Pirelli
Encyclopedia
Pirelli & C. SpA is a diverse multinational company based in Milan
, Italy
. The company, the world’s fifth largest tyre
manufacturer, is present in over 160 countries, has 20 manufacturing sites around the world and a network of around 10,000 distributors and retailers.
Founded in Milan in 1872, Pirelli is today the fifth operator in the world in the tyre sector in terms of sales and a leader in the “Premium” sector with a high level of technological content.
The company has been listed on the Milan stock exchange since 1922, it is distinguished by a long industrial tradition and also associated with a capacity for innovation, product quality and brand strength. Today there are 19 Pirelli Tyre plants in the world located on four continents and the group operates in over 160 paesi and employees about 30,000 people around the world. In 2010, revenues, 90% of which are generated outside Italy, amounted to about 4.8 billion euros.
The company produces tyres for cars, motorbikes and industrial vehicles, combining technology with its "Green Performance” strategy which sees the company dedicated to achieving high performance and safety while lowering environmental impact. Among the most successful tyres launched by Pirelli in recent years is the “Cinturato” family for cars, the “Diablo” tyres for motorbikes and the Series 01 for trucks.
Pirelli is today one of the best known brands in the world. Its reputation was further enhanced last year when it won the exclusive contract for Formula 1 for the three years 2011-2013, in addition to the group’s presence in other motorsports which include being sole supplier for Superbike. Committed to the world of sport, Pirelli has since 1995 been the main sponsor of the FC Internazionale football club and this year became an official sponsor of the Russia Football Cup 2011-2012.
Since 1964, the name Pirelli has been inseparably linked to the Pirelli Calendar, which has become an exclusive cult object which each year offers photographic portraits, executed by the world’s most famous photographers, of the some of the most beautiful actresses and models in the world at the international level. To further strengthen the Pirelli brand, the high-tech fashion label Pzero was launched, with lines of innovative clothing and accessories.
In 2009, to safeguard and enhance Pirelli’s cultural and historical heritage, as well promoting the culture of entrepreneurship as a part of a country’s broader cultural heritage, Pirelli created the Fondazione Pirelli, which curates the company’s vast archive and promotes initiatives which represent the company’s corporate culture. The Fondazione has since 2010 been open to the public and is housed at the site of Pirelli’s headquarters in Milan.
Deputy chairman Alberto Pirelli
Deputy chairman Vittorio Malacalza
CEO Pirelli Tyre Francesco Gori
In 1907 the "P lunga" (long P) logo is created and makes its public debt in the first car race in history which was won by Prince Scipione Borghese running Pirelli tyres. Thotry, the Paris-Peking rally. It is still the Group logo today..
The history of Pirelli is not only about rubber. In 1924 the first positive tests were made of the fluid oil cable, invented by Luigi Emanueli for the transportation of energy. It is a revolutionary technology and will be a great success in the following years.
With the end of WW2, that new processes are introduced at the plants, modernizing their technology. With the presentation of the new Cinturato tyre, the company marks the advent of Pirelli radial technology. The 50s are also noted for the creation of what would become a symbol of the city of Milan. In 1955 work began on Pirelli’s new 125 metre tall headquarters designed by Giò Ponti which will be inaugurated in 1960.
During the years of Italy’s economic boom, precisely in 1965, the founder’s son, Alberto Pirelli becomes the group’s honorary chairman at the age of 83 and passes executive leadership to his son Leopoldo, who will guide the company for 25 years. These are the years of the agreement between a Pirelli and Dunlop through which the two groups’ industrial activities are integrated and new technological leap takes place, with the metal belted Cinturato which leads to the birth of the P6, P7 and P8 tyres, radials for cars with low rolling resistance. The agreement with does not deliver the results hope for.
In 1978, Pirelli sells the Pirelli skyscraper to the regional government of Lombardy, while in the mid-1980s the German group Metzeler is acquired, a specialist in motorbike tyres.
