Paul Terrell
Encyclopedia
Paul Terrell is the founder of the Byte Shop, one of the first personal computer
retailers. He started the store in December 1975 in Mountain View
, California
.
computer, ordering 50 of the as-yet-unbuilt units from a persistent Steve Jobs
.
Jobs approached a local computer store, the Byte Shop, who said they would be interested in the machine, but only if it came fully assembled. The owner, Paul Terrell, went further, saying he would order 50 of the machines and pay $500.00 each on delivery. Jobs then took the purchase order that he had been given from the Byte Shop to Cramer Electronics, a national electronic parts distributor, and ordered the components he needed to assemble the Apple I Computer. The local credit manager asked Jobs how he was going to pay for the parts and he replied, "I have this purchase order from the Byte Shop chain of computer stores for 50 of my computers and the payment terms are COD. If you give me the parts on a net 30 day terms I can build and deliver the computers in that time frame, collect my money from Terrell at the Byte Shop and pay you."
With that, the credit manager called Paul Terrell who was attending an IEEE computer conference at Asilomar in Pacific Grove and verified the validity of the purchase order. Amazed at the tenacity of Jobs, Terrell assured the credit manager if the computers showed up in his stores Jobs would be paid and would have more than enough money to pay for the parts order. The two Steves (Steve Jobs
and Steve Wozniak
) and their small crew spent day and night building and testing the computers and delivered to Terrell on time to pay his suppliers and have a tidy profit left over for their celebration and next order. Steve Jobs had found a way to finance his soon-to-be multimillion-dollar company without giving away one share of stock or ownership.
, San Jose
, Palo Alto
, and Portland
, Oregon
.
In March 1976, Terrell incorporated as Byte, Inc.
By March 1976, one could identify four big retailers; Terrell, Heisers, Peachtree in Atlanta, and Dick Brown. Brown opened his outlet "The Computer Store" like Heiser's in 1975 along Route 128 in Burlington, Massachusetts.
He also was interested in selling Apple I's. Without Paul Terrell and the Byte Shop, Apple may have never gotten anywhere.
Terrell grew the enterprise from the first company owned store in Mt. View, California into a chain of dealerships initially, and eventually into a franchise operation that reached from the United States to Japan before the parent company Byte, Inc. was sold to Logical Machine Corporation. Byte, Inc. was not only involved in the expansion of its retail chain of stores but began a manufacturing operation to build its own proprietary BYTE 8 Computer which was provided only to the Byte Shop stores. This gave both Byte Inc. and its Byte Shops a better profit margin than could be achieved by just distributing the computers of the other computer manufacturers at the time.
Many of the original Byte Shop dealers eventually became independent as the personal computer marketplace grew and became segmented by the various uses and applications the PC was developing. Hobby computer stores were becoming business centers and IBM was entering the market with a computer of its own which over time would became the standard in the industry.
Byte Shops of Arizona became MicroAge Computers and developed into a major national distributor as well as having its own chain of stores.
Byte Shop Northwest dominated its geographical area and became a target acquisition for Pacific Bell
(RBOC predecessor to the modern AT&T
)when they elected to get into computer stores.
Byte Shop of South Florida continued in operation as Byte Shop Computers. Eventually re-expanding then moving its business to Naples, Florida in 1986. In 2003 Byte Shop Computers was Acquired by Jim Wexell.
After the sale of Byte, Inc. to John Peers of Logical Machine Corporation, Paul Terrell went on to create the personal computer of his dreams and provide a hungry marketplace for personal computers the most advanced computer of the time.
Computer made its debut at the Long Beach Computer Show in April 1978. It was the result of collaboration by Paul Terrell founder of Byte Shop computer stores, Howell Ivy, and Pete Kauffman of Exidy, Inc.
Pete Kauffman and Howell Ivy owned one of the leading coin-operated video game companies at the time and as Paul Terrell would put it “Their graphic designs with a computer were so good they would take quarters out of my pocket.” The Personal Computer Marketplace was in dire need of a PC that exhibited good graphics capabilities and no one knew that better than Paul Terrell who had just sold his chain of 58 Byte Shop Computer Stores to John Peers of Logical Machine Corporation.
