Personal Seat License
Encyclopedia
A personal seat license, or PSL, gives the holder the right to buy season tickets for a certain seat in a stadium. This holder can sell the seat license to someone else if they no longer wish to purchase season tickets. However, if the seat license holder chooses not to sell the seat licenses and does not renew the season tickets, the holder forfeits the license back to the team. Most seat licenses are valid for as long as the team plays in the current venue.

Seat licenses have been given various names- the most common term in North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...

 is Personal Seat License and in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

 is Debenture. The primary reason sporting venues offer PSLs is that the proceeds are used to help pay the debt incurred during the construction of the stadium or arena. Opponents of PSLs see this as another way to extract money from the sports fans.

Origin of Seat Licenses

There are varying accounts as to the origin of the personal seat license.

According to one account, the first personal seat license plan was developed in 1986 at Stanford University
Stanford University
The Leland Stanford Junior University, commonly referred to as Stanford University or Stanford, is a private research university on an campus located near Palo Alto, California. It is situated in the northwestern Santa Clara Valley on the San Francisco Peninsula, approximately northwest of San...

 by legendary tennis coach Dick Gould
Dick Gould
Dick Gould is an American Tennis Coach. He was the Men's Tennis Coach at Stanford University for 38 years from 1966–2004. His Stanford men's tennis teams won 17 NCAA Men's Tennis Championships, and 50 of his players won All-American honors. He was named the ITA-Wilson "Coach of the Decade" both...

. Seeking financing for a new tennis stadium, Gould came up with the idea of selling the rights to seats, a licensing plan under which purchaser's name is engraved in the seat, and the purchaser owns the right to have first choice for tickets for any event held in the stadium.

According to a second account, the permanent seat license was invented by a Columbus, Ohio
Columbus, Ohio
Columbus is the capital of and the largest city in the U.S. state of Ohio. The broader metropolitan area encompasses several counties and is the third largest in Ohio behind those of Cleveland and Cincinnati. Columbus is the third largest city in the American Midwest, and the fifteenth largest city...

 architect, Rick Ohanian, in January 1987. Ohanian described his plan in a Letter to The Editor of the Columbus Dispatch, published on March 2, 1987, entitled "Ticketbond is Answer to Financing Proposed Facility".

According to a third account, the permanent seat license was invented by Charlotte
CHARLOTTE
- CHARLOTTE :CHARLOTTE is an American blues-based hard rock band that formed in Los Angeles, California in 1986. Currently, they are signed to indie label, Eonian Records, under which they released their debut cd, Medusa Groove, in 2010. Notable Charlotte songs include 'Siren', 'Little Devils',...

 sports marketing agent, Max Muhleman, in 1993. Muhleman is credited as the founder of the first PSL's at Charlotte's then Carolinas Stadium
Bank of America Stadium
Bank of America Stadium is a 73,778-seat football stadium located on of land in uptown Charlotte, North Carolina, USA. It is the home facility of the Carolina Panthers NFL franchise. It also hosts the annual Belk Bowl which features teams from the Atlantic Coast Conference and the Big East...

.

Others cite similar programs that were in existence among many college fund raising activities prior to 1987. However, the early programs were tax-deductible donations to a scholarship fund, in which case the main "quid-pro-quo" was between the donation and the resultant deduction, not between the donation and the actual seating rights.

Seat Licenses Across Teams and Leagues

Here is a list of some of the teams that have seat licenses:

NFL Seat Licenses
  • Baltimore Ravens
    Baltimore Ravens
    The Baltimore Ravens are a professional football franchise based in Baltimore, Maryland.The Baltimore Ravens are officially a quasi-expansion franchise, having originated in 1995 with the Cleveland Browns relocation controversy after Art Modell, then owner of the Cleveland Browns, announced his...

     PSL
  • Carolina Panthers
    Carolina Panthers
    The Carolina Panthers are a professional American football team based in Charlotte, North Carolina. They are currently members of the South Division of the National Football Conference in the National Football League . The Panthers, along with the Jacksonville Jaguars, joined the NFL as expansion...

     PSL
  • Chicago Bears
    Chicago Bears
    The Chicago Bears are a professional American football team based in Chicago, Illinois. They are members of the North Division of the National Football Conference in the National Football League...

