Power City is an Irish electrical retailer

Chain store

Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. These characteristics also apply to chain restaurants and some service-oriented chain businesses. In retail, dining and many service categories, chain businesses...

 of consumer and electronic goods with branches in Blanchardstown

Blanchardstown

Blanchardstown is a large suburb of Dublin in the district of Fingal, Ireland. It is within the historical barony of Castleknock. It is located 10 km north-west of the city centre. The suburb is in the Dublin 15 postal area, the Dublin West electoral constituency, and Fingal County...

, Coolock

Coolock

Coolock is a large suburban area, centred on a village, on Dublin city's Northside in Ireland. Coolock is crossed by the Santry River, a prominent feature in the middle of the district, with a linear park and ponds...

, Tallaght

Tallaght

Tallaght is the largest town, and county town, of South Dublin County, Ireland. The village area, dating from at least the 17th century, held one of the earliest settlements known in the southern part of the island, and one of medieval Ireland's more important monastic centres.Up to the 1960s...

, Finglas

Finglas

-See also:* List of towns and villages in Ireland* List of abbeys and priories in Ireland...

, Fonthill

Fonthill

Fonthill or Font Hill may refer to:*Fonthill Bishop, is a village in Wiltshire, England*Fonthill Gifford, is a villages in Wiltshire, England**Fonthill Abbey, Fonthill Lake and Fonthill Grottoes are located between Fonthill Bishop and Fonthill Gifford...

, Sallynoggin

Sallynoggin

Sallynoggin -Location and boundaries:On early 20th century maps Sallynoggin and Glenageary are indicated as being the same place, however, with the development of the local authority housing estate on the Townlands of Honeypark and Thomastown, Sallynoggin became a distinct area.Most of the...

, Drogheda

Drogheda

Drogheda is an industrial and port town in County Louth on the east coast of Ireland, 56 km north of Dublin. It is the last bridging point on the River Boyne before it enters the Irish Sea....

 and Bray

Bray

Bray is a town in north County Wicklow, Ireland. It is a busy urban centre and seaside resort, with a population of 31,901 making it the fourth largest in Ireland as of the 2006 census...

. The Drogheda store, was opened in September 2006, the second outside Dublin.

Their stores sell, along with other manufacturers, badge-engineered "own brand" products branded as "ZX". This is similar to other electronics retailers such as those owned by DSG International.

PowerCity promotes the sale of a wide range of electrical goods and accessories at discount prices. They were satirised on Bull Island

Bull Island (TV show)

Bull Island was an Irish television and radio satirical comedy show broadcast on RTÉ One and later on RTÉ Radio 1 from 1999 until 2001.Featuring a cast of seven Irish comedians and impressionists, the show, which aired for half an hour weekly, satirised many aspects of Irish life.Bull Island was...

 for their red and white striped shirts and red v-neck jumpers

Sweater

A sweater, jumper, pullover, sweatshirt, jersey or guernsey is a garment intended to cover the torso and arms. It is often worn over a shirt, blouse, T-shirt, or other top, but may also be worn alone as a top...

 worn by employees. According to the Irish Top 1000 Companies database http://www.businessworld.ie/coys/index.html, in 2003 the company made a profit of €8.4 million on a turnover

Revenue

In business, revenue is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. In many countries, such as the United Kingdom, revenue is referred to as turnover....

 of €87 million with a staff of 180.

Competitors

Main Irish market competitors include D.I.D. Electrical, Currys

Currys

Currys is an electrical retailer in the United Kingdom and Ireland and is owned by Dixons Retail plc. It specialises in selling home electronics and household appliances, with 295 superstores and 73 high street stores...

, Harvey Norman

Harvey Norman

Harvey Norman is a large Australian-based retailer of electrical, computer, furniture, entertainment and bedding goods. It is effectively a franchise and the main brand owned by Harvey Norman Holdings Limited...

 and Sony Centre

Sony Centre

Sony Centre is a chain of stores in Europe which sell electrical goods made by manufacturer Sony. Many of their stores on Mainland Europe have been recently been rebranded to Sony Centre after being called Sony Galleria...

.

The market leader in Ireland with a total of 28 stores is DSG International, who operate the Currys, Dixons and PC World brands.