Pleasure Principle (fashion)
Encyclopedia
Pleasure Principle is a fashion label
founded in 2002 and is a collaboration between New York based artists/designers Adrian Cowen and Diva Pittala.
The inspiration for the collection was to bring a conceptual artistic approach to fashion design
particularly to the area of sportswear.
This initially took the form of developing garments from jersey that can be worn in multiple ways and yet are restrained in construction by the parameters of the simple t-shirt.
Graphic elements offer glimpses of an imagined identity, and often reflect the dark side of pleasure - hence the freudian 'pleasure principle' name.
The collection is today represented by some of the world's most forward thinking retailers such as Seven New York, Luisa Via Roma, Corso Como Seoul, Harvey Nichols
HK, La Garçonne, Maxfield, and Apartment in Berlin.
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
founded in 2002 and is a collaboration between New York based artists/designers Adrian Cowen and Diva Pittala.
The inspiration for the collection was to bring a conceptual artistic approach to fashion design
Fashion design
Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories....
particularly to the area of sportswear.
This initially took the form of developing garments from jersey that can be worn in multiple ways and yet are restrained in construction by the parameters of the simple t-shirt.
Graphic elements offer glimpses of an imagined identity, and often reflect the dark side of pleasure - hence the freudian 'pleasure principle' name.
The collection is today represented by some of the world's most forward thinking retailers such as Seven New York, Luisa Via Roma, Corso Como Seoul, Harvey Nichols
Harvey Nichols
Harvey Nichols, founded in 1813, is an upmarket department store chain. Its original store is in London. Founded in 1813 as a linen shop, it sells many international brands of clothing for women and men, fashion accessories, beauty products, wine and food...
HK, La Garçonne, Maxfield, and Apartment in Berlin.