.gif)
Peter Moore (Microsoft)
Encyclopedia
Peter Moore is a British business executive best known for his former positions as Corporate Vice-President of Microsoft
's Interactive Entertainment Business division, overseeing the Xbox
and Xbox 360
game consoles, and president of SEGA of America. On 17 July 2007, Moore announced his resignation from Microsoft to take over the EA Sports
division of Electronic Arts
.
, England. He holds a Bachelor's Degree from Keele University
, England, and a master's degree from California State University
, Long Beach. He worked for Patrick USA, the U.S. subsidiary of a French company, and then at Reebok
for almost two decades. He also was a physical education
teacher for a number of years. He is a fan of Liverpool Football Club.
, being a big figure in the company's North American operations during the Dreamcast era. Moore played a pivotal acting role in the company’s decision to change its business strategy to become a platform-agnostic software publisher. At the time of leaving, Moore was president and COO
of Sega of America.
Moore has been proud of the success of the Dreamcast game console and the satisfaction that owners still express today; including fans of the Shenmue
game franchise, which Moore describes as the most vocal fan base during his career at Sega. Moore disclosed to GamingSteve.com that at a security checkpoint at Chicago O'Hare International Airport, a TSA security agent said "I don't need to see your passport. You're the asshole that gave away Shenmue to Xbox." However, Moore has admitted to being responsible for the discontinuation of the Dreamcast. He said:
During his stint at Sega, Moore also portrayed a zombie
in the film adaptation of House of the Dead
along with producer of the original game Rikiya Nakagawa. Both are credited at the end of the film under "Special Thanks".
hired Moore to help the Xbox
compete with other next generation consoles. Microsoft CEO Steve Ballmer
had been frustrated by the low market share of Xbox (then stalled at 23% in the United States).
At Microsoft Moore gained notoriety for displaying tattoos of Halo 2
and Grand Theft Auto IV
that he used when announcing the respective games. Some sources claim that the Halo 2 tattoo was not permanent and others have reported that Moore still has it. It is unknown if the Grand Theft Auto IV tattoo is permanent.
Moore also reportedly endorsed the Wii
console as an alternative over the PlayStation 3
, claiming that for the price of one PlayStation 3 (US$499 at the time), the consumer can buy both the Xbox 360
and Wii
.
at Electronic Arts
. Moore reportedly wanted to move back to the San Francisco Bay area
to live with his family, which was possible with EA. His position as Vice President of Interactive Entertainment Business at Microsoft was filled by Don Mattrick
.
Moore was parodied in an episode of South Park
, Season 15's Crack Baby Athletic Association
, focusing on the NCAA's relationship with Electronic Arts.
On 4 August 2011, Moore was promoted from EA Sports President to the role of Chief Operating Officer in a structure reshuffle.
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
's Interactive Entertainment Business division, overseeing the Xbox
Xbox
The Xbox is a sixth-generation video game console manufactured by Microsoft. It was released on November 15, 2001 in North America, February 22, 2002 in Japan, and March 14, 2002 in Australia and Europe and is the predecessor to the Xbox 360. It was Microsoft's first foray into the gaming console...
and Xbox 360
Xbox 360
The Xbox 360 is the second video game console produced by Microsoft and the successor to the Xbox. The Xbox 360 competes with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles...
game consoles, and president of SEGA of America. On 17 July 2007, Moore announced his resignation from Microsoft to take over the EA Sports
EA Sports
EA Sports is a brand of Electronic Arts that creates and develops sports video games. Formerly a marketing gimmick of Electronic Arts, in which they tried to mimic real-life sports networks by calling themselves "EA Sports Network" with pictures or endorsements of real commentators such as John...
division of Electronic Arts
Electronic Arts
Electronic Arts, Inc. is a major American developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers...
.
Life and career
Moore was born in LiverpoolLiverpool
Liverpool is a city and metropolitan borough of Merseyside, England, along the eastern side of the Mersey Estuary. It was founded as a borough in 1207 and was granted city status in 1880...
