PhpAdsNew
Encyclopedia
OpenX Source is an open-source advertising server that is licensed under the GNU General Public License
. It features an integrated banner
management interface and tracking system for gathering statistics
. The product enables web site administrators to rotate banners from both in-house advertisement campaigns
as well as from paid or third-party sources, such as Google
's AdSense
. OpenX provides standard banner rotation, click tracking, zone-based ad selection, zone-based campaign targeting, direct ad selection, ad targeting (per browser, domain, language, etc), ad capping and full Adobe Flash
support.
from a similar project called phpAds, created by Tobias Ratschiller in 1998. When the phpAds project came to a halt in 2000, Wim Godden decided to create phpAdsNew by expanding the project with new features. He hoped the 'New' moniker would be temporary, lasting only until Ratschiller could update the phpAds website. Unfortunately, this only happened years later, after the name phpAdsNew was too well established to be changed.
During the time period between 2001 and 2002, Wim Godden led the phpAdsNew project and later received help from developers such as Niels Leenheer and Phil Hord, continually adding new features and improving the existing ones. After the release of version 1.9, a completely revised version 2.0 was created. This task was led by Niels Leenheer. The new version included many new features as well as a revised graphical user interface
.
After gaining in popularity and earning support from the open-source community, the project was renamed to OpenAds. Features that were built for phpAdsNew 2.0 were also integrated into the latest OpenAds software, which at this point had reached version 2.3.
When version 2.4.4 was released in 2007, OpenAds was once again rebranded under a new name: OpenX. The final 2.4 version is v2.4.11 and was released in March of 2009..
Due to the fact that OpenX Technologies doesn't offer any direct downloads of the software anymore (a form must be filled out), a direct-download page was setup for all versions starting from phpAds 1.2.0 .
GNU General Public License
The GNU General Public License is the most widely used free software license, originally written by Richard Stallman for the GNU Project....
. It features an integrated banner
Banner
A banner is a flag or other piece of cloth bearing a symbol, logo, slogan or other message. Banner-making is an ancient craft.The word derives from late Latin bandum, a cloth out of which a flag is made...
management interface and tracking system for gathering statistics
Statistics
Statistics is the study of the collection, organization, analysis, and interpretation of data. It deals with all aspects of this, including the planning of data collection in terms of the design of surveys and experiments....
. The product enables web site administrators to rotate banners from both in-house advertisement campaigns
Advertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication...
as well as from paid or third-party sources, such as Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
's AdSense
AdSense
Google AdSense which is a program run by Google Inc. allows publishers in the Google Network of content sites to automatically serve text, image, video, and rich media adverts that are targeted to site content and audience. These adverts are administered, sorted, and maintained by Google, and they...
. OpenX provides standard banner rotation, click tracking, zone-based ad selection, zone-based campaign targeting, direct ad selection, ad targeting (per browser, domain, language, etc), ad capping and full Adobe Flash
Adobe Flash
Adobe Flash is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements, games and flash animations for broadcast...
support.
History
OpenX began as phpAdsNew, a forkFork (software development)
In software engineering, a project fork happens when developers take a legal copy of source code from one software package and start independent development on it, creating a distinct piece of software...
from a similar project called phpAds, created by Tobias Ratschiller in 1998. When the phpAds project came to a halt in 2000, Wim Godden decided to create phpAdsNew by expanding the project with new features. He hoped the 'New' moniker would be temporary, lasting only until Ratschiller could update the phpAds website. Unfortunately, this only happened years later, after the name phpAdsNew was too well established to be changed.
During the time period between 2001 and 2002, Wim Godden led the phpAdsNew project and later received help from developers such as Niels Leenheer and Phil Hord, continually adding new features and improving the existing ones. After the release of version 1.9, a completely revised version 2.0 was created. This task was led by Niels Leenheer. The new version included many new features as well as a revised graphical user interface
Graphical user interface
In computing, a graphical user interface is a type of user interface that allows users to interact with electronic devices with images rather than text commands. GUIs can be used in computers, hand-held devices such as MP3 players, portable media players or gaming devices, household appliances and...
.
After gaining in popularity and earning support from the open-source community, the project was renamed to OpenAds. Features that were built for phpAdsNew 2.0 were also integrated into the latest OpenAds software, which at this point had reached version 2.3.
When version 2.4.4 was released in 2007, OpenAds was once again rebranded under a new name: OpenX. The final 2.4 version is v2.4.11 and was released in March of 2009..
Due to the fact that OpenX Technologies doesn't offer any direct downloads of the software anymore (a form must be filled out), a direct-download page was setup for all versions starting from phpAds 1.2.0 .