Peter Bennett is a self made musical promoter. Born Pietro Benedetto, he was raised in The Bronx, New York.

Following the death of Brian Epstein

Brian Epstein

Brian Samuel Epstein , was an English music entrepreneur, and is best known for being the manager of The Beatles up until his death. He also managed several other musical artists such as Gerry & the Pacemakers, Billy J. Kramer and the Dakotas, Cilla Black, The Remo Four & The Cyrkle...

 in 1967, he was hired as promotional manager for The Beatles

The Beatles

The Beatles were an English rock band, active throughout the 1960s and one of the most commercially successful and critically acclaimed acts in the history of popular music. Formed in Liverpool, by 1962 the group consisted of John Lennon , Paul McCartney , George Harrison and Ringo Starr...

 and Apple Corps

Apple Corps

Apple Corps Ltd. is a multi-armed multimedia corporation founded in January 1968 by the members of The Beatles to replace their earlier company and to form a conglomerate. Its name is a pun. Its chief division is Apple Records, which was launched in the same year...

. His first promotion was "Hey Jude

Hey Jude

"Hey Jude" is a song by the English rock band The Beatles, written by Paul McCartney and credited to Lennon–McCartney. The ballad evolved from "Hey Jules", a song widely accepted as being written to comfort John Lennon's son, Julian, during his parents' divorce—although this explanation is not...

", followed by the White Album

The Beatles (album)

The Beatles is the ninth official album by the English rock group The Beatles, a double album released in 1968. It is also commonly known as "The White Album" as it has no graphics or text other than the band's name embossed on its plain white sleeve.The album was written and recorded during a...

, Yellow Submarine

Yellow Submarine (album)

Yellow Submarine is the tenth studio album by The Beatles in the United Kingdom, released on Apple Records. It was issued as the soundtrack to the film of the same name, which premiered in the United Kingdom seven months prior to the album's release....

, Abbey Road and Let It Be.

After the band's breakup, Bennett became the promotion manager for each of the four Beatles individually: John Lennon

John Lennon

John Winston Lennon, MBE was an English musician and singer-songwriter who rose to worldwide fame as one of the founding members of The Beatles, one of the most commercially successful and critically acclaimed acts in the history of popular music...

, Paul McCartney

Paul McCartney

Sir James Paul McCartney, MBE, Hon RAM, FRCM is an English musician, singer-songwriter and composer. Formerly of The Beatles and Wings , McCartney is listed in Guinness World Records as the "most successful musician and composer in popular music history", with 60 gold discs and sales of 100...

, George Harrison

George Harrison

George Harrison, MBE was an English musician, guitarist, singer-songwriter, actor and film producer who achieved international fame as lead guitarist of The Beatles. Often referred to as "the quiet Beatle", Harrison became over time an admirer of Indian mysticism, and introduced it to the other...

 and Ringo Starr

Ringo Starr

Richard Starkey, MBE better known by his stage name Ringo Starr, is an English musician and actor who gained worldwide fame as the drummer for The Beatles. When the band formed in 1960, Starr was a member of another Liverpool band, Rory Storm and the Hurricanes. He became The Beatles' drummer in...

, as well as the original drummer Pete Best

Pete Best

Pete Best is a British musician, best known as the original drummer in The Beatles. He was born in the city of Madras, British India...

 and numerous other stars. Cited by Billboard Magazine as the man who "made unknowns into stars and stars into superstars," he has the distinction of being the only promotions manager to work simultaneously with the Beatles, the Rolling Stones

The Rolling Stones

The Rolling Stones are an English rock band, formed in London in April 1962 by Brian Jones , Ian Stewart , Mick Jagger , and Keith Richards . Bassist Bill Wyman and drummer Charlie Watts completed the early line-up...

, Elvis, Bob Dylan

Bob Dylan

Bob Dylan is an American singer-songwriter, musician, poet, film director and painter. He has been a major and profoundly influential figure in popular music and culture for five decades. Much of his most celebrated work dates from the 1960s when he was an informal chronicler and a seemingly...

, Frank Sinatra

Frank Sinatra

Francis Albert "Frank" Sinatra was an American singer and actor.Beginning his musical career in the swing era with Harry James and Tommy Dorsey, Sinatra became an unprecedentedly successful solo artist in the early to mid-1940s, after being signed to Columbia Records in 1943. Being the idol of the...

 and Tony Bennett

Tony Bennett

Tony Bennett is an American singer of popular music, standards, show tunes, and jazz....

.

September 21, 22 and 23, 2007 he participated in the first annual Orillia Beatles Festival speaking about his involvement with the Beatles and little-known facts. Also at this event was Paul Saltzman, photographer of the Beatles in India with Maharishi Mahesh Yogi.

As of 2008, he is currently writing his autobiography.

External links

• Official Site