In 1998, the magazine introduced a version targeted at teens called Teen People. However, on July 27, 2006, the company announced it would shut down publication of Teen People immediately. The last issue to be released was scheduled for September 2006. Subscribers to this magazine received Entertainment Weekly for the rest of their issues in exchange. There were numerous reasons cited for the publication shutdown, including a downfall in ad pages, competition from both other teen-oriented magazines and the internet along with a decrease in circulation numbers.