Peter Storm (clothing)
Encyclopedia
Peter Storm is an outdoor clothing brand
originally developed in the United Kingdom
. It was originally created in 1954 by former Royal Marine Noel Bibby as a company supplying waterproof nylon rainwear.
Noel was credited with inventing the cagoule
(as an outdoor garment) in the early 1960s. A cagoule was a long waterproof garment with a hood, but no front zip - an over-the-head design, named after the French word for a cowl or monk's hood.
After Noel's death in 1989, the British rights to the name were bought by The Outdoor Group, and Peter Storm branded clothes are now sold mainly through its chains of Blacks and Millets
shops. A different line of clothing is sold internationally under the Peter Storm name by Outdoor Equipment.
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
originally developed in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. It was originally created in 1954 by former Royal Marine Noel Bibby as a company supplying waterproof nylon rainwear.
Noel was credited with inventing the cagoule
Cagoule (raincoat)
A cagoule, cagoul, kagoule or kagool is the British English term for a lightweight , weatherproof raincoat or anorak with a hood, which often comes in knee-length....
(as an outdoor garment) in the early 1960s. A cagoule was a long waterproof garment with a hood, but no front zip - an over-the-head design, named after the French word for a cowl or monk's hood.
After Noel's death in 1989, the British rights to the name were bought by The Outdoor Group, and Peter Storm branded clothes are now sold mainly through its chains of Blacks and Millets
Blacks Leisure Group
Blacks Leisure Group plc of Northampton, UK owns British outdoor retailers Blacks, Millets and Free Spirit. It is listed on the London Stock Exchange and is a constituent of the FTSE Fledgling Index.-Structure:It is based at , Northampton...
shops. A different line of clothing is sold internationally under the Peter Storm name by Outdoor Equipment.