     PSL
  • Cincinnati Bengals
    Cincinnati Bengals
    The Cincinnati Bengals are a professional football team based in Cincinnati, Ohio. They are members of the AFC's North Division in the National Football League . The Bengals began play in 1968 as an expansion team in the American Football League , and joined the NFL in 1970 in the AFL-NFL...

     COA (Charter Ownership Agreements)
  • Cleveland Browns
    Cleveland Browns
    The Cleveland Browns are a professional football team based in Cleveland, Ohio. They are currently members of the North Division of the American Football Conference in the National Football League...

     PSL
  • Dallas Cowboys
    Dallas Cowboys
    The Dallas Cowboys are a professional American football franchise which plays in the Eastern Division of the National Football Conference of the National Football League . They are headquartered in Valley Ranch in Irving, Texas, a suburb of Dallas...

     SL (Seat Licenses) (Effective at Cowboys Stadium only.)
  • New York Giants
    New York Giants
    The New York Giants are a professional American football team based in East Rutherford, New Jersey, representing the New York City metropolitan area. The Giants are currently members of the Eastern Division of the National Football Conference in the National Football League...

     PSL (Effective in the New Meadowlands Stadium
    New Meadowlands Stadium
    MetLife Stadium is a stadium in the New York City Metropolitan Area, part of the MetLife Sports Complex, in East Rutherford, New Jersey. It is the home of the New York Giants and New York Jets of the National Football League and is adjacent to the site of the former Giants Stadium, which was home...

     only. Buying Giants PSL does NOT give ticket rights for Jets.)
  • New York Jets
    New York Jets
    The New York Jets are a professional football team headquartered in Florham Park, New Jersey, representing the New York metropolitan area. The team is a member of the Eastern Division of the American Football Conference in the National Football League...

     PSL (Effective in the New Meadowlands Stadium
    New Meadowlands Stadium
    MetLife Stadium is a stadium in the New York City Metropolitan Area, part of the MetLife Sports Complex, in East Rutherford, New Jersey. It is the home of the New York Giants and New York Jets of the National Football League and is adjacent to the site of the former Giants Stadium, which was home...

     only. Policies differ from the Giants. Buying Jets PSL does NOT give ticket rights for Giants.)
  • Houston Texans
    Houston Texans
    The Houston Texans are a professional American football team based in Houston, Texas. The team is currently a member of the Southern Division of the American Football Conference in the National Football League...

     PSL
  • Philadelphia Eagles
    Philadelphia Eagles
    The Philadelphia Eagles are a professional American football team based in Philadelphia, Pennsylvania. They are members of the East Division of the National Football Conference in the National Football League...

     SBL (Stadium Builder Licenses)
  • Pittsburgh Steelers
    Pittsburgh Steelers
    The Pittsburgh Steelers are a professional football team based in Pittsburgh, Pennsylvania. The team currently belongs to the North Division of the American Football Conference in the National Football League . Founded in , the Steelers are the oldest franchise in the AFC...

     SL
  • Seattle Seahawks
    Seattle Seahawks
    The Seattle Seahawks are a professional American football team based in Seattle, Washington. They are currently members of the Western Division of the National Football Conference in the National Football League . The team joined the NFL in 1976 as an expansion team...

     CSL (Charter Seat Licenses)
  • St. Louis Rams
    St. Louis Rams
    The St. Louis Rams are a professional American football team based in St. Louis, Missouri. They are currently members of the West Division of the National Football Conference in the National Football League . The Rams have won three NFL Championships .The Rams began playing in 1936 in Cleveland,...

     PSL
  • Tennessee Titans
    Tennessee Titans
    The Tennessee Titans are a professional American football team based in Nashville, Tennessee, United States. They are members of the South Division of the American Football Conference in the National Football League . Previously known as the Houston Oilers, the team began play in 1960 as a charter...

     PSL


MLB Seat Licenses
  • Arizona Diamondbacks
    Arizona Diamondbacks
    The Arizona Diamondbacks are a professional baseball team based in Phoenix. They play in the West Division of Major League Baseball's National League. From 1998 to the present, they have played in Chase Field...

     Legacy Club Seat Licenses
  • Minnesota Twins
    Minnesota Twins
    The Minnesota Twins are a professional baseball team based in Minneapolis, Minnesota. They play in the Central Division of Major League Baseball's American League. The team is named after the Twin Cities area of Minneapolis and St. Paul. They played in Metropolitan Stadium from 1961 to 1981 and the...

