The Peugeot 207 is a small family car produced by the French automaker Peugeot

Peugeot

Peugeot is a major French car brand, part of PSA Peugeot Citroën, the second largest carmaker based in Europe.The family business that precedes the current Peugeot company was founded in 1810, and manufactured coffee mills and bicycles. On 20 November 1858, Emile Peugeot applied for the lion...

 and unveiled in January 2006.
The 207 was launched in France, Spain and Italy during April 2006 and later on in other European, Israeli and Arabic markets.

The UK launch was on 8 June 2006. Amicus

Amicus

Amicus was the United Kingdom's second-largest trade union, and the largest private sector union, formed by the merger of Manufacturing Science and Finance, the AEEU agreed in 2001, and two smaller unions, UNIFI and the GPMU...

 and the TGWU, both unions

Trade union

A trade union, trades union or labor union is an organization of workers that have banded together to achieve common goals such as better working conditions. The trade union, through its leadership, bargains with the employer on behalf of union members and negotiates labour contracts with...

 representing workers at PSA's UK manufacturing plant in Ryton

Ryton-on-Dunsmore

Ryton-on-Dunsmore is a village and civil parish in the Rugby district of Warwickshire, and is south-east of Coventry, England. The 2001 census recorded a population of 1,672 in the parish. The A45 dual carriageway passes through the village....

, Coventry

Coventry

Coventry is a city and metropolitan borough in the county of West Midlands in England. Coventry is the 9th largest city in England and the 11th largest in the United Kingdom. It is also the second largest city in the English Midlands, after Birmingham, with a population of 300,848, although...

, chose the same day to launch a campaign calling for the boycott of PSA's Peugeot

Peugeot

Peugeot is a major French car brand, part of PSA Peugeot Citroën, the second largest carmaker based in Europe.The family business that precedes the current Peugeot company was founded in 1810, and manufactured coffee mills and bicycles. On 20 November 1858, Emile Peugeot applied for the lion...

 and Citroën

Citroën

Citroën is a major French automobile manufacturer, part of the PSA Peugeot Citroën group.Founded in 1919 by French industrialist André-Gustave Citroën , Citroën was the first mass-production car company outside the USA and pioneered the modern concept of creating a sales and services network that...

 vehicles in the UK.