Pichai Pituwong is a Thai football coach. He coached Thailand Premier League

Thailand Premier League

The Thai Premier League is a Thai professional league for association football clubs. At the top of the Thai football league system, it is the country's primary football competition. Contested by 18 clubs, it operates on a system of promotion and relegation with Thai Division 1 League. The Thai...

 side BEC Tero Sasana FC in the 2001/02 Premier League season, taking over from Englishman Jason Withe

Jason Withe

Jason Withe son of former Aston Villa and England International Peter Withe was 'Head Coach' of Thailand Premier League side BEC Tero Sasana. He led the side the domestic double in 1999–2000. He moved to Singapore to become Manager of Home United FC who play in the S-League he steered them to a...

, who had just led the club to the domestic double, the league and cup. Pichai himself led the club to the league title. He duly left the following season being replaced by Attaphol Puspakom.

In August 2009 he replaced the Brazilian Coach Carlos Ferreira at Chula United.