Perodua
Encyclopedia
The usually abbreviated to Perodua p, is Malaysia's second largest automobile manufacturer after Proton. It was established in 1992 and launched their first car, the Perodua Kancil
in August 1994. 'M2’ was refers to the codename which was used when the project to establish Perodua was still Top Secret. The shareholders of Perodua are UMW Corporation Sdn Bhd with 38% stake, Daihatsu Motor Co. Ltd. (20%), MBM Resources Bhd (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%).
Perodua mainly produces minicars and supermini
s and therefore does not actually directly compete with Proton. They do not actually produce any in house designs or engineering for their main components (i.e. engine, transmission). Historically, Perodua cars are badge engineered from existing Daihatsu designs. Daihatsu originally held a 20% stake in Perodua, increasing this to 25% in 2001 and then to 35%. In 2004, the Toyota Avanza
started being assembled by Perodua in their factory in Rawang for the Malaysian market.
their cars are sold by some Proton dealers who wish to attract customers seeking an even smaller and cheaper alternative to the Proton range. Sales numbers in the UK are extremely small however, and in 2008 Perodua sold only 624 cars (down from 914 in 2002) and insignificant compared to 2008 figures of 28,036 for Hyundai, 29,397 for SEAT. Sales were up slightly in 2009 (to 650) and then to 761 in 2010, mainly due to the success of the new Perodua Myvi. Besides the UK and Singapore
, Perodua also exports their cars to Mauritius
, Brunei
, Sri Lanka
, Cyprus
, Malta
, Egypt
, Nigeria
, Senegal
, Lebanon
, Qatar
, Saudi Arabia
, Syria
, Nepal
and Fiji
in small numbers by local dealers.
. Perodua officially launched the new corporate logo on 24 August 1998 when they launched Malaysia's first 4x4 vehicle, the Perodua Kembara.
The new logo maintains the 'P' and '2' and the colours of the old, squarish logo, but has been stylised further to become elliptical, which is more fluid and dynamic. The green colour represents social responsibility to the environment and the community, while the red colour symbolises the development of competent workforce and resilience in meeting challenges in the globalised world. However, the emblems mounted on the company's latest cars have black in place the green and red areas, with the chrome relief maintained as it was.
carmaker in South-East Asia. In October 2005, it had produced a cumulative total of 1 million cars. By July 2007, it is expanding to 240,000 per year.
As compared to Proton, Perodua has been quite successful in its business ventures. Its cars are very popular among Malaysians, such as the Perodua Myvi
, which sold 80,327 units in 2006, outselling its rivals best selling car, the Proton Wira
then, which only sold 28,886 units in Malaysia. In 2006-2010, Perodua became the best selling car company in Malaysia. In the first half 2011, the table has turn upside down where a highlight of the figures was that Proton had overtaken Perodua to be the best-selling brand this year. It’s been many years since the first national carmaker has been No.1 and though part of the reason was that Perodua’s supply in the second quarter was limited (due to phasing-out of the old Myvi) and also the problems caused by the amendments to the H-P Act, it has also to be said that Proton’s current line-up is its strongest ever and has drawn many customers, noted the core models Proton Saga
and Proton Persona
. Proton delivered 85,223 units to take a 28.7% share of the TIV while Perodua delivered 79,467 units, a difference of 5,756 units.
Perodua Kancil
The Perodua Kancil was a city car manufactured by Malaysian automobile manufacturer Perodua from August 1994 to 2009. The car is essentially a badge-engineered 3rd generation Daihatsu Mira.- Overview :The Kancil was Perodua's first car after its founding in 1992...
in August 1994. 'M2’ was refers to the codename which was used when the project to establish Perodua was still Top Secret. The shareholders of Perodua are UMW Corporation Sdn Bhd with 38% stake, Daihatsu Motor Co. Ltd. (20%), MBM Resources Bhd (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%).
Perodua mainly produces minicars and supermini
Supermini
A superminicomputer, or supermini, is “a minicomputer with high performance compared to ordinary minicomputers.” The term was an invention used from the mid-1970s mainly to distinguish the emerging 32-bit minis from the classical 16-bit minicomputers...
s and therefore does not actually directly compete with Proton. They do not actually produce any in house designs or engineering for their main components (i.e. engine, transmission). Historically, Perodua cars are badge engineered from existing Daihatsu designs. Daihatsu originally held a 20% stake in Perodua, increasing this to 25% in 2001 and then to 35%. In 2004, the Toyota Avanza
Toyota Avanza
The Toyota Avanza is a mini MPV designed by Daihatsu. It is produced in Indonesia and also assembled contract assembled in Malaysia . Daihatsu designed and manufacturer the vehicle, which is then sold by both Daihatsu and Toyota under Xenia and Avanza name plate respectively...
started being assembled by Perodua in their factory in Rawang for the Malaysian market.
