Pollo Campero
Encyclopedia
Americas
The Americas, or America , are lands in the Western hemisphere, also known as the New World. In English, the plural form the Americas is often used to refer to the landmasses of North America and South America with their associated islands and regions, while the singular form America is primarily...
and one of the world's largest fast food chains in the fried chicken market. Pollo Campero was founded in 1971 under the leadership of Guatemala
Guatemala
Guatemala is a country in Central America bordered by Mexico to the north and west, the Pacific Ocean to the southwest, Belize to the northeast, the Caribbean to the east, and Honduras and El Salvador to the southeast...
businessman Dionisio Gutierrez and was later exported to other continents.
Campero has restaurants in Guatemala
Guatemala
Guatemala is a country in Central America bordered by Mexico to the north and west, the Pacific Ocean to the southwest, Belize to the northeast, the Caribbean to the east, and Honduras and El Salvador to the southeast...
, El Salvador, Costa Rica
Costa Rica
Costa Rica , officially the Republic of Costa Rica is a multilingual, multiethnic and multicultural country in Central America, bordered by Nicaragua to the north, Panama to the southeast, the Pacific Ocean to the west and the Caribbean Sea to the east....
, Ecuador
Ecuador
Ecuador , officially the Republic of Ecuador is a representative democratic republic in South America, bordered by Colombia on the north, Peru on the east and south, and by the Pacific Ocean to the west. It is one of only two countries in South America, along with Chile, that do not have a border...
, Honduras
Honduras
Honduras is a republic in Central America. It was previously known as Spanish Honduras to differentiate it from British Honduras, which became the modern-day state of Belize...
, Nicaragua
Nicaragua
Nicaragua is the largest country in the Central American American isthmus, bordered by Honduras to the north and Costa Rica to the south. The country is situated between 11 and 14 degrees north of the Equator in the Northern Hemisphere, which places it entirely within the tropics. The Pacific Ocean...
, Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
, People's Republic of China
People's Republic of China
China , officially the People's Republic of China , is the most populous country in the world, with over 1.3 billion citizens. Located in East Asia, the country covers approximately 9.6 million square kilometres...
, Indonesia
Indonesia
Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...
, India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
, the Kingdom of Bahrain, and the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. Campero has over 320 locations, including 50 in the United States. According to Hispanic Business
Hispanic Business
Hispanic Business, Inc. is a media company based in Goleta, California, in the United States of America. The firm was founded by Jesús Chavarría in 1979 and its publications are oriented towards Hispanic professionals and entrepreneurs.-Publications:...
Magazine, overall average sales in the U.S. average $1.9 million per location. In 2002, Pollo Campero partnered with Adir Restaurants Corp., a sister company to La Curacao
La Curacao
La Curacao is a southwestern retailer that serves the Hispanic market. The retailer has nine stores in Southern California and one in Phoenix. La Curacao ranks among the top 100 consumer electronics retailers in the U.S...
, to open up the first location in the U.S. in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
. The restaurant had one million dollars in sales in its first 47 days.
The chain's U.S. headquarters are located in the Lincoln Centre Tower II in Dallas, Texas
Texas
Texas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...
.
History
According to the company's website, the first Campero restaurant opened in Latin America in 1971 by the Gutierrez family, who continues to operate it today. the Current CEO Juan Jose Gutierrez. In 2002, the first U.S. Campero location opened in Los Angeles. There are now more than 50 locations across the United States in 15 states, and more than 300 Pollo Campero restaurants globally.On November 14, 2007, Pollo Campero signed a deal with Wal-Mart
Wal-Mart
Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...
to begin opening outlets in select Wal-Marts in 2008.