Post Cereals
Overview
Postum
Postum was a powdered roasted grain beverage sold by the Kraft Foods company as a coffee substitute. The caffeine-free beverage mix was created by Postum Cereal Company founder C. W. Post in 1895 and marketed as a healthful alternative to coffee...
, a "cereal beverage," developed by Post in Battle Creek, Michigan
Battle Creek, Michigan
Battle Creek is a city in the U.S. state of Michigan, in northwest Calhoun County, at the confluence of the Kalamazoo and Battle Creek Rivers. It is the principal city of the Battle Creek, Michigan Metropolitan Statistical Area , which encompasses all of Calhoun county...
. The first cereal, Grape-Nuts
Grape-Nuts
Grape-Nuts is a breakfast cereal developed by C. W. Post in 1897. Post was a patient and later competitor of the 19th-century breakfast food innovator, Dr. John Harvey Kellogg. Despite its name, the cereal contains neither grapes nor nuts. The cereal is actually made from wheat and barley, in later...
, was developed in 1897. Post has its headquarters in the Bank of America Plaza
Bank of America Plaza (St. Louis)
The Bank of America Plaza is an award-winning skyscraper located in Downtown St. Louis, Missouri. Formerly Boatmen's Bancshares of St. Louis and First National Bank, the tower is 384 ft tall and has 31 floors. Built in 1982, it comprises , and has a view of the downtown skyline. It is the fourth...
in downtown
Downtown St. Louis
Downtown St. Louis is the central business district of St. Louis, Missouri, the hub of tourism and entertainment, and the anchor of the St. Louis metropolitan area. The downtown is bounded by Cole Street to the north, the river front to the east, Chouteau Avenue to the south, and Jefferson Avenue...
St. Louis, Missouri
St. Louis, Missouri
St. Louis is an independent city on the eastern border of Missouri, United States. With a population of 319,294, it was the 58th-largest U.S. city at the 2010 U.S. Census. The Greater St...
.
The Postum Cereals company, after acquiring Jell-O
Jell-O
Jell-O is a brand name belonging to U.S.-based Kraft Foods for a number of gelatin desserts, including fruit gels, puddings and no-bake cream pies. The brand's popularity has led to it being used as a generic term for gelatin dessert across the U.S. and Canada....
gelatin in 1925, Baker's chocolate
Baker's chocolate (brand)
Baker's Chocolate is a brand name for the line of baking chocolates made by the Kraft Foods corporation. Products include a variety of bulk chocolates, including white and unsweetened, and sweetened coconut flakes...
in 1927, Maxwell House
Maxwell House
Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods. Introduced in 1892, it is named in honor of the Maxwell House Hotel in Nashville, Tennessee. For many years until the late 1980s it was the largest-selling coffee in the U.S. and is currently second behind...
coffee in 1928, and other food brands, changed its name to General Foods Corporation in 1929.
Unanswered Questions