Positivo Informática is a Brazil

Brazil

Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

ian technology company headquartered in Curitiba

Curitiba

Curitiba is the capital of the Brazilian state of Paraná. It is the largest city with the biggest economy of both Paraná and southern Brazil. The population of Curitiba numbers approximately 1.75 million people and the latest GDP figures for the city surpass US$61 billion according to...

. It is the Information Technology arm of the larger organization Grupo Positvo. It is the largest computer

Computer

A computer is a programmable machine designed to sequentially and automatically carry out a sequence of arithmetic or logical operations. The particular sequence of operations can be changed readily, allowing the computer to solve more than one kind of problem...

 manufacturer in Latin America

Latin America

Latin America is a region of the Americas where Romance languages  – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...

 and the tenth largest in the world.

In addition to computers, produces educational software

Educational software

Educational software is computer software, the primary purpose of which is teaching or self-learning.-Early History, 1940s - 1970s:The use of computer hardware and software in education and training dates to the early 1940s, when American researchers developed flight simulators which used analog...

, electronic game

Electronic game

An electronic game is a game that employs electronics to create an interactive system with which a player can play. The most common form of electronic game today is the video game, and for this reason the terms are often mistakenly used synonymously. Other common forms of electronic game include...

s and set-top box

Set-top box

A set-top box or set-top unit is an information appliance device that generally contains a tuner and connects to a television set and an external source of signal, turning the signal into content which is then displayed on the television screen or other display device.-History:Before the...

 for Brazilian digital television.

The company invests in innovative solutions that integrate hardware, which results in products and services tailored to the consumer. It is present in more than 5000 Brazilian cities and has a strong performance in retail, public, and corporate markets.

It is listed on the Novo Mercado

Novo Mercado

Novo Mercado is a listing segment of BM&F Bovespa for the trading of shares issued by companies that commit themselves voluntarily to adopt corporate governance practices in addition to those that are required by law....

 of BM&F Bovespa.

Brazil market share

• 16.1% total PC sales (2009)
• 24.7% official market sales (2009)
• 29.9% retail market share

Target market

In 2004, Positivo began actively targeting the retail market. Positivo was primarily focused on middle-class families who likely had never been able to purchase a home personal computer previously. Positivo creates lower-cost computers which are more accessible to the growing middle class in Brazil given their low cost: with financing, the cheapest of these PCs can be paid off for $30/month, making it possible to reach families making ~$270/month. These computers are designed to serve both as a TV and a personal computer.

Now, Positivo makes a wider range of computers costing up to $2000 targeted toward higher-income customers.

Products/Services

According to Grupo Positivo, Positivo Informática:

• Manufactures microcomputers
• Develops education software
• Runs education portals (e.g., Portal Educacional, Portal Aprende Brasil, Portal Positivo and Portal Universitário)
• Provides teacher training and educational and technical support for Grupo Positivo partner schools