, England. He holds a Bachelor's Degree from Keele University
Keele University
Keele University is a campus university near Newcastle-under-Lyme in Staffordshire, England. Founded in 1949 as an experimental college dedicated to a broad curriculum and interdisciplinary study, Keele is most notable for pioneering the dual honours degree in Britain...
, England, and a master's degree from California State University
California State University
The California State University is a public university system in the state of California. It is one of three public higher education systems in the state, the other two being the University of California system and the California Community College system. It is incorporated as The Trustees of the...
, Long Beach. He worked for Patrick USA, the U.S. subsidiary of a French company, and then at Reebok
Reebok
Reebok International Limited, a subsidiary of the German sportswear company Adidas since 2005, is a producer of Athletic shoes, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle...
for almost two decades. He also was a physical education
Physical education
Physical education or gymnastics is a course taken during primary and secondary education that encourages psychomotor learning in a play or movement exploration setting....
teacher for a number of years. He is a fan of Liverpool Football Club.
Sega
After Reebok, Peter Moore rose to prominence at SegaSega
, usually styled as SEGA, is a multinational video game software developer and an arcade software and hardware development company headquartered in Ōta, Tokyo, Japan, with various offices around the world...
, being a big figure in the company's North American operations during the Dreamcast era. Moore played a pivotal acting role in the company’s decision to change its business strategy to become a platform-agnostic software publisher. At the time of leaving, Moore was president and COO
Chief operating officer
A Chief Operating Officer or Director of Operations can be one of the highest-ranking executives in an organization and comprises part of the "C-Suite"...
of Sega of America.
Moore has been proud of the success of the Dreamcast game console and the satisfaction that owners still express today; including fans of the Shenmue
Shenmue
is a 1999 open-world adventure video game developed by Sega AM2 and published by Sega for the Dreamcast, produced and directed by Yu Suzuki. Suzuki coined a genre title, "FREE" , for the game, based on the interactivity and freedom he wanted to give to the player...
game franchise, which Moore describes as the most vocal fan base during his career at Sega. Moore disclosed to GamingSteve.com that at a security checkpoint at Chicago O'Hare International Airport, a TSA security agent said "I don't need to see your passport. You're the asshole that gave away Shenmue to Xbox." However, Moore has admitted to being responsible for the discontinuation of the Dreamcast. He said:
"We had a tremendous 18 months. Dreamcast was on fire - we really thought that we could do it. But then we had a target from Japan that said we had to make x hundreds of millions of dollars by the holiday season and shift x millions of units of hardware, otherwise we just couldn't sustain the business. So on January 31st 2001 we said Sega is leaving hardware. We were selling 50,000 units a day, then 60,000, then 100,000, but it was just not going to be enough to get the critical mass to take on the launch of PS2. Somehow I got to make that call, not the Japanese. I had to fire a lot of people; it was not a pleasant day."
During his stint at Sega, Moore also portrayed a zombie
Zombie
Zombie is a term used to denote an animated corpse brought back to life by mystical means such as witchcraft. The term is often figuratively applied to describe a hypnotized person bereft of consciousness and self-awareness, yet ambulant and able to respond to surrounding stimuli...
in the film adaptation of House of the Dead
House of the Dead (film)
House of the Dead is a 2003 action-horror film adaptation of the successful 1996 light gun arcade game of the same name produced by Sega. The film was directed by Uwe Boll. The film was universally panned by critics.-Plot:...
along with producer of the original game Rikiya Nakagawa. Both are credited at the end of the film under "Special Thanks".
Microsoft
In 2003, MicrosoftMicrosoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
hired Moore to help the Xbox
Xbox
The Xbox is a sixth-generation video game console manufactured by Microsoft. It was released on November 15, 2001 in North America, February 22, 2002 in Japan, and March 14, 2002 in Australia and Europe and is the predecessor to the Xbox 360. It was Microsoft's first foray into the gaming console...
compete with other next generation consoles. Microsoft CEO Steve Ballmer
Steve Ballmer
Steven Anthony "Steve" Ballmer is an American business magnate. He is the chief executive officer of Microsoft, having held that post since January 2000. , his personal wealth is estimated at US$13.9 billion, ranking number 19 on the Forbes 400.-Early life:Ballmer was born in Detroit, Michigan to...
had been frustrated by the low market share of Xbox (then stalled at 23% in the United States).