In the early 1990s, in particular 1992 and 1993, after a demanding restructuring program begun in 1990 following the failed
takeover attempt for Germany’s Continental, which called for the sale of non-strategic activities in the Diversified Products Sector, the new CEO Marco Tronchetti Provera consolidates a phase of internationalization, with new technologies, new products and above all the entry into emerging markets like the Far East and Africa. In the tyre sector, the P Zero line is launched, destined for the most prestigious top-of-the-range cars. In 1998 the cables and Systems strengthen their leadership in the energy sector with the acquisition of different businesses in the sector and in 2000 the terrestrial optic systems are sold to Cisco and the optical components business is sold to Corning, for a total of over 5 billion euro. With the liquidity deriving from these operations, in 2001 Pirelli, through Olimpia SpA, the company formed with the Benetton Group, Banca Intesa and Unicredit, becomes the shareholder of reference in Telecom Italia, Italy’s biggest telecommunications group, from which it subsequently exits in 2007.
The new millennium sees yet another revolution in the tyre sector: the realization of the MIRS productions process for the automated production of high performance tyres. During these same years, at the Milan Bicocca pilot plant the futuristic automated compounds system comes into operation. The CCM-Continuous Compound Mixing system will subsequently be installed in the group’s main plants around the world. In the real estate field, Pirelli RE is listed on the stock exchange and develops its business to the point of becoming a leader on the Italian market.
In 2005, Pirelli sells its Cables and Energy and Telecommunications Systems activities to Goldman Sachs and the new company takes the name Prysmian. The same year, Pirelli’s international expansion continues with the inauguration of the group’s first tyre production plant in China, in the Shandong province. A year after the opening of the Chinese facility, a plant in Romania follows, in the area of Slatina. In 2007, Pirelli further strengthens its presence in China.
A new phase for the group begins in 2009 with the presentation of the 2009-2011 industrial plan, focused on the rationalization of tyre activities, and the beginning of negotiations with local partners to enter into the Russian market and with the construction in Italy of a new facility in Settimo Torinese. In 2010, Pirelli is focused on the core tyre business, in particular the Premium segment, tyres for the ultra-high end in which the group is already a leader, and on the transformation into a ‘pure tyre company’, which concludes during the year with the disposal of activities in the broad band area, Pirelli Broadband Solutions, and the separation of the real estate activities of Pirelli Re, today Prelios. The construction of a new plant in Mexico is also announced, where production is expected to begin in 2012 to serve the markets of the Nafta area.
with share composition of 60 percent and 40 percent, respectively. The plant of $90 million will be initialized in 2012 with maiden production expected in 2013 and will operate at full capacity of 7 million units in 2016. In 2010, Indonesian motorcycle sales was 7.3 million and are expected to record an all time high of 8 million unit in 2011.
CAMFIN S.p.A. 20.32% (plus 5% held outside the agreement)
Mediobanca S.p.A.
4.61%
Edizione S.r.l. 4.61%
Fondiaria SAI S.p.A.
4.42%
Allianz S.p.A
4.41%
Assicurazioni Generali S.p.A 4.41%
Intesa SanPaolo S.p.A.
1.62%
SINPAR S.p.A 0.63%
Massimo Moratti
0.49%
About 48.6% of capital is floated on the market.
is published annually, and regularly features famous actresses and fashion models. The calendar also features the work of many of the most respected fashion photographers in the world, including Herb Ritz, Richard Avedon
, Mert & Marcus, Peter Lindbergh
, Annie Leibovitz
, and Patrick Demarchelier
.
The Pirelli Internetional Award
is given annually for the best international multimedia involving the communication of Science & Technology conducted entirely on the Internet.
Power is nothing without control is the well known slogan of Pirelli Tyre Company, and is featured in numerous television and print advertisements.
Pirelli is the long-serving main sponsor of Italian football club F.C. Internazionale Milano
.
for a short time. Pirelli's sponsorship of football teams not only happens in Europe, South America is a key market and as a result successful clubs South America have been sponsored by the tyre company. The Brazil
an team Palmeiras, Uruguay
an team Peñarol and Argentinian
side Vélez Sársfield
both had Pirelli as a shirt sponsor. When English Football League Two
side Burton Albion Football Club
built their new stadium in 2005, Pirelli became the title sponsor the new ground. This was because the new stadium, named Pirelli Stadium
lies next to the Pirelli factory in Burton-upon-Trent, Staffordshire
, England. In 2009 Pirelli became the title sponsor of the Chinese Super League
(CSL), China's top tier football league.
program as an initiative to support young rally drivers, organised by Pirelli and the Fédération Internationale de l'Automobile (FIA).
World Superbike Championship since 2007 (along with its support classes, such as the Supersport World Championship).