Paul convinced his friends Pete and Howell to design and build “The Computer of his dreams”, The Exidy Sorcerer. “Computers are like Magic to people”, says Paul, “So lets give them Computer Magic with the Sorcerer Computer” and hence the name. Paul also wanted a “Consumer Computer” that was user friendly beyond anything currently in the marketplace. Early Home Computers, Hobby Computers, Personal Computers were designed and manufactured for the technically savvy. Consumer Electronics had not yet recognized Home Computing as a viable market and were only offering Calculators and Video game console to its marketplace.
And Magic is what Howell Ivy came up with in the design of the Sorcerer. As the VP of Engineering and partner in Exidy Inc. Howell was a natural computer enthusiast with a wealth of knowledge in computer graphic design and what excited consumers in computer graphics. He was also astute enough to realize that the current marketplace was principally made up of technical engineers, programmers and technicians that wanted more than just a video game in their home computer. With that Howell set out to design the Exidy Sorcerer to be the most innovative Personal Computer in the marketplace. At the time Exidy would be competing with the Apple II, Commodore Pet, and Tandy TRS 80 computers already in the marketplace.
The wish list of design improvements over the existing designs in the marketplace went like this:
The standard plug in attachments to the keyboard case and included in the base price of the unit were a printer port for hard copy devices, cassette port for mass storage, and serial port for communications. Some of these were included with the competing products and some were add-on.
The Exidy Sorcerer was a total solution home computer that was competitively priced at $895 and went to market in Long Beach California in April 1978 and generated a 4,000 unit back-log on introduction.
Paul Terrell started ComputerMania Inc. which was a chain of computer stores created with the purpose of renting Computers and software to a marketplace of computer illiterates.
Computer Retailer Magazine did a feature article on the viability of Renting computers and software to the public prior to the passing of legislation in Congress which outlawed the rental of software because of software piracy issues.
Personal computer
A personal computer is any general-purpose computer whose size, capabilities, and original sales price make it useful for individuals, and which is intended to be operated directly by an end-user with no intervening computer operator...
retailers. He started the store in December 1975 in Mountain View
Mountain View, California
-Downtown:Mountain View has a pedestrian-friendly downtown centered on Castro Street. The downtown area consists of the seven blocks of Castro Street from the Downtown Mountain View Station transit center in the north to the intersection with El Camino Real in the south...
, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
.
Byte Shop and Apple
The Byte Shop was the first retailer of the original Apple IApple I
The original Apple Computer, also known retroactively as the Apple I, or Apple-1, is a personal computer released by the Apple Computer Company in 1976. They were designed and hand-built by Steve Wozniak. Wozniak's friend Steve Jobs had the idea of selling the computer...
computer, ordering 50 of the as-yet-unbuilt units from a persistent Steve Jobs
Steve Jobs
Steven Paul Jobs was an American businessman and inventor widely recognized as a charismatic pioneer of the personal computer revolution. He was co-founder, chairman, and chief executive officer of Apple Inc...
.
Jobs approached a local computer store, the Byte Shop, who said they would be interested in the machine, but only if it came fully assembled. The owner, Paul Terrell, went further, saying he would order 50 of the machines and pay $500.00 each on delivery. Jobs then took the purchase order that he had been given from the Byte Shop to Cramer Electronics, a national electronic parts distributor, and ordered the components he needed to assemble the Apple I Computer. The local credit manager asked Jobs how he was going to pay for the parts and he replied, "I have this purchase order from the Byte Shop chain of computer stores for 50 of my computers and the payment terms are COD. If you give me the parts on a net 30 day terms I can build and deliver the computers in that time frame, collect my money from Terrell at the Byte Shop and pay you."
With that, the credit manager called Paul Terrell who was attending an IEEE computer conference at Asilomar in Pacific Grove and verified the validity of the purchase order. Amazed at the tenacity of Jobs, Terrell assured the credit manager if the computers showed up in his stores Jobs would be paid and would have more than enough money to pay for the parts order. The two Steves (Steve Jobs
Steve Jobs
Steven Paul Jobs was an American businessman and inventor widely recognized as a charismatic pioneer of the personal computer revolution. He was co-founder, chairman, and chief executive officer of Apple Inc...
and Steve Wozniak
Steve Wozniak
Stephen Gary "Woz" Wozniak is an American computer engineer and programmer who founded Apple Computer, Co. with Steve Jobs and Ronald Wayne...
