Passport (automobile dealership)
Encyclopedia
Passport was a Canadian car dealership
network owned by General Motors
. It sold vehicles from Isuzu
and Saab
as well as its own branded Passport Optima, a Korean (Daewoo
) made badge engineered Opel Kadett E, starting in model year
1988. General Motors' Geo
import brand was introduced in the United States at the same time.
General Motors Canada
changed its branding strategy in 1991, disbanding Passport (the Optima was rebadged as the Asüna
SE and GT). Isuzu was grouped together with Saab
and GM's new, import-fighting Saturn division to form Saturn-Saab-Isuzu dealerships.
Passport's sibling, Geo, carried on until 1998 while another GM import brand, Asüna
, debuted for model year 1992 but lasted only two years.
Car dealership
A car dealership or vehicle local distribution is a business that sells new or used cars at the retail level, based on a dealership contract with an automaker or its sales subsidiary. It employs automobile salespeople to do the selling...
network owned by General Motors
General Motors
General Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...
. It sold vehicles from Isuzu
Isuzu
, is a Japanese car, commercial vehicle and heavy truck manufacturing company, headquartered in Tokyo. In 2005, Isuzu became the world's largest manufacturer of medium to heavy duty trucks. It has assembly and manufacturing plants in the Japanese city of Fujisawa, as well as in the prefectures...
and Saab
Saab Automobile
Saab Automobile AB, better known as Saab , is a Swedish car manufacturer owned by Dutch automobile manufacturer Swedish Automobile NV, formerly Spyker Cars NV. It is the exclusive automobile Royal Warrant holder as appointed by the King of Sweden...
as well as its own branded Passport Optima, a Korean (Daewoo
GM Daewoo
GM Korea Company is South Korea's second largest automobile manufacturer and is a division of the General Motors Company. GM Korea's roots go back to the former Daewoo which was split from its parent company, Daewoo Group, in 2001...
) made badge engineered Opel Kadett E, starting in model year
Model year
The model year of a product is a number used worldwide, but with a high level of prominence in North America, to describe approximately when a product was produced, and indicates the coinciding base specification of that product....
1988. General Motors' Geo
Geo (automobile)
Geo was a brand of small cars made by General Motors as a subdivision of its famous Chevrolet division from 1989 to 1997. Its original slogan was "Get to know Geo." Originally formed by GM to compete with the growing small import market of the mid 1980s, the line continued through the 1997 model...
import brand was introduced in the United States at the same time.
General Motors Canada
General Motors Canada
General Motors of Canada Limited is General Motors' Canadian division. Its national headquarters office, Canadian Regional Engineering Centre, and main manufacturing plants are located in Oshawa, Ontario. GM Canada is 100% owned by GM.As of Apr...
changed its branding strategy in 1991, disbanding Passport (the Optima was rebadged as the Asüna
Asüna
Asüna was a captive import automobile brand created in 1992 for the Canadian market by General Motors as a counterpart to Geo. It was one of two successors to the Passport brand, which had a similar intent....
SE and GT). Isuzu was grouped together with Saab
Saab
Saab AB is a Swedish aerospace and defence company, founded in 1937. From 1947 to 1990 it was the parent company of automobile manufacturer Saab Automobile, and between 1968 and 1995 the company was in a merger with commercial vehicle manufacturer Scania, known as Saab-Scania.-History:"Svenska...
and GM's new, import-fighting Saturn division to form Saturn-Saab-Isuzu dealerships.
Passport's sibling, Geo, carried on until 1998 while another GM import brand, Asüna
Asüna
Asüna was a captive import automobile brand created in 1992 for the Canadian market by General Motors as a counterpart to Geo. It was one of two successors to the Passport brand, which had a similar intent....
, debuted for model year 1992 but lasted only two years.