At Microsoft Moore gained notoriety for displaying tattoos of Halo 2
Halo 2
Halo 2 is a first-person shooter video game developed by Bungie Studios. Released for the Xbox video game console on November 9, 2004, the game is the second installment in the Halo franchise and the sequel to 2001's critically acclaimed Halo: Combat Evolved...
and Grand Theft Auto IV
Grand Theft Auto IV
Grand Theft Auto IV is a 2008 open world action video game published by Rockstar Games, and developed by British games developer Rockstar North. It has been released for the PlayStation 3 and Xbox 360 video game consoles, and for the Windows operating system...
that he used when announcing the respective games. Some sources claim that the Halo 2 tattoo was not permanent and others have reported that Moore still has it. It is unknown if the Grand Theft Auto IV tattoo is permanent.
Moore also reportedly endorsed the Wii
Wii
The Wii is a home video game console released by Nintendo on November 19, 2006. As a seventh-generation console, the Wii primarily competes with Microsoft's Xbox 360 and Sony's PlayStation 3. Nintendo states that its console targets a broader demographic than that of the two others...
console as an alternative over the PlayStation 3
PlayStation 3
The is the third home video game console produced by Sony Computer Entertainment and the successor to the PlayStation 2 as part of the PlayStation series. The PlayStation 3 competes with Microsoft's Xbox 360 and Nintendo's Wii as part of the seventh generation of video game consoles...
, claiming that for the price of one PlayStation 3 (US$499 at the time), the consumer can buy both the Xbox 360
Xbox 360
The Xbox 360 is the second video game console produced by Microsoft and the successor to the Xbox. The Xbox 360 competes with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles...
and Wii
Wii
The Wii is a home video game console released by Nintendo on November 19, 2006. As a seventh-generation console, the Wii primarily competes with Microsoft's Xbox 360 and Sony's PlayStation 3. Nintendo states that its console targets a broader demographic than that of the two others...
.
Electronic Arts
On 17 July 2007, Electronic Arts announced that Peter Moore would be leaving Microsoft to head the sports divisionEA Sports
EA Sports is a brand of Electronic Arts that creates and develops sports video games. Formerly a marketing gimmick of Electronic Arts, in which they tried to mimic real-life sports networks by calling themselves "EA Sports Network" with pictures or endorsements of real commentators such as John...
at Electronic Arts
Electronic Arts
Electronic Arts, Inc. is a major American developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers...
. Moore reportedly wanted to move back to the San Francisco Bay area
San Francisco Bay Area
The San Francisco Bay Area, commonly known as the Bay Area, is a populated region that surrounds the San Francisco and San Pablo estuaries in Northern California. The region encompasses metropolitan areas of San Francisco, Oakland, and San Jose, along with smaller urban and rural areas...
to live with his family, which was possible with EA. His position as Vice President of Interactive Entertainment Business at Microsoft was filled by Don Mattrick
Don Mattrick
Don A. Mattrick who was raised in Vancouver, Canada is best known for his 28 years of experience and leadership in the interactive entertainment industry. Mattrick is currently the President of the Interactive Entertainment Business at Microsoft...
.
Moore was parodied in an episode of South Park
South Park
South Park is an American animated television series created by Trey Parker and Matt Stone for the Comedy Central television network. Intended for mature audiences, the show has become famous for its crude language, surreal, satirical, and dark humor that lampoons a wide range of topics...
, Season 15's Crack Baby Athletic Association
Crack Baby Athletic Association
"Crack Baby Athletic Association" is the fifth episode of the fifteenth season of the American animated television series South Park, and the 214th episode of the series overall. "Crack Baby Athletic Association" premiered in the United States on Comedy Central on May 25, 2011...
, focusing on the NCAA's relationship with Electronic Arts.
On 4 August 2011, Moore was promoted from EA Sports President to the role of Chief Operating Officer in a structure reshuffle.