) and their small crew spent day and night building and testing the computers and delivered to Terrell on time to pay his suppliers and have a tidy profit left over for their celebration and next order. Steve Jobs had found a way to finance his soon-to-be multimillion-dollar company without giving away one share of stock or ownership.
Byte Shop history
Paul Terrell started his Byte Shop in December 1975. By January he was being approached by people who wanted to open their own stores. He signed dealership agreements with them, whereby he would take a percentage of their profits, and soon there were Byte Shops in Santa ClaraSanta Clara, California
Santa Clara , founded in 1777 and incorporated in 1852, is a city in Santa Clara County, in the U.S. state of California. The city is the site of the eighth of 21 California missions, Mission Santa Clara de Asís, and was named after the mission. The Mission and Mission Gardens are located on the...
, San Jose
San Jose, California
San Jose is the third-largest city in California, the tenth-largest in the U.S., and the county seat of Santa Clara County which is located at the southern end of San Francisco Bay...
, Palo Alto
Palo Alto, California
Palo Alto is a California charter city located in the northwest corner of Santa Clara County, in the San Francisco Bay Area of California, United States. The city shares its borders with East Palo Alto, Mountain View, Los Altos, Los Altos Hills, Stanford, Portola Valley, and Menlo Park. It is...
, and Portland
Portland, Oregon
Portland is a city located in the Pacific Northwest, near the confluence of the Willamette and Columbia rivers in the U.S. state of Oregon. As of the 2010 Census, it had a population of 583,776, making it the 29th most populous city in the United States...
, Oregon
Oregon
Oregon is a state in the Pacific Northwest region of the United States. It is located on the Pacific coast, with Washington to the north, California to the south, Nevada on the southeast and Idaho to the east. The Columbia and Snake rivers delineate much of Oregon's northern and eastern...
.
In March 1976, Terrell incorporated as Byte, Inc.
By March 1976, one could identify four big retailers; Terrell, Heisers, Peachtree in Atlanta, and Dick Brown. Brown opened his outlet "The Computer Store" like Heiser's in 1975 along Route 128 in Burlington, Massachusetts.
He also was interested in selling Apple I's. Without Paul Terrell and the Byte Shop, Apple may have never gotten anywhere.
Terrell grew the enterprise from the first company owned store in Mt. View, California into a chain of dealerships initially, and eventually into a franchise operation that reached from the United States to Japan before the parent company Byte, Inc. was sold to Logical Machine Corporation. Byte, Inc. was not only involved in the expansion of its retail chain of stores but began a manufacturing operation to build its own proprietary BYTE 8 Computer which was provided only to the Byte Shop stores. This gave both Byte Inc. and its Byte Shops a better profit margin than could be achieved by just distributing the computers of the other computer manufacturers at the time.
Many of the original Byte Shop dealers eventually became independent as the personal computer marketplace grew and became segmented by the various uses and applications the PC was developing. Hobby computer stores were becoming business centers and IBM was entering the market with a computer of its own which over time would became the standard in the industry.
Byte Shops of Arizona became MicroAge Computers and developed into a major national distributor as well as having its own chain of stores.
Byte Shop Northwest dominated its geographical area and became a target acquisition for Pacific Bell
Pacific Bell
The Pacific Telephone and Telegraph Company was the name of the Bell System's telephone operations in California. It gained in size by acquiring smaller telephone companies along the Pacific coast, such as Sunset Telephone & Telegraph in 1917...
(RBOC predecessor to the modern AT&T
AT&T
AT&T Inc. is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and fixed telephony in the United States, and is also a provider of broadband and subscription television services...
)when they elected to get into computer stores.
Byte Shop of South Florida continued in operation as Byte Shop Computers. Eventually re-expanding then moving its business to Naples, Florida in 1986. In 2003 Byte Shop Computers was Acquired by Jim Wexell.
After the sale of Byte, Inc. to John Peers of Logical Machine Corporation, Paul Terrell went on to create the personal computer of his dreams and provide a hungry marketplace for personal computers the most advanced computer of the time.
Exidy Sorcerer Computer
The Exidy SorcererExidy Sorcerer
The Sorcerer was one of the early home computer systems, released in 1978 by the videogame company, Exidy. It was comparatively advanced when released, especially when compared to the contemporary more commercially-orientated Commodore PET and TRS-80, but due to a number of problems including a...
