Pimpmobile
Encyclopedia
Largely an America
n phenomenon, pimpmobile is a term used to describe a large luxury vehicle, usually a 1960s or early 1970s-model Lincoln
or Cadillac
vehicle, that has been customized in a garish, extravagant and kitsch
or camp style. Aftermarket features or modifications such as headlight covers, hood ornaments, expensive stereo systems, unusual paint colors, and shag carpet interiors were used by car owners to advertise their purported wealth and importance. Once considered a pejorative, these customized vehicles were popular with pimp
s, drug dealers, and gang leaders in the ghetto
s of large cities of the US in the 1970s and 1980s, especially New York City
, Chicago
and Los Angeles
as a symbol of their power. By the 1990s and 2000s, the term was used to describe any large, extravagantly customized vehicle, such as a customized SUV truck.
films that targeted the urban black audience with black actors and soundtracks of funk and soul music. Blaxploitation films tend to take place in the ghetto, dealing with pimps and drug dealers, often with stereotyped depiction of blacks. Heavily-customized pimpmobiles appeared in blaxploitation films such as Super Fly, The Mack
, and Willie Dynamite
as well as mainstream films like Magnum Force
, D.C. Cab
, Escape from New York
, and the James Bond
movie Live and Let Die
. In the 2000s, they also appeared in the 2002 comedies Austin Powers in Goldmember
and Undercover Brother
. The conversions became popular with Americans of all races, and several companies manufactured kits to convert late-model cars to pimpmobiles.
The most popular cars for this customization were Cadillac
s and Lincolns, especially the Cadillac Eldorado
and Lincoln Continental
produced between 1971 and 1978, although lower luxury models such as Chrysler
s, Buick
s and Oldsmobile
s, were also common. The cars used for these conversions were originally targeted at well-to-do retirees who wanted a large luxury vehicle; however, with the "pimpmobile" conversions, the cars came to signify menace, mystique, and glamor. One notable exception is the "Corvorado" used in the movie Live and Let Die, which was a Chevrolet Corvette
with Eldorado body panels. Conversion was done by custom car shops across the country such as George Barris
, E & G Classics and Auto Gard, Inc. as well as many smaller shops. A well-known pimpmobile fabricator was Les Dunham of Dunham Coachworks in Boonton, NJ
. Les built the cars in Super Fly, as well as the "Corvorado" and the Cadillac Fleetwood
in the James Bond film.
Customizing shops included Dunham Coach in Boonton, NJ; Wisco, Harper and Universal in Detroit; and E&G in Baltimore. While individuals could add some of the simpler "dress up" options themselves or have them added by a local mechanic, these specialized shops handled more expensive, complicated modifications, such as extending the fenders or hood, converting a four-door sedan into a two-door car, and having bumpers or other parts re-chrome plated. In Southern California, custom hydraulic suspensions (as usual with lowrider
s) were also popular. While many pimpmobile modifications are done with the goal of "dressing up" the appearance, some people also do engine modifications to increase engine performance, such as overboring cylinders or adding aftermarket intake manifolds, carburators, or dual exhaust systems with "cherry bomb"-style mufflers.
Large luxury sedans have been on a decline since the early 1980s where sport utilities (SUVs) such as the Cadillac Escalade
and Lincoln Navigator
have been used for pimpmobile conversions. Non-American cars, including Mercedes-Benz
, Rolls-Royce
(Don "Magic" Juan has a Rolls-Royce Silver Shadow
in his vehicle collection besides Cadillacs), and Lexus
have replaced large cars as latter day pimpmobiles. During the transition, pimpmobiles still retain the aftermarket grille conversions although aftermarket rims have built inroads (e.g. 22" to 30" rims are most popular, although smaller, usually 14" or 15" wire wheels are still popular). The TV show Pimp My Ride
would usually customize a vehicle other than a Cadillac or Lincoln (for example, Chevrolet Caprice
or Ford Crown Victoria
). The vehicles created were "pimped" or extravagantly customized, but not always made into classic pimpmobiles. With Cadillac Escalades, modifications are done both by third-party private shops and by Cadillac factories, which accept modification orders such as larger wheels, increased engine performance and custom paint. Cadillac Escalades are seen in many hip hop music videos, and the comedian Bernie Mac
is seen driving an Escalade on his sitcom.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
n phenomenon, pimpmobile is a term used to describe a large luxury vehicle, usually a 1960s or early 1970s-model Lincoln
Lincoln (automobile)
Lincoln is an American luxury vehicle brand of the Ford Motor Company. Lincoln vehicles are sold mostly in North America.-History:The company was founded in August 1915 by Henry M. Leland, one of the founders of Cadillac . During World War I, he left Cadillac which was sold to General Motors...