Pirelli has also been awarded the contract for the control tyre supply in the British Superbike Championship from 2008 until at least 2010.
Pirelli were also the official tyre supplier of the World Rally Championship
replacing BF Goodrich for the 2008 season, with all cars using Pirelli tyres and wearing Pirelli decals until the company withdrew to focus on its Formula 1 commitments at the end of the 2010 season.
Pirelli is the sole tyre supplier in Formula One
, following Bridgestone
's decision to withdraw from the role at the end of . Pirelli previously competed in Formula One from -, - and -.
Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...
, Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
. The company, the world’s fifth largest tyre
Tire
A tire or tyre is a ring-shaped covering that fits around a wheel rim to protect it and enable better vehicle performance by providing a flexible cushion that absorbs shock while keeping the wheel in close contact with the ground...
manufacturer, is present in over 160 countries, has 20 manufacturing sites around the world and a network of around 10,000 distributors and retailers.
Founded in Milan in 1872, Pirelli is today the fifth operator in the world in the tyre sector in terms of sales and a leader in the “Premium” sector with a high level of technological content.
The company has been listed on the Milan stock exchange since 1922, it is distinguished by a long industrial tradition and also associated with a capacity for innovation, product quality and brand strength. Today there are 19 Pirelli Tyre plants in the world located on four continents and the group operates in over 160 paesi and employees about 30,000 people around the world. In 2010, revenues, 90% of which are generated outside Italy, amounted to about 4.8 billion euros.
The company produces tyres for cars, motorbikes and industrial vehicles, combining technology with its "Green Performance” strategy which sees the company dedicated to achieving high performance and safety while lowering environmental impact. Among the most successful tyres launched by Pirelli in recent years is the “Cinturato” family for cars, the “Diablo” tyres for motorbikes and the Series 01 for trucks.
Pirelli is today one of the best known brands in the world. Its reputation was further enhanced last year when it won the exclusive contract for Formula 1 for the three years 2011-2013, in addition to the group’s presence in other motorsports which include being sole supplier for Superbike. Committed to the world of sport, Pirelli has since 1995 been the main sponsor of the FC Internazionale football club and this year became an official sponsor of the Russia Football Cup 2011-2012.
Since 1964, the name Pirelli has been inseparably linked to the Pirelli Calendar, which has become an exclusive cult object which each year offers photographic portraits, executed by the world’s most famous photographers, of the some of the most beautiful actresses and models in the world at the international level. To further strengthen the Pirelli brand, the high-tech fashion label Pzero was launched, with lines of innovative clothing and accessories.
In 2009, to safeguard and enhance Pirelli’s cultural and historical heritage, as well promoting the culture of entrepreneurship as a part of a country’s broader cultural heritage, Pirelli created the Fondazione Pirelli, which curates the company’s vast archive and promotes initiatives which represent the company’s corporate culture. The Fondazione has since 2010 been open to the public and is housed at the site of Pirelli’s headquarters in Milan.
Management structure
Chairman Marco Tronchetti ProveraDeputy chairman Alberto Pirelli
Deputy chairman Vittorio Malacalza
CEO Pirelli Tyre Francesco Gori
History
On January 28th, 1872, the company "G.B. Pirelli & C." is constituted in Milan with the object of producing articles in elastic rubber with the 23 year old engineer Giovanni Battista Pirelli as sole manager. In 1890 production of tyres for “velocipeds” begins and in the first years of the 20th century Pirelli’s international expansion begins with the construction in Spain, near Barcelona, of the group’s first foreign factory.In 1907 the "P lunga" (long P) logo is created and makes its public debt in the first car race in history which was won by Prince Scipione Borghese running Pirelli tyres. Thotry, the Paris-Peking rally. It is still the Group logo today..
The history of Pirelli is not only about rubber. In 1924 the first positive tests were made of the fluid oil cable, invented by Luigi Emanueli for the transportation of energy. It is a revolutionary technology and will be a great success in the following years.
With the end of WW2, that new processes are introduced at the plants, modernizing their technology. With the presentation of the new Cinturato tyre, the company marks the advent of Pirelli radial technology. The 50s are also noted for the creation of what would become a symbol of the city of Milan. In 1955 work began on Pirelli’s new 125 metre tall headquarters designed by Giò Ponti which will be inaugurated in 1960.
