Placid Casual is the Cardiff

Cardiff

Cardiff is the capital, largest city and most populous county of Wales and the 10th largest city in the United Kingdom. The city is Wales' chief commercial centre, the base for most national cultural and sporting institutions, the Welsh national media, and the seat of the National Assembly for...

 based record label

Record label

In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

 set up in 1998 by Super Furry Animals

Super Furry Animals

Super Furry Animals are a Welsh rock band that lean towards psychedelic rock and electronic experimentation. Since their formation in Cardiff, Wales in 1993, the band has consisted of Gruff Rhys , Huw Bunford , Guto Pryce , Cian Ciaran and Dafydd Ieuan Super Furry Animals are a Welsh rock band...

.

According to the label's website "Placid Casual retains an amateur status and an a&r policy of blatant nepotism. We exist to expose to the world (when we can be bothered), songs that come our way that may be ignored otherwise." The Independent

The Independent

The Independent is a British national morning newspaper published in London by Independent Print Limited, owned by Alexander Lebedev since 2010. It is nicknamed the Indy, while the Sunday edition, The Independent on Sunday, is the Sindy. Launched in 1986, it is one of the youngest UK national daily...

has described the label as an "enterprise run by passion not for profit".

Super Furry Animals released their Welsh language

Welsh language

Welsh is a member of the Brythonic branch of the Celtic languages spoken natively in Wales, by some along the Welsh border in England, and in Y Wladfa...

 album Mwng

Mwng

Mwng is the fourth studio album by Welsh rock band the Super Furry Animals, and the first by the group to have lyrics written entirely in the Welsh language. Mwng was released on 15 May 2000 on the band's own record label, Placid Casual, following the demise of their former label Creation...

on the label before leaving to sign with Epic Records

Epic Records

Epic Records is an American record label, owned by Sony Music Entertainment. Though it was originally conceived as a jazz imprint, it has since expanded to represent various genres. L.A...

.

Gruff Rhys

Gruff Rhys

Gruffydd Maredudd Bowen Rhys is a Welsh musician, performing solo and with several bands, including Super Furry Animals who obtained mainstream success in the 1990s. He also most recently formed the electro-pop outfit Neon Neon with Boom Bip. Their album Stainless Style was nominated for the 2008...

 also released his debut solo album, Yr Atal Genhedlaeth

Yr Atal Genhedlaeth

Yr Atal Genhedlaeth is the debut solo album by Super Furry Animals frontman Gruff Rhys. Entirely in the language of Welsh, the title of the album and many of the songs are plays on words and puns that might not be obvious even to a Welsh-speaker:...

, on the label in 2005.

External links

• Placid Casual website