a-Service integrated business management software for mid-market enterprises and divisions of large companies, with over 10,000 organizations and a +$225 billion market cap...
  
  
• SugarCRM
  SugarCRM
  SugarCRM is a software company based in Cupertino, California. They produce the web application Sugar, also known as SugarCRM, which is a customer relationship management system that is available in both open source and Commercial open source applications.Sugar's functionality includes sales-force...
  
  
• Return Path
• port25
• Google Analytics
  Google Analytics
  Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website...
  
  
• eCrowds

Agency partners include:

• Todd Miechiels & Partners
• Demand Metric
• Synaxis
• TwentySix2
• CRM Essentials