During the years of Italy’s economic boom, precisely in 1965, the founder’s son, Alberto Pirelli becomes the group’s honorary chairman at the age of 83 and passes executive leadership to his son Leopoldo, who will guide the company for 25 years. These are the years of the agreement between a Pirelli and Dunlop through which the two groups’ industrial activities are integrated and new technological leap takes place, with the metal belted Cinturato which leads to the birth of the P6, P7 and P8 tyres, radials for cars with low rolling resistance. The agreement with does not deliver the results hope for.
In 1978, Pirelli sells the Pirelli skyscraper to the regional government of Lombardy, while in the mid-1980s the German group Metzeler is acquired, a specialist in motorbike tyres.
In the early 1990s, in particular 1992 and 1993, after a demanding restructuring program begun in 1990 following the failed
takeover attempt for Germany’s Continental, which called for the sale of non-strategic activities in the Diversified Products Sector, the new CEO Marco Tronchetti Provera consolidates a phase of internationalization, with new technologies, new products and above all the entry into emerging markets like the Far East and Africa. In the tyre sector, the P Zero line is launched, destined for the most prestigious top-of-the-range cars. In 1998 the cables and Systems strengthen their leadership in the energy sector with the acquisition of different businesses in the sector and in 2000 the terrestrial optic systems are sold to Cisco and the optical components business is sold to Corning, for a total of over 5 billion euro. With the liquidity deriving from these operations, in 2001 Pirelli, through Olimpia SpA, the company formed with the Benetton Group, Banca Intesa and Unicredit, becomes the shareholder of reference in Telecom Italia, Italy’s biggest telecommunications group, from which it subsequently exits in 2007.
The new millennium sees yet another revolution in the tyre sector: the realization of the MIRS productions process for the automated production of high performance tyres. During these same years, at the Milan Bicocca pilot plant the futuristic automated compounds system comes into operation. The CCM-Continuous Compound Mixing system will subsequently be installed in the group’s main plants around the world. In the real estate field, Pirelli RE is listed on the stock exchange and develops its business to the point of becoming a leader on the Italian market.
In 2005, Pirelli sells its Cables and Energy and Telecommunications Systems activities to Goldman Sachs and the new company takes the name Prysmian. The same year, Pirelli’s international expansion continues with the inauguration of the group’s first tyre production plant in China, in the Shandong province. A year after the opening of the Chinese facility, a plant in Romania follows, in the area of Slatina. In 2007, Pirelli further strengthens its presence in China.
A new phase for the group begins in 2009 with the presentation of the 2009-2011 industrial plan, focused on the rationalization of tyre activities, and the beginning of negotiations with local partners to enter into the Russian market and with the construction in Italy of a new facility in Settimo Torinese. In 2010, Pirelli is focused on the core tyre business, in particular the Premium segment, tyres for the ultra-high end in which the group is already a leader, and on the transformation into a ‘pure tyre company’, which concludes during the year with the disposal of activities in the broad band area, Pirelli Broadband Solutions, and the separation of the real estate activities of Pirelli Re, today Prelios. The construction of a new plant in Mexico is also announced, where production is expected to begin in 2012 to serve the markets of the Nafta area.
Overseas expansion
Pirelli & C SpA and PT Astra Autoparts Tbk has agreed to make a new tire plant in IndonesiaIndonesia
Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...
with share composition of 60 percent and 40 percent, respectively. The plant of $90 million will be initialized in 2012 with maiden production expected in 2013 and will operate at full capacity of 7 million units in 2016. In 2010, Indonesian motorcycle sales was 7.3 million and are expected to record an all time high of 8 million unit in 2011.
Shareholding structure
Of total Pirelli ordinary share capital, 45.5% is bound by a shareholder agreement between the following shareholders:CAMFIN S.p.A. 20.32% (plus 5% held outside the agreement)
Mediobanca S.p.A.
Mediobanca
Mediobanca is an Italian investment bank founded in 1946 at the initiative of Raffaele Mattioli and Enrico Cuccia to facilitate the post-World War II reconstruction of Italian industry.Enrico Cuccia led Mediobanca from 1946 to 1982...
4.61%
Edizione S.r.l. 4.61%
Fondiaria SAI S.p.A.