or Cadillac
Cadillac
Cadillac is an American luxury vehicle marque owned by General Motors . Cadillac vehicles are sold in over 50 countries and territories, but mostly in North America. Cadillac is currently the second oldest American automobile manufacturer behind fellow GM marque Buick and is among the oldest...
vehicle, that has been customized in a garish, extravagant and kitsch
Kitsch
Kitsch is a form of art that is considered an inferior, tasteless copy of an extant style of art or a worthless imitation of art of recognized value. The concept is associated with the deliberate use of elements that may be thought of as cultural icons while making cheap mass-produced objects that...
or camp style. Aftermarket features or modifications such as headlight covers, hood ornaments, expensive stereo systems, unusual paint colors, and shag carpet interiors were used by car owners to advertise their purported wealth and importance. Once considered a pejorative, these customized vehicles were popular with pimp
Pimp
A pimp is an agent for prostitutes who collects part of their earnings. The pimp may receive this money in return for advertising services, physical protection, or for providing a location where she may engage clients...
s, drug dealers, and gang leaders in the ghetto
Ghetto
A ghetto is a section of a city predominantly occupied by a group who live there, especially because of social, economic, or legal issues.The term was originally used in Venice to describe the area where Jews were compelled to live. The term now refers to an overcrowded urban area often associated...
s of large cities of the US in the 1970s and 1980s, especially New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
, Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
and Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
as a symbol of their power. By the 1990s and 2000s, the term was used to describe any large, extravagantly customized vehicle, such as a customized SUV truck.
History
Pimpmobiles became part of popular culture when they were depicted in 1970s blaxploitationBlaxploitation
Blaxploitation or blacksploitation is a film genre which emerged in the United States circa 1970. It is considered an ethnic sub-genre of the general category of exploitation films. Blaxploitation films were originally made specifically for an urban black audience, although the genre's audience...
films that targeted the urban black audience with black actors and soundtracks of funk and soul music. Blaxploitation films tend to take place in the ghetto, dealing with pimps and drug dealers, often with stereotyped depiction of blacks. Heavily-customized pimpmobiles appeared in blaxploitation films such as Super Fly, The Mack
The Mack
The Mack is a 1973 blaxploitation film starring Max Julien and Richard Pryor. Although the movie was produced during the era of such blaxploitation movies as Dolemite, its producers do not label it a true blaxploitation picture...
, and Willie Dynamite
Willie Dynamite
Willie Dynamite is a 1974 blaxploitation film starring Roscoe Orman, Joyce Walker, Thalmus Rasulala, and Diana Sands. Willie Dynamite is a pimp in NYC who strives to be number one in the city...
as well as mainstream films like Magnum Force
Magnum Force
Magnum Force is a 1973 American police thriller film and the second to feature Clint Eastwood as maverick cop Harry Callahan after the 1971 film Dirty Harry. Ted Post, who also directed Eastwood in TV's Rawhide and the feature film Hang 'Em High, directed the second film in the Dirty Harry series...
, D.C. Cab
D.C. Cab
D.C. Cab is a 1983 comedy film, starring Mr. T, Max Gail, Adam Baldwin, Gary Busey and a special appearance by singer Irene Cara. The film was co-written and directed by Joel Schumacher. The R-rated comedy was controversial upon release due to Mr...
, Escape from New York
Escape from New York
Escape from New York is a 1981 American science fiction action film directed and scored by John Carpenter. He co-wrote the screenplay with Nick Castle. The film is set in the near future in a crime-ridden United States that has converted Manhattan Island in New York City into a maximum security...
, and the James Bond
James Bond
James Bond, code name 007, is a fictional character created in 1953 by writer Ian Fleming, who featured him in twelve novels and two short story collections. There have been a six other authors who wrote authorised Bond novels or novelizations after Fleming's death in 1964: Kingsley Amis,...
movie Live and Let Die
Live and Let Die (film)
Live and Let Die is the eighth spy film in the James Bond series, and the first to star Roger Moore as the fictional MI6 agent James Bond. The film was produced by Albert R. Broccoli and Harry Saltzman...
. In the 2000s, they also appeared in the 2002 comedies Austin Powers in Goldmember
Austin Powers in Goldmember
Austin Powers in Goldmember is a 2002 American spy comedy film and the third installment of the Austin Powers series starring Mike Myers in the title role. The movie was directed by Jay Roach, and co-written by Mike Myers and Michael McCullers. Myers also plays the roles of Dr. Evil, Goldmember,...
and Undercover Brother
Undercover Brother
Undercover Brother is a 2002 American comedy film starring Eddie Griffin and directed by Malcolm D. Lee. The screenplay is by Michael McCullers and co-executive producer John Ridley, who created the original internet animation characters. It spoofs blaxploitation films of the 1970s as well as a...