Exports
In the United KingdomUnited Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
their cars are sold by some Proton dealers who wish to attract customers seeking an even smaller and cheaper alternative to the Proton range. Sales numbers in the UK are extremely small however, and in 2008 Perodua sold only 624 cars (down from 914 in 2002) and insignificant compared to 2008 figures of 28,036 for Hyundai, 29,397 for SEAT. Sales were up slightly in 2009 (to 650) and then to 761 in 2010, mainly due to the success of the new Perodua Myvi. Besides the UK and Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
, Perodua also exports their cars to Mauritius
Mauritius
Mauritius , officially the Republic of Mauritius is an island nation off the southeast coast of the African continent in the southwest Indian Ocean, about east of Madagascar...
, Brunei
Brunei
Brunei , officially the State of Brunei Darussalam or the Nation of Brunei, the Abode of Peace , is a sovereign state located on the north coast of the island of Borneo, in Southeast Asia...
, Sri Lanka
Sri Lanka
Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka is a country off the southern coast of the Indian subcontinent. Known until 1972 as Ceylon , Sri Lanka is an island surrounded by the Indian Ocean, the Gulf of Mannar and the Palk Strait, and lies in the vicinity of India and the...
, Cyprus
Cyprus
Cyprus , officially the Republic of Cyprus , is a Eurasian island country, member of the European Union, in the Eastern Mediterranean, east of Greece, south of Turkey, west of Syria and north of Egypt. It is the third largest island in the Mediterranean Sea.The earliest known human activity on the...
, Malta
Malta
Malta , officially known as the Republic of Malta , is a Southern European country consisting of an archipelago situated in the centre of the Mediterranean, south of Sicily, east of Tunisia and north of Libya, with Gibraltar to the west and Alexandria to the east.Malta covers just over in...
, Egypt
Egypt
Egypt , officially the Arab Republic of Egypt, Arabic: , is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Southwest Asia. Egypt is thus a transcontinental country, and a major power in Africa, the Mediterranean Basin, the Middle East and the Muslim world...
, Nigeria
Nigeria
Nigeria , officially the Federal Republic of Nigeria, is a federal constitutional republic comprising 36 states and its Federal Capital Territory, Abuja. The country is located in West Africa and shares land borders with the Republic of Benin in the west, Chad and Cameroon in the east, and Niger in...
, Senegal
Senegal
Senegal , officially the Republic of Senegal , is a country in western Africa. It owes its name to the Sénégal River that borders it to the east and north...
, Lebanon
Lebanon
Lebanon , officially the Republic of LebanonRepublic of Lebanon is the most common term used by Lebanese government agencies. The term Lebanese Republic, a literal translation of the official Arabic and French names that is not used in today's world. Arabic is the most common language spoken among...
, Qatar
Qatar
Qatar , also known as the State of Qatar or locally Dawlat Qaṭar, is a sovereign Arab state, located in the Middle East, occupying the small Qatar Peninsula on the northeasterly coast of the much larger Arabian Peninsula. Its sole land border is with Saudi Arabia to the south, with the rest of its...
, Saudi Arabia
Saudi Arabia
The Kingdom of Saudi Arabia , commonly known in British English as Saudi Arabia and in Arabic as as-Sa‘ūdiyyah , is the largest state in Western Asia by land area, constituting the bulk of the Arabian Peninsula, and the second-largest in the Arab World...
, Syria
Syria
Syria , officially the Syrian Arab Republic , is a country in Western Asia, bordering Lebanon and the Mediterranean Sea to the West, Turkey to the north, Iraq to the east, Jordan to the south, and Israel to the southwest....
, Nepal
Nepal
Nepal , officially the Federal Democratic Republic of Nepal, is a landlocked sovereign state located in South Asia. It is located in the Himalayas and bordered to the north by the People's Republic of China, and to the south, east, and west by the Republic of India...
and Fiji
Fiji
Fiji , officially the Republic of Fiji , is an island nation in Melanesia in the South Pacific Ocean about northeast of New Zealand's North Island...
in small numbers by local dealers.
The Perodua logo
Perodua organised a logo competition in 1997 to find a new corporate logo, to be launched together with their upcoming model, tentatively known as the X555. The competition was won by Johnson Ng Weng Kuan, an architecture student from Universiti Teknologi MalaysiaUniversiti Teknologi Malaysia
Universiti Teknologi Malaysia is the oldest public engineering and technological university in Malaysia. The university specialises in technical studies, with separate faculties for Education, Pure Sciences, Management, and Human Resources Development. It is the country's major source of graduate...
. Perodua officially launched the new corporate logo on 24 August 1998 when they launched Malaysia's first 4x4 vehicle, the Perodua Kembara.
The new logo maintains the 'P' and '2' and the colours of the old, squarish logo, but has been stylised further to become elliptical, which is more fluid and dynamic. The green colour represents social responsibility to the environment and the community, while the red colour symbolises the development of competent workforce and resilience in meeting challenges in the globalised world. However, the emblems mounted on the company's latest cars have black in place the green and red areas, with the chrome relief maintained as it was.
