PointCast Media
Encyclopedia
PointCast Media, now defunct, was a pay per click feed and keyword advertising company. The privately held firm developed an Ad Keyword Network, as an industry pioneer it was one of the first organizations to aggregate paid search listing from the leading pay for search firms. PointCast Media had offices in New York and London.
PointCast Media was an adserving software by Bramar Inc. at the start of the Dot-com era. During the heyday of the dot-com, its ad serving technology was licensed exclusively by BCN Inc. BCN was a banner advertising company that was considered one of the top 3 banner advertising delivey networks, generating over 2 billion banner click throughs a month at click conversion ratios as high as 4.9%. The competitors of BCN were ValueClick
and DoubleClick
. BCN Inc had established their advertising network as one of the largest in the USA with over 5,000 website
publishers.
At its height, BCN Inc. offered $125 million in 1998 for the ad serving technology, but Bramar Inc. declined the sale. Since Bramar had only one client for its advanced adserving software and had been pre-paid the licensee fee until 2006 the company was restricted in licensing the software to any other companies until the 10 year agreement expired. In 2001 BCN Inc. saw a dramatic decline in banner advertising and ceased operations during that year. Later in 2001 executives from the defunct BCN Inc with a London, UK based venture capitalist approached Bramar Inc and purchased the PointCast Media ad serving platform.
PointCast Media was an adserving software by Bramar Inc. at the start of the Dot-com era. During the heyday of the dot-com, its ad serving technology was licensed exclusively by BCN Inc. BCN was a banner advertising company that was considered one of the top 3 banner advertising delivey networks, generating over 2 billion banner click throughs a month at click conversion ratios as high as 4.9%. The competitors of BCN were ValueClick
ValueClick
ValueClick is a Westlake Village, CA-based online advertising company, which provides online advertising campaigns and programs for advertisers and advertising agency customers in the United States and internationally....
and DoubleClick
DoubleClick
DoubleClick is a subsidiary of Google that develops and provides Internet ad serving services. Its clients include agencies, marketers and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa USA, Nike, Carlsberg among others...
. BCN Inc had established their advertising network as one of the largest in the USA with over 5,000 website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
publishers.
At its height, BCN Inc. offered $125 million in 1998 for the ad serving technology, but Bramar Inc. declined the sale. Since Bramar had only one client for its advanced adserving software and had been pre-paid the licensee fee until 2006 the company was restricted in licensing the software to any other companies until the 10 year agreement expired. In 2001 BCN Inc. saw a dramatic decline in banner advertising and ceased operations during that year. Later in 2001 executives from the defunct BCN Inc with a London, UK based venture capitalist approached Bramar Inc and purchased the PointCast Media ad serving platform.