Potiche
Encyclopedia
Potiche is a 2010 French-Belgian comedy film directed by François Ozon
François Ozon
François Ozon is a French film director and screenwriter and whose films are usually characterized by sharp satirical wit and a freewheeling view on human sexuality....

, based on the play of the same name by Pierre Barillet and Jean-Pierre Grédy. It stars Catherine Deneuve
Catherine Deneuve
Catherine Deneuve is a French actress. She gained recognition for her portrayal of aloof and mysterious beauties in films such as Repulsion and Belle de jour . Deneuve was nominated for an Academy Award for Best Actress in 1993 for her performance in Indochine; she also won César Awards for that...

, Gérard Depardieu
Gérard Depardieu
Gérard Xavier Marcel Depardieu is a French actor and filmmaker. He is a Chevalier of the Légion d'honneur, Chevalier of the Ordre national du Mérite and has twice won the César Award for Best Actor...

, Fabrice Luchini
Fabrice Luchini
Fabrice Luchini is a French stage and film actor.-Biography:Fabrice Luchini was born in Île-de-France, Paris, into an Italian immigrant family, who were fruit and vegetable vendors. He grew up around the neighbourhood of Goutte d'Or in Paris's 18th arrondissement...

, Karin Viard
Karin Viard
Karin Viard is a multi-award-winning French actress. She made her film debut in Tatie Danielle in 1990.Since then she has appeared in such films as Delicatessen, L'Emploi du temps , Adultère, mode d'emploi and La parenthèse enchantée.She was a member of the 2003 Cannes Film Festival...

, Judith Godrèche and Jérémie Renier
Jérémie Renier
Jérémie Renier is a Belgian actor. He lives in Paris, France. His film debut was in the critically praised La Promesse , directed by Luc and Jean-Pierre Dardenne. He became better known to worldwide audiences in Brotherhood of the Wolf and L'Enfant...

. Set in 1977, the film tells the story of a submissive wife who gets to run her husband's umbrella factory, after the employees rebel against their tyrannical manager. In French, a "potiche" is a decorative vase, but also roughly means the same thing as "trophy wife
Trophy wife
Trophy wife is an expression used to describe a wife, usually young and attractive, who is regarded as a status symbol for the husband, who is often older and affluent.-History:The term's etymological origins are disputed...

". The film competed at the 67th Venice International Film Festival
67th Venice International Film Festival
The 67th annual Venice Film Festival held in Venice, Italy, took place from September 1 to September 11, 2010. American film director and screenwriter Quentin Tarantino was head of the Jury. John Woo was awarded the Golden Lion for Lifetime Achievement prior to the start of the Festival...

.

Cast

  • Catherine Deneuve
    Catherine Deneuve
    Catherine Deneuve is a French actress. She gained recognition for her portrayal of aloof and mysterious beauties in films such as Repulsion and Belle de jour . Deneuve was nominated for an Academy Award for Best Actress in 1993 for her performance in Indochine; she also won César Awards for that...

     as Suzanne Pujol
  • Gérard Depardieu
    Gérard Depardieu
    Gérard Xavier Marcel Depardieu is a French actor and filmmaker. He is a Chevalier of the Légion d'honneur, Chevalier of the Ordre national du Mérite and has twice won the César Award for Best Actor...

     as Maurice Babin
  • Fabrice Luchini
    Fabrice Luchini
    Fabrice Luchini is a French stage and film actor.-Biography:Fabrice Luchini was born in Île-de-France, Paris, into an Italian immigrant family, who were fruit and vegetable vendors. He grew up around the neighbourhood of Goutte d'Or in Paris's 18th arrondissement...

     as Robert Pujol
  • Karin Viard
    Karin Viard
    Karin Viard is a multi-award-winning French actress. She made her film debut in Tatie Danielle in 1990.Since then she has appeared in such films as Delicatessen, L'Emploi du temps , Adultère, mode d'emploi and La parenthèse enchantée.She was a member of the 2003 Cannes Film Festival...

     as Nadège
  • Judith Godrèche as Joëlle
  • Jérémie Renier
    Jérémie Renier
    Jérémie Renier is a Belgian actor. He lives in Paris, France. His film debut was in the critically praised La Promesse , directed by Luc and Jean-Pierre Dardenne. He became better known to worldwide audiences in Brotherhood of the Wolf and L'Enfant...