Corporate information
Perodua is set to become the largest compactSubcompact car
Subcompact car is a North American term used to describe automobiles whose class size is smaller than that of a compact car, usually not exceeding in length, but larger than a microcar...
carmaker in South-East Asia. In October 2005, it had produced a cumulative total of 1 million cars. By July 2007, it is expanding to 240,000 per year.
As compared to Proton, Perodua has been quite successful in its business ventures. Its cars are very popular among Malaysians, such as the Perodua Myvi
Perodua MyVi
The Perodua Myvi is a supermini/subcompact hatchback manufactured by Malaysian car maker Perodua since 2005. Based on the second generation Daihatsu Sirion/Boon and Toyota Passo, the Myvi is the result of Perodua's collaboration with both Toyota and Daihatsu...
, which sold 80,327 units in 2006, outselling its rivals best selling car, the Proton Wira
Proton Wira
The Proton Wira was a car manufactured by Malaysian carmaker Proton, released as a four-door saloon and four-door hatchback beginning 1993. The Wira was intended as a newer alternative to the Proton Saga Iswara, a facelifted version of Proton's first model, the Proton Saga, as a flagship compact...
then, which only sold 28,886 units in Malaysia. In 2006-2010, Perodua became the best selling car company in Malaysia. In the first half 2011, the table has turn upside down where a highlight of the figures was that Proton had overtaken Perodua to be the best-selling brand this year. It’s been many years since the first national carmaker has been No.1 and though part of the reason was that Perodua’s supply in the second quarter was limited (due to phasing-out of the old Myvi) and also the problems caused by the amendments to the H-P Act, it has also to be said that Proton’s current line-up is its strongest ever and has drawn many customers, noted the core models Proton Saga
Proton Saga
- Saga :The Proton Saga was launched in September 1985 by Malaysia's then Prime Minister, Mahathir bin Mohamad. Before the production of Proton Saga, a contest was held to choose the name of the first national car, and the name Saga was chosen from the winner of the contest, Ismail Jaafar, a...
and Proton Persona
Proton Persona
The Proton Persona is a compact car introduced by Proton in 2007 for the same model year. Being an in-house design by Azlan Othman, the Persona replaced the saloon variant of the successful Proton Wira, whose export name is not confused with this model's same name, as Proton's compact car.It is...
. Proton delivered 85,223 units to take a 28.7% share of the TIV while Perodua delivered 79,467 units, a difference of 5,756 units.
List of models
- Perodua KancilPerodua KancilThe Perodua Kancil was a city car manufactured by Malaysian automobile manufacturer Perodua from August 1994 to 2009. The car is essentially a badge-engineered 3rd generation Daihatsu Mira.- Overview :The Kancil was Perodua's first car after its founding in 1992...
(Perodua Nippa, 1994–2009) - Perodua RusaPerodua RusaThe Perodua Rusa is a microvan manufactured by Malaysian automaker Perodua, and based on the Daihatsu Zebra and Daihatsu Hijet Maxx. Launched on March 6, 1996, with a 1.3 litre engine, followed by the 1.6 litre range on May 14, 1997, the Rusa is the first van to be produced by a Malaysian...
(1996–1998) - Perodua Kembara (1998–2008)
- Perodua KenariPerodua KenariThe Perodua Kenari is a small four-seat compact car or supermini car produced by Malaysian automotive company Perodua. The Kenari is based on the first and second generation Daihatsu Move kei car but is powered by a 1.0 litre DOHC engine. In 2004, the Perodua Kenari was given a new fascia with...
(2000–2008) - Perodua KelisaPerodua KelisaThe Perodua Kelisa was a city car manufactured by Malaysian automaker Perodua from 2001 to 2007. The car was an unofficial successor to the Perodua Kancil, but was offered by Perodua alongside the Kancil until both models were replaced by the Perodua Viva in 2007.- History :The Kelisa was, in all...
(2001–2007) - Perodua MyViPerodua MyViThe Perodua Myvi is a supermini/subcompact hatchback manufactured by Malaysian car maker Perodua since 2005. Based on the second generation Daihatsu Sirion/Boon and Toyota Passo, the Myvi is the result of Perodua's collaboration with both Toyota and Daihatsu...
(2005–present) - Perodua VivaPerodua VivaThe Perodua Viva is a city car manufactured by Malaysian automaker Perodua since May 10, 2007. It was originally planned to be the replacement of Perodua's current city cars - the Perodua Kancil and the Perodua Kelisa. Once launched, Perodua decided to market it as a Kelisa replacement only, and...
(2007–present) - Perodua Nautica (2008–2010)
- Perodua AlzaPerodua AlzaSecond attempt in rebadging MPV after Perodua Rusa, the Perodua Alza is a compact MPV produced by Perodua aimed at young families. It is a badge engineering of the Daihatsu Boon Luminas and Toyota Passo Sette, but uses a de-tuned 1.5 litre Toyota Avanza and Daihatsu Terios engine. The name is...
(2009–present)
See also
- List of automobile manufacturers
- Proton (automobile), another Malaysian car manufacturer.