Pivara MB
Encyclopedia
Novosadska pivara (full legal name: Pivara MB d.o.o. za proizvodnju piva Novi Sad) was a brewery in Serbia
owned by Heineken International. Registered as a limited liabilty company, it started production in 2003 and is the youngest brewery operating in the country.
Located in the Serbian province of Vojvodina
, in the city of Novi Sad
, at Temerinski put 50, the brewery was founded as part of TUP Rodić M&B Company d.o.o.. Through aggressive marketing campaign that featured a "Svetsko, a naše" slogan and a series of public personalities such as Lazar Ristovski
, Ceca Ražnatović, and Pierluigi Collina
, it quickly established its MB pivo brand. For the 2004/2005 basketball season, the company was the main sponsor of KK Partizan
.
At the time when Rodić Company decided to sell the brewery in December 2007, it held 7% of Serbian beer market with annual production of 1.5 million hectolitres, placing it fourth - behind Apatinska pivara
, Carlsberg Srbija
, and Efes Srbija.
On December 5, 2007, Dutch beer producer Heineken International announced its purchase of Pivara MB. The amount of transaction was not disclosed. The takeover was finalized on February 19, 2008 at which time it was also announced that the company is changing its name to Brauerei MB.
In October 2008, Heineken's Braurei MB (Novi Sad facilities) merged with Efes Srbija (had two breweries: Pančevo and Zaječar) to establish a new entity - Ujedinjene srpske pivare (United Breweries of Serbia).
Serbia
Serbia , officially the Republic of Serbia , is a landlocked country located at the crossroads of Central and Southeast Europe, covering the southern part of the Carpathian basin and the central part of the Balkans...
owned by Heineken International. Registered as a limited liabilty company, it started production in 2003 and is the youngest brewery operating in the country.
Located in the Serbian province of Vojvodina
Vojvodina
Vojvodina, officially called Autonomous Province of Vojvodina is an autonomous province of Serbia. Its capital and largest city is Novi Sad...
, in the city of Novi Sad
Novi Sad
Novi Sad is the capital of the northern Serbian province of Vojvodina, and the administrative centre of the South Bačka District. The city is located in the southern part of Pannonian Plain on the Danube river....
, at Temerinski put 50, the brewery was founded as part of TUP Rodić M&B Company d.o.o.. Through aggressive marketing campaign that featured a "Svetsko, a naše" slogan and a series of public personalities such as Lazar Ristovski
Lazar Ristovski
Lazar "Laza" Ristovski is a Serbian actor, director, producer and writer. He has appeared on stage about 4000 times, and starred in over 40 films, TV series and TV dramas, mostly in lead roles.-Biography:...
, Ceca Ražnatović, and Pierluigi Collina
Pierluigi Collina
Pierluigi Collina is a former Italian football referee. He is still involved in football as non-paid consultant to the Italian Football Referees Association , and is a member of the UEFA Referees Committee...
, it quickly established its MB pivo brand. For the 2004/2005 basketball season, the company was the main sponsor of KK Partizan
KK Partizan
Košarkaški klub Partizan is a Serbian professional basketball club. It is part of the multi-sports Belgrade-based club Partizan. The club competes in the Serbian League, Adriatic League and the Euroleague....
.
At the time when Rodić Company decided to sell the brewery in December 2007, it held 7% of Serbian beer market with annual production of 1.5 million hectolitres, placing it fourth - behind Apatinska pivara
Apatinska pivara
Apatin Brewery Apatinska Brewery is a member of the StarBev Group, based in Apatin. Its commercial center is in Belgrade, while it has distribution centers in Odžaci, Inđija, Mladenovac, Novi Sad, Čačak and Niš.-Location:...
, Carlsberg Srbija
Carlsberg Srbija
Carlsberg Srbija is a beer brewery in Serbia, majority owned by Danish Carlsberg Group since 2003. Known by its signature brand Lav pivo, it is located in the village of Čelarevo in Bačka Palanka municipality and has around 500 employees...
, and Efes Srbija.
On December 5, 2007, Dutch beer producer Heineken International announced its purchase of Pivara MB. The amount of transaction was not disclosed. The takeover was finalized on February 19, 2008 at which time it was also announced that the company is changing its name to Brauerei MB.
In October 2008, Heineken's Braurei MB (Novi Sad facilities) merged with Efes Srbija (had two breweries: Pančevo and Zaječar) to establish a new entity - Ujedinjene srpske pivare (United Breweries of Serbia).