Playboy One was a free-to-air

Free-to-air

Free-to-air describes television and radio services broadcast in clear form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscription or one-off fee...

 satellite television

Satellite television

Satellite television is television programming delivered by the means of communications satellite and received by an outdoor antenna, usually a parabolic mirror generally referred to as a satellite dish, and as far as household usage is concerned, a satellite receiver either in the form of an...

 channel in the United Kingdom, the only permanently free-to-air television station operated by Playboy Enterprises

Playboy Enterprises

Playboy Enterprises, Inc. is a privately held global media and lifestyle company founded by Hugh Marston Hefner to manage the Playboy magazine empire. Its programming and content are available worldwide on television networks, Websites, mobile platforms and radio...

.

The channel aimed to attract men to the pay-per-view

Pay-per-view

Pay-per-view provides a service by which a television audience can purchase events to view via private telecast. The broadcaster shows the event at the same time to everyone ordering it...

 Playboy TV

Playboy TV

Playboy TV is a premium monthly subscription television channel. Since its launch in 1982 in partnership with Cablevision which eventually sold their share back to Playboy, Playboy TV has become a leading entertainment channel for adult entertainment...

, operating on the same satellite service. Despite a low profile, it steadily increased its ratings. As of the week ending 7 January 2007, BARB

Barb

Barb may refer to:* A backward-facing point on a fish hook or similar implement, rendering extraction from the victim's flesh more difficult* Wind barbs for each station on a map of reported weather conditions...

 were quoting a weekly reach of 1,122,000 (2.5%)

The channel was replaced by the subscription-based Paul Raymond channel in October 2008 called Paul Raymond TV.