Pesta Perdana is a prestigious award show from Singapore

Singapore

Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

, honoring the best local media talent. This yearly event draws entries from programming channels and production houses all across the island, vying for top honors, in the fiercely contested categories. The award show is televised and broadcast 'live' every year since 2001.

Pesta Perdana is produced by Mediacorp

MediaCorp

Media Corporation of Singapore, better known as MediaCorp, is a group of commercial media companies in Singapore, with business interests in television and radio broadcasting, interactive media, and, to a lesser extent, print publishing and film-making....

, and hence attracts large numbers of celebrities - local, regional and international. The show is aired internationally by Channel News Asia International.