     Legends Club Memberships (effective in Target Field
    Target Field
    Target Field is a baseball park located in downtown Minneapolis, Minnesota. It is the home ballpark of the Minnesota Twins, the city's Major League Baseball franchise. It is the franchise's sixth ballpark and third in Minnesota. The Twins moved to Target Field for the 2010 Major League Baseball...

     only)
  • San Diego Padres
    San Diego Padres
    The San Diego Padres are a Major League Baseball team based in San Diego, California. They play in the National League Western Division. Founded in 1969, the Padres have won the National League Pennant twice, in 1984 and 1998, losing in the World Series both times...

     Founders Club Memberships
  • San Francisco Giants
    San Francisco Giants
    The San Francisco Giants are a Major League Baseball team based in San Francisco, California, playing in the National League West Division....

     CSL Charter Seat Licenses
  • St. Louis Cardinals
    St. Louis Cardinals
    The St. Louis Cardinals are a professional baseball team based in St. Louis, Missouri. They are members of the Central Division in the National League of Major League Baseball. The Cardinals have won eleven World Series championships, the most of any National League team, and second overall only to...

     Ballpark Founders Club Seat Licenses


Car Racing Seat Licenses
  • California Speedway
    California Speedway
    Auto Club Speedway is a two-mile , low-banked, D-shaped oval superspeedway in Fontana, California which has hosted NASCAR racing annually since 1997. The track was also used for open wheel racing events until 2005. The racetrack is located near the former locations of Ontario Motor Speedway and...

     PSL
  • Kentucky Speedway
    Kentucky Speedway
    Kentucky Speedway is a tri-oval speedway in Sparta, Kentucky, which has hosted ARCA, NASCAR and Indy Racing League racing annually since it opened in 2000. The track is currently owned and operated by Speedway Motorsports, Inc. and Jerry Carroll, who, along with four other investors, owned...

     PSL
  • Texas Motor Speedway
    Texas Motor Speedway
    Texas Motor Speedway is a speedway located in the northernmost portion of the U.S. city of Fort Worth, Texas – the portion located in Denton County, Texas....

     PSL


NHL Seat Licenses
  • Columbus Blue Jackets
    Columbus Blue Jackets
    The Columbus Blue Jackets are a professional ice hockey team based in Columbus, Ohio, United States. They are members of the Central Division of the Western Conference of the National Hockey League...

     PSL
  • Toronto Maple Leafs
    Toronto Maple Leafs
    The Toronto Maple Leafs are a professional ice hockey team based in Toronto, Ontario, Canada. They are members of the Northeast Division of the Eastern Conference of the National Hockey League...

     PSL


NBA Seat Licenses
  • Charlotte Bobcats
    Charlotte Bobcats
    The Charlotte Bobcats is a professional basketball team based in Charlotte, North Carolina. They play in the Southeast Division of the Eastern Conference of the National Basketball Association. The Bobcats were established in 2004 as an expansion team, two seasons after Charlotte's previous NBA...

     PSL
  • Toronto Raptors
    Toronto Raptors
    The Toronto Raptors are a professional basketball team based in Toronto, Ontario, Canada. They are part of the Atlantic Division of the Eastern Conference in the National Basketball Association . The team was established in 1995, along with the Vancouver Grizzlies, as part of the NBA's re-expansion...

     PSL
  • Utah Jazz
    Utah Jazz
    The Utah Jazz is a professional basketball team based in Salt Lake City, Utah. They are currently a part of the Northwest Division of the Western Conference in the National Basketball Association...

     PSL


NRL
National Rugby League
The National Rugby League is the top league of professional rugby league football clubs in Australasia. The NRL's main competition, called the Telstra Premiership , is contested by sixteen teams, fifteen of which are based in Australia with one based in New Zealand...

 SL
  • Gold Coast Titans
    Gold Coast Titans
    Gold Coast Titans are an Australian professional rugby league football club, based in the Gold Coast, Queensland. The club competes in Australasia's elite rugby league competition, the National Rugby League premiership. It is the newest of the sixteen clubs in the league, having commenced its...

    PSR (Personal Seat Right)
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