     as Laurent Pujol
  • Évelyne Dandry as Suzanne's sister
  • Élodie Frégé
    Elodie Frégé
    Elodie Frégé is a French singer. She was the winner of the third season of Star Academy France. She released her self-titled debut album after winning the show.-Biography:...

     as young Suzanne

Production

François Ozon
François Ozon
François Ozon is a French film director and screenwriter and whose films are usually characterized by sharp satirical wit and a freewheeling view on human sexuality....

 saw the play Potiche by Pierre Barillet and Jean-Pierre Grédy about ten years before he made the film. According to Ozon, the genesis of the film version was partly that he had been approached by the producers Eric and Nicolas Altmeyer and asked to make a biographical film about Nicolas Sarkozy
Nicolas Sarkozy
Nicolas Sarkozy is the 23rd and current President of the French Republic and ex officio Co-Prince of Andorra. He assumed the office on 16 May 2007 after defeating the Socialist Party candidate Ségolène Royal 10 days earlier....

, and partly his experiences from the 2007 presidential campaign
French presidential election, 2007
The 2007 French presidential election, the ninth of the Fifth French Republic was held to elect the successor to Jacques Chirac as president of France for a five-year term.The winner, decided on 5 and 6 May 2007, was Nicolas Sarkozy...

 where he followed the Socialist Party
Socialist Party (France)
The Socialist Party is a social-democratic political party in France and the largest party of the French centre-left. It is one of the two major contemporary political parties in France, along with the center-right Union for a Popular Movement...

's candidate Ségolène Royal
Ségolène Royal
Marie-Ségolène Royal , known as Ségolène Royal, is a French politician. She is the president of the Poitou-Charentes Regional Council, a former member of the National Assembly, a former government minister, and a prominent member of the French Socialist Party...

. While writing the screenplay, Ozon regularly met with Barillet, who gladly approved the tweaks made in order to enhance the story's relevance for contemporary society. The 1970s setting was however kept; this was both because the distance allowed the director to make a more humorous film, and because France was more politically divided in the 1970s, which made the class relations more remarkable. The political career of Suzanne was entirely Ozon's own addition to the story, which in its original incarnation ended when Robert returns to the factory.

The project was led by Mandarin Cinéma with co-production support from Production Services Belgium. Principal photography took place in Belgium from 26 October 2009 and lasted eight weeks. The film was deliberately given a theatrical look in order to create distance and give the audience a constant awareness of watching a work of fiction. An important influence for the visual style was the cinema of Jacques Demy
Jacques Demy
Jacques Demy was one of the most approachable filmmakers to appear in the wake of the French New Wave. Uninterested in the formal experimentation of Alain Resnais, or the political agitation of Jean-Luc Godard, Demy instead created a self-contained fantasy world closer to that of François...

. The soundtrack includes Michèle Torr with "Emmène-moi danser ce soir", Il était une fois with "Viens faire un tour sous la pluie" and Jean Ferrat
Jean Ferrat
Jean Ferrat was a French singer-songwriter and poet. He specialized in singing poetry, particularly that of Louis Aragon.-Biography:...

's "C'est beau la vie".

Release

The film premiered on 4 September 2010 in competition at the 67th Venice International Film Festival
67th Venice International Film Festival
The 67th annual Venice Film Festival held in Venice, Italy, took place from September 1 to September 11, 2010. American film director and screenwriter Quentin Tarantino was head of the Jury. John Woo was awarded the Golden Lion for Lifetime Achievement prior to the start of the Festival...

. It was released in France and Belgium on 10 November. Launched in 440 prints through Mars Distribution, Potiche had 875,000 admissions during its first week in French theatres. At its peak the film was playing in 542 venues. When the theatrical run ended, the total number of tickets sold in France had reached 2,318,221. As of 28 June 2011, Box Office Mojo
Box Office Mojo
Box Office Mojo is a website that tracks box office revenue in a systematic, algorithmic way. Brandon Gray started the site in 1999. In 2002, Gray partnered with Sean Saulsbury and they grew the site to nearly two million readers when, in July 2008, the company was purchased by Amazon.com through...

 reported that the worldwide theatrical revenues of the film corresponded to 23,157,170 US dollars.

Overseas

A subtitled version in English is due to come out on DVD
DVD
A DVD is an optical disc storage media format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than Compact Discs while having the same dimensions....

 in October 2011. Clips from the film have recently been appearing in "trailers" subtitled by Orange, with all the dialogue reworded to be about mobile phones, in order to illustrate how phones can ruin a film.
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