Fondiaria-Sai
Fondiaria-Sai S.p.A. is an Italian financial services company based in Florence, founded by the merger of Società Assicuratrice Industriale and La Fondiaria Assicurazioni in 2002. The company is particularly active in the insurance sector, where it underwrites life, property, casualty and marine...
4.42%
Allianz S.p.A
Allianz
SE is a global financial services company headquartered in Munich, Germany. Its core business and focus is insurance. As of 2010, it was the world's 12th-largest financial services group and 23rd-largest company according to a composite measure by Forbes magazine.Its Allianz Global Investors...
4.41%
Assicurazioni Generali S.p.A 4.41%
Intesa SanPaolo S.p.A.
Intesa Sanpaolo
Intesa Sanpaolo is a banking group resulting from the merger between Banca Intesa and Sanpaolo IMI based in Turin, Italy. It has clear leadership in the Italian market and a minor but growing international presence focused on Central-Eastern Europe, the Middle East and North Africa Intesa Sanpaolo...
1.62%
SINPAR S.p.A 0.63%
Massimo Moratti
Massimo Moratti
Massimo Moratti is an Italian oil tycoon. He is the owner and President of Italian football team Football Club Internazionale Milano, and Chief Executive Officer of Saras S.p.A.-Life and career:...
0.49%
About 48.6% of capital is floated on the market.
Marketing
The Pirelli CalendarPirelli Calendar
The Pirelli Calendar is a trade calendar published by the Pirelli company's UK subsidiary. It has become an annual publication that dates back to 1964....
is published annually, and regularly features famous actresses and fashion models. The calendar also features the work of many of the most respected fashion photographers in the world, including Herb Ritz, Richard Avedon
Richard Avedon
Richard Avedon was an American photographer. An obituary published in The New York Times said that "his fashion and portrait photographs helped define America's image of style, beauty and culture for the last half-century."-Photography career:Avedon was born in New York City to a Jewish Russian...
, Mert & Marcus, Peter Lindbergh
Peter Lindbergh
Peter Lindbergh, born Peter Brodbeck, is a German photographer and filmmaker, born on November 23, 1944 in Leszno, Poland. He currently lives in Paris, New York and Arles....
, Annie Leibovitz
Annie Leibovitz
Anna-Lou "Annie" Leibovitz is an American portrait photographer.-Early life and education:Born in Waterbury, Connecticut, Leibovitz is the third of six children. She is a third-generation American whose great-grandparents were Jewish immigrants, from Central and Eastern Europe. Her father's...
, and Patrick Demarchelier
Patrick Demarchelier
Patrick Demarchelier is a French fashion photographer.-Life:Born near Paris in 1943 to a modest family, he spent his childhood in Le Havre with his mother and four brothers. For his seventeenth birthday, his stepfather bought him his first Eastman Kodak camera...
.
The Pirelli Internetional Award
Pirelli Internetional Award
The Pirelli Internetional Award was first offered in 1996, as the first international multimedia competition for the communication of science & technology conducted entirely on the internet. Since then, annual awards have been granted to the best multimedia presentations focussing on themes...
is given annually for the best international multimedia involving the communication of Science & Technology conducted entirely on the Internet.
Power is nothing without control is the well known slogan of Pirelli Tyre Company, and is featured in numerous television and print advertisements.
Pirelli is the long-serving main sponsor of Italian football club F.C. Internazionale Milano
F.C. Internazionale Milano
Football Club Internazionale Milano, often referred to as Internazionale or simply Inter, is a professional Italian football club based in Milan, Italy. Outside Italy, the club is often called Inter Milan. They are the reigning FIFA Club World champions and Coppa Italia holders.Inter have always...
.
Football
Pirelli has a history of sponsoring football teams. Pirelli is well known for its long term primary sponsorship of the Italian football team Internazionale. Pirelli previously appeared as a sponsor on the shirts of the Maltese football club VallettaValletta F.C.