Computer made its debut at the Long Beach Computer Show in April 1978. It was the result of collaboration by Paul Terrell founder of Byte Shop computer stores, Howell Ivy, and Pete Kauffman of Exidy, Inc.
Pete Kauffman and Howell Ivy owned one of the leading coin-operated video game companies at the time and as Paul Terrell would put it “Their graphic designs with a computer were so good they would take quarters out of my pocket.” The Personal Computer Marketplace was in dire need of a PC that exhibited good graphics capabilities and no one knew that better than Paul Terrell who had just sold his chain of 58 Byte Shop Computer Stores to John Peers of Logical Machine Corporation.
Paul convinced his friends Pete and Howell to design and build “The Computer of his dreams”, The Exidy Sorcerer. “Computers are like Magic to people”, says Paul, “So lets give them Computer Magic with the Sorcerer Computer” and hence the name. Paul also wanted a “Consumer Computer” that was user friendly beyond anything currently in the marketplace. Early Home Computers, Hobby Computers, Personal Computers were designed and manufactured for the technically savvy. Consumer Electronics had not yet recognized Home Computing as a viable market and were only offering Calculators and Video game console to its marketplace.
And Magic is what Howell Ivy came up with in the design of the Sorcerer. As the VP of Engineering and partner in Exidy Inc. Howell was a natural computer enthusiast with a wealth of knowledge in computer graphic design and what excited consumers in computer graphics. He was also astute enough to realize that the current marketplace was principally made up of technical engineers, programmers and technicians that wanted more than just a video game in their home computer. With that Howell set out to design the Exidy Sorcerer to be the most innovative Personal Computer in the marketplace. At the time Exidy would be competing with the Apple II, Commodore Pet, and Tandy TRS 80 computers already in the marketplace.
The wish list of design improvements over the existing designs in the marketplace went like this:
- A keyboard computer that could plug into a Television Set like the Apple II and TRS 80 but also plug into a computer monitor to display high resolution graphics.
- An easily programmable graphics character set like the Commodore Pet so a novice programmer want-a-be could write Basic Language Programs that would dazzle their friends. The Sorcerer design was eloquent with the highest resolution in the marketplace and innovative because the graphic characters could be reprogrammed to represent any kind of 8x8 character the programmer wanted and wasn’t fixed like the graphic characters on the Commodore Pet. Howell did such a good job in this area of the design that it was to achieve a “Most Innovative” award at the Consumer Electronics Show after its introduction.
- The fastest micro computer chip with the most software compatibility in the marketplace. The Exidy Sorcerer used the Z 80 Processor from Zilog Corp. ( the same as the TRS 80 from Tandy but the Apple II and Commodore Pet used the slower 6502 Processor from MOS Technology) which allowed it to run the same Basic Language Software that was becoming one of the first standards in the personal computer industry, Microsoft Basic. Exidy was one of the first companies to license software from Microsoft after they parted ways from MITS, Inc. and before they moved from New Mexico to Seattle.
- Plug-In Software Cartridges so the Computer User could immediately begin using the computer at power-on. The user would not have to load a program from tape or disk to start operating the computer. Exidy would provide three program cartridges that they would provide under license, Microsoft 8 K Basic, Word Processor Cartridge (which was the “Killer App“ for PCs at the time), and an Assembler Cartridge (for programmers to write their own custom software for proprietary applications). Blank cartridges were provided for custom applications and the most popular application was customer generated foreign language character sets, which made the Exidy Sorcerer the most popular International PC .
- An expansion unit deigned to the Industry Standard S-100 Bus so that all of the low cost peripheral products presently in the marketplace could be attached to configure a computer system.
The standard plug in attachments to the keyboard case and included in the base price of the unit were a printer port for hard copy devices, cassette port for mass storage, and serial port for communications. Some of these were included with the competing products and some were add-on.
The Exidy Sorcerer was a total solution home computer that was competitively priced at $895 and went to market in Long Beach California in April 1978 and generated a 4,000 unit back-log on introduction.
Paul Terrell started ComputerMania Inc. which was a chain of computer stores created with the purpose of renting Computers and software to a marketplace of computer illiterates.
Computer Retailer Magazine did a feature article on the viability of Renting computers and software to the public prior to the passing of legislation in Congress which outlawed the rental of software because of software piracy issues.