Piccadilly is a Bulgaria

Bulgaria

Bulgaria , officially the Republic of Bulgaria , is a parliamentary democracy within a unitary constitutional republic in Southeast Europe. The country borders Romania to the north, Serbia and Macedonia to the west, Greece and Turkey to the south, as well as the Black Sea to the east...

n supermarket chain based in Varna

Varna

Varna is the largest city and seaside resort on the Bulgarian Black Sea Coast and third-largest in Bulgaria after Sofia and Plovdiv, with a population of 334,870 inhabitants according to Census 2011...

. Founded as a 51% foreign-owned company in 1994, it opened its first supermarket in Varna in 1994 and became 100% Bulgarian-owned in 2003. Piccadilly is known for completely dominating the market in Varna to an extent to be even preventing large international chains such as Billa to open their stores in the city.

, the company operates five supermarkets in Varna and two in Sofia

Sofia

Sofia is the capital and largest city of Bulgaria and the 12th largest city in the European Union with a population of 1.27 million people. It is located in western Bulgaria, at the foot of Mount Vitosha and approximately at the centre of the Balkan Peninsula.Prehistoric settlements were excavated...

 (one in City Center Sofia and one in Mall of Sofia

Mall of Sofia

Mall of Sofia is a shopping mall in the centre of Sofia, the capital of Bulgaria. It was opened on 9 June 2006 and is located at the intersection of Aleksandar Stamboliyski Boulevard and Opalchenska Street in the centre of the city...

).Also there is one supermarket in Veliko Tarnovo and one in Burgas.A loyalty program

Loyalty program

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior which is potentially beneficial to the firm....

, Piccadilly Club, was started in 2003.

Serbian firm "Delta Holding

Delta Holding

Delta Holding is the third largest company in Serbia. The company was founded in Belgrade. Delta Holding performs a variety of services, such as import-export,real-estate , banking, insurance, retail, wholesale, etc. The president is Miroslav Mišković...

" bought 85% of the Piccadilly Chain Supermarket Firm in 2007. On Sep 12, 2007, two companies have signed the deal in Sofia. Delta will invest about 70 million Euros in Piccadilly and open 20 new stores which will hire about 1000 new employees. Purchasing Piccadilly is the first time that the Serbian capital is investing in a EU member state.

External links

• Piccadilly website (in Bulgarian and English)