Peter Pan is a brand of peanut butter

Peanut butter

Peanut butter is a food paste made primarily from ground dry roasted peanuts, popular in North America, Netherlands, United Kingdom, and parts of Asia, particularly the Philippines and Indonesia. It is mainly used as a sandwich spread, sometimes in combination as in the peanut butter and jelly...

 produced by ConAgra Foods

ConAgra Foods

ConAgra Foods, Inc. is an American packaged foods company. ConAgra's products are available in supermarkets, as well as restaurants and food service establishments. Its headquarters are located in Omaha, Nebraska...

 and named after the J.M. Barrie character

Peter Pan

Peter Pan is a character created by Scottish novelist and playwright J. M. Barrie . A mischievous boy who can fly and magically refuses to grow up, Peter Pan spends his never-ending childhood adventuring on the small island of Neverland as the leader of his gang the Lost Boys, interacting with...

. The product was introduced by Swift & Company

Swift & Company

Swift & Company is an American food procession company a wholly owned subsidiary of JBS S.A. , a Brazilian company that is the world's largest processor of fresh beef and pork, with more than US$30 billion in annual sales as of 2010. It is also the largest beef processor in Australia.Swift &...

 (originally through their "Derby Foods" subsidiary) in 1920 under the name "E. K. Pond". The product was renamed in 1928. Originally packaged in a tin can with a turn key and re-closable lid, packaging was changed to glass jars because of metal shortages during World War II, again to plastic jars in 1988, and was the first brand of peanut butter to start selling them in plastic jars.

Peter Pan Peanut Butter is sold in several varieties: Crunchy, Creamy, Honey Roasted, Reduced-Fat Creamy, Reduced-Fat Crunchy, and Reduced-Sugar Creamy.

The product was the main ingredient in Frankford Candy & Chocolate Company

Frankford Candy & Chocolate Company

Frankford Candy & Chocolate Company is an American candy manufacturer, located in Philadelphia, Pennsylvania, founded in 1947 by Sam Himmelstein. The current CEO is Stuart Selarnick. In recent years, Frankford Candy & Chocolate Company has become a very successful candy manufacturer. It is one of...

's now-discontinued product, Peter Pan Peanut Butter Cups.

Past spokesmen for Peter Pan have included actor Mark Linn-Baker

Mark Linn-Baker

Mark Linn-Baker is an American actor and director famous for his role as Larry Appleton on the television sitcom Perfect Strangers.-Early life and career:...

, comedian Alan Sues

Alan Sues

Alan Sues is a U.S. comic actor best known for his performances as part of the ensemble on the 1968–1973 television program Rowan & Martin's Laugh-In...

, and game-show host Art James

Art James

Art James was an American game show host, best known for shows such as The Who, What, or Where Game and Pay Cards!. He was also the announcer on the game show Concentration....

.

In late August 2007, it was announced that Disney's version of the Peter Pan character would become the mascot

Mascot

The term mascot – defined as a term for any person, animal, or object thought to bring luck – colloquially includes anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name...

 for Peter Pan Peanut Butter, alongside many other characters from Disney

The Walt Disney Company

The Walt Disney Company is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into...

's 1953 animated film version

Peter Pan (1953 film)

Peter Pan is a 1953 American animated film produced by Walt Disney and based on the play Peter Pan, or The Boy Who Wouldn't Grow Up by J. M. Barrie. It is the fourteenth film in the Walt Disney Animated Classics series and was originally released on February 5, 1953 by RKO Pictures...

 to appear in their new advertising campaign

Advertising campaign

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication...

, possibly in 2009.