Pay-per-call
Encyclopedia
Pay-per-call was originally a billing system generally known as "900" calls (because most pay-per-call services used numbers in the 9xx range), where the phone company bills the caller a fee which is passed on to the owner of the number called. This service was predominantly used for billing phone sex services on a pay per minute basis.
In 2005 and with significant help from Google
, an inverted web variant of PPCall was introduced, similar to online pay per click
(PPC) advertising. With the web based PPCall service however, the call fee is charged to the merchant and paid to the web service provider for connecting the consumer to the advertised number. In 2010, functionality was extended for smart mobile phones so that the user could connect by clicking the phone number link, without having to dial the number manually.
Given the high rate of reported click fraud
, Pay-per-call services is believed to be a better solution to connect potential customers to advertisers.
Pay Per Call System
A majority of original direct PPCall providers used web forms or optimized landing pages to help generate phone calls. On web based advertising platforms, merchants define their relevant key terms, choose desired categories and a geographic area for the ad to appear (local, regional or national). From there, they create their ad, containing their company name, address, a short description and a trackable toll-free telephone number
of the PPCall provider, which redirects to the advertiser's actual phone number. This type of advertisement is popular with Yellow Pages companies.
The PPCall provider system is a virtual PBX hosted phone operation used to track, record, forward and account for every call, and captures all caller details – caller info, date and time, calling number etc. Calls can be automatically forwarded to the advertiser or sent to a call center where potential prospects are qualified before being passed along to advertisers.
In 2005 and with significant help from Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
, an inverted web variant of PPCall was introduced, similar to online pay per click
Pay per click
Pay per click is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market...
(PPC) advertising. With the web based PPCall service however, the call fee is charged to the merchant and paid to the web service provider for connecting the consumer to the advertised number. In 2010, functionality was extended for smart mobile phones so that the user could connect by clicking the phone number link, without having to dial the number manually.
Given the high rate of reported click fraud
Click fraud
Click fraud is a type of Internet crime that occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target...
, Pay-per-call services is believed to be a better solution to connect potential customers to advertisers.
Pay Per Call System
A majority of original direct PPCall providers used web forms or optimized landing pages to help generate phone calls. On web based advertising platforms, merchants define their relevant key terms, choose desired categories and a geographic area for the ad to appear (local, regional or national). From there, they create their ad, containing their company name, address, a short description and a trackable toll-free telephone number
Toll-free telephone number
A toll-free, Freecall, Freephone, 800, 0800 or 1-800 number is a special telephone number which is free to the calling party, and instead the telephone carrier charges the called party the cost of the call...
of the PPCall provider, which redirects to the advertiser's actual phone number. This type of advertisement is popular with Yellow Pages companies.
The PPCall provider system is a virtual PBX hosted phone operation used to track, record, forward and account for every call, and captures all caller details – caller info, date and time, calling number etc. Calls can be automatically forwarded to the advertiser or sent to a call center where potential prospects are qualified before being passed along to advertisers.