. The conversions became popular with Americans of all races, and several companies manufactured kits to convert late-model cars to pimpmobiles.
The most popular cars for this customization were Cadillac
Cadillac
Cadillac is an American luxury vehicle marque owned by General Motors . Cadillac vehicles are sold in over 50 countries and territories, but mostly in North America. Cadillac is currently the second oldest American automobile manufacturer behind fellow GM marque Buick and is among the oldest...
s and Lincolns, especially the Cadillac Eldorado
Cadillac Eldorado
The 1953 Eldorado was a special-bodied, low-production convertible . It was the production version of the 1952 El Dorado "Golden Anniversary" concept car, and borrowed bumper bullets from the 1951 GM Le Sabre show car...
and Lincoln Continental
Lincoln Continental
The Lincoln Continental is an automobile which was produced by the Lincoln division of Ford Motor Company from 1939 to 1948 and again from 1956 to 2002...
produced between 1971 and 1978, although lower luxury models such as Chrysler
Chrysler
Chrysler Group LLC is a multinational automaker headquartered in Auburn Hills, Michigan, USA. Chrysler was first organized as the Chrysler Corporation in 1925....
s, Buick
Buick
Buick is a premium brand of General Motors . Buick models are sold in the United States, Canada, Mexico, China, Taiwan, and Israel, with China being its largest market. Buick holds the distinction as the oldest active American make...
s and Oldsmobile
Oldsmobile
Oldsmobile was a brand of American automobile produced for most of its existence by General Motors. It was founded by Ransom E. Olds in 1897. In its 107-year history, it produced 35.2 million cars, including at least 14 million built at its Lansing, Michigan factory...
s, were also common. The cars used for these conversions were originally targeted at well-to-do retirees who wanted a large luxury vehicle; however, with the "pimpmobile" conversions, the cars came to signify menace, mystique, and glamor. One notable exception is the "Corvorado" used in the movie Live and Let Die, which was a Chevrolet Corvette
Chevrolet Corvette
The Chevrolet Corvette is a sports car by the Chevrolet division of General Motors that has been produced in six generations. The first model, a convertible, was designed by Harley Earl and introduced at the GM Motorama in 1953 as a concept show car. Myron Scott is credited for naming the car after...
with Eldorado body panels. Conversion was done by custom car shops across the country such as George Barris
George Barris (auto customizer)
George Barris is a designer of custom cars.-Early history:George and his brother Sam were born in Chicago in the 1920s. After the deaths of their parents, they moved to Roseville, California as children to live with relatives. Both were good students, interested in drama, music, and design...
, E & G Classics and Auto Gard, Inc. as well as many smaller shops. A well-known pimpmobile fabricator was Les Dunham of Dunham Coachworks in Boonton, NJ
Nj
Nj or NJ may stand for:*New Jersey*Nanojoule , an International System of Units unit of energy equal to 10−9 joules*Nj *Narva-Jõesuu, Estonia*Nordjyske Jernbaner, a Danish railway...
. Les built the cars in Super Fly, as well as the "Corvorado" and the Cadillac Fleetwood
Cadillac Fleetwood
Lawrence P. Fisher was the Fisher brother most closely involved with Cadillac in its early years. In 1916 he joined the Fisher Body Company which had been formed by two of his brothers in 1908. Larry was one of four of the seven Fisher brothers who brought Fisher Body Corporation under the General...
in the James Bond film.
Customization
Typically, a pimpmobile conversion includes round headlight covers (commonly known as "Superfly" headlights), grille caps, a 1941 "goddess"-style hood ornament, "lake pipes", thick padded vinyl tops, wide whitewall tires (nicknamed "Gangsta Walls"), chrome hubcaps with spokes, custom-designed, high-end stereo systems; and shag or velour interiors. The dashboard area might be enhanced with aftermarket steering wheels or tachometers mounted on top of the dash. Custom paint jobs were common, often in non-traditional or garish colors like pink, purple or orange, with special touches such as using two colors of paint (for the upper and lower parts of the body), metal flake or pearlescent paint, or pinstriping. Some car owners also added custom murals or airbrushed images on the hood. The most status-obsessed customizers even added small crystal chandeliers for interior lighting and small 12 volt-powered colour TVs, VCRs, bar-size refrigerators, and, in a few rare cases, in which former hearses were converted into pimpmobiles, a small bed in the backseat area.Customizing shops included Dunham Coach in Boonton, NJ; Wisco, Harper and Universal in Detroit; and E&G in Baltimore. While individuals could add some of the simpler "dress up" options themselves or have them added by a local mechanic, these specialized shops handled more expensive, complicated modifications, such as extending the fenders or hood, converting a four-door sedan into a two-door car, and having bumpers or other parts re-chrome plated. In Southern California, custom hydraulic suspensions (as usual with lowrider
Lowrider
]A lowrider is a style of car originated by Chicano communities that sits lower to the ground than most other cars. Many lowriders have their suspension systems modified so that their ride can change height at the flip of a switch...