Valletta Football Club is a Maltese football club based in Valletta, the capital city of Malta. Valletta F.C. has the strongest support on the island...
for a short time. Pirelli's sponsorship of football teams not only happens in Europe, South America is a key market and as a result successful clubs South America have been sponsored by the tyre company. The Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
an team Palmeiras, Uruguay
Uruguay
Uruguay ,officially the Oriental Republic of Uruguay,sometimes the Eastern Republic of Uruguay; ) is a country in the southeastern part of South America. It is home to some 3.5 million people, of whom 1.8 million live in the capital Montevideo and its metropolitan area...
an team Peñarol and Argentinian
Argentina
Argentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...
side Vélez Sársfield
Club Atlético Vélez Sársfield
Club Atlético Vélez Sársfield is a sports club based in the Liniers neighborhood of western Buenos Aires, Argentina. Vélez is best known for its football team, that plays in the Argentine Primera División, the top level of the Argentine league system...
both had Pirelli as a shirt sponsor. When English Football League Two
Football League Two
Football League Two is the third-highest division of The Football League and fourth-highest division overall in the English football league system....
side Burton Albion Football Club
Burton Albion F.C.
Burton Albion Football Club are a professional English football club based in the town of Burton upon Trent, Staffordshire. The club's home ground is the Pirelli Stadium, having moved from Eton Park in 2005...
built their new stadium in 2005, Pirelli became the title sponsor the new ground. This was because the new stadium, named Pirelli Stadium
Pirelli Stadium
The Pirelli Stadium is an association football stadium on Princess Way in Burton upon Trent, East Staffordshire, England. It was built in 2005 and is the current home of Burton Albion F.C., replacing the club's old Eton Park home, also on Princess Way, which was demolished and developed into housing...
lies next to the Pirelli factory in Burton-upon-Trent, Staffordshire
Staffordshire
Staffordshire is a landlocked county in the West Midlands region of England. For Eurostat purposes, the county is a NUTS 3 region and is one of four counties or unitary districts that comprise the "Shropshire and Staffordshire" NUTS 2 region. Part of the National Forest lies within its borders...
, England. In 2009 Pirelli became the title sponsor of the Chinese Super League
Chinese Super League
The Chinese Football Association Super League , commonly known as Chinese Super League or CSL, currently known as the Pirelli Chinese Football Association Super League for sponsorship reasons, is the highest tier of professional association football in China, operating under the auspices of the...
(CSL), China's top tier football league.
Rally
Pirelli also supports rally with their Pirelli Star DriverPirelli Star Driver
Pirelli Star Driver is an initiative to support young rally drivers, organised by Pirelli and the Fédération Internationale de l'Automobile .-History:...
program as an initiative to support young rally drivers, organised by Pirelli and the Fédération Internationale de l'Automobile (FIA).
Motorsport
Pirelli is the only allowed tyre brand in the FIMFédération Internationale de Motocyclisme
The Fédération Internationale de Motocyclisme is the governing body of motorcycle racing. It represents 103 national motorcycle federations that are divided into six regional continental unions....
World Superbike Championship since 2007 (along with its support classes, such as the Supersport World Championship).
Pirelli has also been awarded the contract for the control tyre supply in the British Superbike Championship from 2008 until at least 2010.
Pirelli were also the official tyre supplier of the World Rally Championship
World Rally Championship
The World Rally Championship is a rallying series organised by the FIA, culminating with a champion driver and manufacturer. The driver's world championship and manufacturer's world championship are separate championships, but based on the same point system. The series currently consists of 13...
replacing BF Goodrich for the 2008 season, with all cars using Pirelli tyres and wearing Pirelli decals until the company withdrew to focus on its Formula 1 commitments at the end of the 2010 season.
Pirelli is the sole tyre supplier in Formula One
Formula One
Formula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" designation in the name refers to a set of rules with which...
, following Bridgestone
Bridgestone
The is a multinational rubber conglomerate founded in 1931 by in the city of Kurume, Fukuoka, Japan. The name Bridgestone comes from a calque translation and transposition of ishibashi, meaning "stone bridge" in Japanese....
's decision to withdraw from the role at the end of . Pirelli previously competed in Formula One from -, - and -.
See also
- List of Italian companies
- Pirelli CalendarPirelli CalendarThe Pirelli Calendar is a trade calendar published by the Pirelli company's UK subsidiary. It has become an annual publication that dates back to 1964....
- Formula One tyresFormula One tyresFormula One tyres play a significant role in the performance of a Formula One car. The tyres have undergone significant changes throughout the history of Formula One, with different manufacturers and specifications used in the sport.-History:...
External links
- PirelliTyre.com Pirelli Tyres Worldwide
- Yahoo! Pirelli & C. SpA Company Profile