Pop Secret
Encyclopedia
Pop Secret is a brand
of popcorn
produced by Diamond Foods who bought it from General Mills
in September 2008. It was launched to the public in 1984.
Previously it was manufactured by Weaver Mills.
Pop Secret formerly sponsored an annual NASCAR
race called the "Pop Secret Microwave Pop Secret created a variety of colored popcorn called Pop Qwiz in the early-1990s. Colors included yellow, blue, green, and a mystery bag with a surprise color.
Pop Secret created the What's Your Pop Secret? Theatre, which showcased and supported independent film makers. Pop Secret continues to support Film Independent (FIND), a non profit organization that helps increase diversity in film making within the industry.
A troupe of independent writers, film makers, and animators created Pop Secret Mountain, a fan site devoted to the product. The site was panned by the advertising community as being blatantly corporate.
It is a product of Campbell Soup Company
's Labels For Education program, replacing General Mills' Box Tops For Education after Diamond Foods bought it.
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of popcorn
Popcorn
Popcorn, or popping corn, is corn which expands from the kernel and puffs up when heated. Corn is able to pop because, like sorghum, quinoa and millet, its kernels have a hard moisture-sealed hull and a dense starchy interior. This allows pressure to build inside the kernel until an explosive...
produced by Diamond Foods who bought it from General Mills
General Mills
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...
in September 2008. It was launched to the public in 1984.
Previously it was manufactured by Weaver Mills.
Pop Secret formerly sponsored an annual NASCAR
NASCAR
The National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...
race called the "Pop Secret Microwave Pop Secret created a variety of colored popcorn called Pop Qwiz in the early-1990s. Colors included yellow, blue, green, and a mystery bag with a surprise color.
Pop Secret created the What's Your Pop Secret? Theatre, which showcased and supported independent film makers. Pop Secret continues to support Film Independent (FIND), a non profit organization that helps increase diversity in film making within the industry.
A troupe of independent writers, film makers, and animators created Pop Secret Mountain, a fan site devoted to the product. The site was panned by the advertising community as being blatantly corporate.
It is a product of Campbell Soup Company
Campbell Soup Company
Campbell Soup Company , also known as Campbell's, is an American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey...
's Labels For Education program, replacing General Mills' Box Tops For Education after Diamond Foods bought it.