s) were also popular. While many pimpmobile modifications are done with the goal of "dressing up" the appearance, some people also do engine modifications to increase engine performance, such as overboring cylinders or adding aftermarket intake manifolds, carburators, or dual exhaust systems with "cherry bomb"-style mufflers.
Large luxury sedans have been on a decline since the early 1980s where sport utilities (SUVs) such as the Cadillac Escalade
Cadillac Escalade
The Cadillac Escalade is a full-size luxury sport utility vehicle sold by the General Motors luxury brand, Cadillac. It was the division's first major entry into the popular SUV market. The Escalade was introduced for the 1999 model year in response to German and Japanese competitors and to Ford's...
and Lincoln Navigator
Lincoln Navigator
The Lincoln Navigator is a full-size luxury SUV built by the Ford Motor Company for its luxury division, Lincoln. Introduced as a 1998 model, production began May 14, 1997 with sales beginning in August. The Navigator was Lincoln's first SUV as well as its first four-wheel drive capable vehicle...
have been used for pimpmobile conversions. Non-American cars, including Mercedes-Benz
Mercedes-Benz
Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG...
, Rolls-Royce
Rolls-Royce (car)
This a list of Rolls-Royce motor cars and includes vehicles produced by:*Rolls-Royce Limited *Rolls-Royce Motors , which was owned by Vickers between 1980 and 1998, and after that by Volkswagen...
(Don "Magic" Juan has a Rolls-Royce Silver Shadow
Rolls-Royce Silver Shadow
The Rolls-Royce Silver Shadow is a luxury car that was produced in Great Britain in various forms from 1965 to 1980. It was the first Rolls-Royce to use a monocoque chassis, a response to concerns that the company was falling behind in automotive innovation....
in his vehicle collection besides Cadillacs), and Lexus
Lexus
is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. First introduced in 1989 in the United States, Lexus is now sold globally and has become Japan's largest-selling make of premium cars. The Lexus marque is marketed in over 70 countries and territories worldwide, and has...
have replaced large cars as latter day pimpmobiles. During the transition, pimpmobiles still retain the aftermarket grille conversions although aftermarket rims have built inroads (e.g. 22" to 30" rims are most popular, although smaller, usually 14" or 15" wire wheels are still popular). The TV show Pimp My Ride
Pimp My Ride
Pimp My Ride is a TV show produced by MTV. Each episode consists of taking one car in poor condition and restoring it and customizing it.The original United States version was hosted by rapper Xzibit...
would usually customize a vehicle other than a Cadillac or Lincoln (for example, Chevrolet Caprice
Chevrolet Caprice
The Chevrolet Caprice is a full-sized automobile produced by the Chevrolet Division of General Motors in North America for the 1965 through 1996 model years. Full-size Chevrolet sales peaked in 1965 with over a million sold. It was the most popular American car in the sixties and early seventies....
or Ford Crown Victoria
Ford Crown Victoria
-1992–1994:Released in March 1991 as an early 1992 model, the Crown Victoria sedan was completely redesigned with a rounder, eight-window roofline . The redesign reduced the coefficient of drag from 0.42 to 0.34; the suspension setup was also heavily revised...
). The vehicles created were "pimped" or extravagantly customized, but not always made into classic pimpmobiles. With Cadillac Escalades, modifications are done both by third-party private shops and by Cadillac factories, which accept modification orders such as larger wheels, increased engine performance and custom paint. Cadillac Escalades are seen in many hip hop music videos, and the comedian Bernie Mac
Bernie Mac
Bernard Jeffrey McCullough , better known by his stage name, Bernie Mac, was an American actor and comedian. Born and raised on the South Side of Chicago, Mac gained popularity as a stand-up comedian. He joined comedians Steve Harvey, Cedric the Entertainer, and D. L...
is seen driving an Escalade on his sitcom.